???global.info.a_carregar???
Identification

Personal identification

Full name
João Alfredo Carvalho Santos Pereira

Citation names

  • Pereira, João A.
  • Pereira, J. A.

Author identifiers

Ciência ID
D614-CD18-68A7
ORCID iD
0000-0001-6153-096X

Telephones

Mobile phone
  • 961867291 (Personal)

Addresses

  • Rua dos Cântaros, 3, 6200-026, Covilhã, Covilhã, Portugal (Personal)

Knowledge fields

  • Social Sciences - Other Social Sciences

Languages

Language Speaking Reading Writing Listening Peer-review
Portuguese (Mother tongue)
English Intermediate (B1) Advanced (C1) Advanced (C1) Advanced (C1)
Spanish; Castilian Beginner (A1) Elementary (A2) Beginner (A1) Elementary (A2)
Education
Degree Classification
2021 - 2025
Ongoing
 Marketing and Strategy (Doutoramento)
Universidade da Beira Interior, Portugal

Universidade do Minho, Portugal

Universidade de Aveiro, Portugal
2021/05/10 - 2021/05/26
Concluded
 Structural Equation Modelling Course (Outros)
Universidade da Beira Interior, Portugal
2018 - 2021
Concluded
 Marketing (Mestrado integrado)
Universidade da Beira Interior, Portugal
"Social Media Marketing of Football Clubs - A Study with Benfica, Porto, and Sporting" (THESIS/DISSERTATION)
 16
2015 - 2018
Concluded
 Marketing (Licenciatura)
Universidade da Beira Interior, Portugal
Affiliation

Others

Category
Host institution 		Employer
2019/07 - 2019/09 Internship - Brand Manager Assistant Lactalis Nestlé, Portugal
2019/01 - 2019/06 Customer Service Representative Teleperformance SE, France
2017 - 2018 Real Estate Agent Grupo Prummo, Portugal
Outputs

Publications

Book chapter
  1. João Pereira; Ricardo Gouveia Rodrigues; Paulo Duarte; Ana Gouveia. "Social Media Marketing of Football Clubs: A Study with Portuguese Football Clubs—SL Benfica, FC Porto, and Sporting CP". 555-568. Springer Singapore, 2022.
    10.1007/978-981-16-9272-7_45
Conference paper
  1. Santarém, Bernardo; Pereira, João; Martins, Mariana. "AFACIDASE: Um caso de sucesso no coração da Serra da Estrela". Paper presented in X International Congress on Teaching Cases related to Public and Nonprofit Marketing, Covilhã, 2018.
    Published
Journal article
  1. Andreia C.B. Ferreira; Ricardo Gouveia Rodrigues; Ana R. Gouveia; Oliva M.D. Martins; Hugo Ferreira; João Alfredo Pereira; Paulo Duarte. "Does it bug you eating bugs? The emotions of anthropoentomophagy". British Food Journal (2024): https://doi.org/10.1108/BFJ-12-2022-1075.
    10.1108/BFJ-12-2022-1075
  2. João Pereira; Ricardo Gouveia Rodrigues; Pedro Mota Veiga. "Entrepreneurship among Social Workers: Implications for the Sustainable Development Goals". Sustainability (2024): https://doi.org/10.3390/su16030996.
    10.3390/su16030996
Thesis / Dissertation
  1. Pereira, João. "Social Media Marketing of Football Clubs A Study with Benfica, Porto, and Sporting". Master, Universidade da Beira Interior, 2020.

Other

Other output
  1. Project in Business Marketing - McDonald's Covilhã, Castelo Branco, Guarda. 2018. Pereira, João; Santarém, Bernardo.
Activities

Oral presentation

Presentation title Event name
Host (Event location)
2019/11/11 Speaker at the Lecture "Futuro Académico" Futuro Académico
2018/12/14 AFACIDASE: Um caso de sucesso no coração da Serra da Estrela X International Congress on Teaching Cases related to Public and Nonprofit Marketing
Universidade da Beira Interior (Covilhã, Portugal)
2017 Mike Davis Market Research Proposal - Oral presentation in Pecha Kucha format, within a curricular unit.
Universidade da Beira Interior (Covilhã, Portugal)

Event participation

Activity description
Type of event 		Event name
Institution / Organization
2017/05/03 - 2017/05/04 Marketing Journeys 2017 - Participação nas Jornadas Anuais de Marketing, realizadas no ISCTE-IUL, focadas no tema de Experiential Marketing. Evento de 2 dias, com um contacto próximo junto a marcas como a NOS, Control, RedBull, entre outras...
Conference
 Marketing Journeys 2017
ISCTE-Instituto Universitário de Lisboa, Portugal