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Dr. Özen Kirant Yozcu, had continued her professional life in tourism industry between 1994- 2013. Dr. Yozcu gained her master degree from Dokuz Eylül University, Tourism Administration Graduate Program and PhD degree from Ege University Faculty of Communication - Public Relations and Publicity Doctoral Degree. She is an Associate Professor since 2023. Dr. Yozcu, had worked Bogazici University Tourism Administration Department between 2007-2023 as an instructor. She has been living in Porto since 2018 and is an adjunct professor in ISAG (European Business School). Professional areas of her are; Hotel management, marketing and marketing communication management, luxury management, event management. Ozen_kirant@yahoo.com https://orcid.org/0000-0001-5533-8066
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Identification

Personal identification

Full name
Ozen Kirant Yozcu

Citation names

  • Yozcu, K. Ozen

Author identifiers

Ciência ID
D711-4AA9-7AB9
ORCID iD
0000-0001-5533-8066

Knowledge fields

  • Social Sciences

Languages

Language Speaking Reading Writing Listening Peer-review
Portuguese Elementary (A2) Elementary (A2) Elementary (A2) Elementary (A2)
English Advanced (C1) Advanced (C1) Advanced (C1) Advanced (C1)
Turkish (Mother tongue)
Education
Degree Classification
2006/09/01 - 2010/08/01
Concluded
 Public relations and publicity (Doktor (PhD))
Ege Üniversitesi Iletisim Fakültesi, Turkey
"Employee Relations in Relationship Management: A Survey about Hotel Management " (THESIS/DISSERTATION)
2004/09/01 - 2006/09/01
Concluded
 Tourism Management (Mestrado)
Dokuz Eylül Üniversitesi, Turkey
"Evaluation of Potential of Congress Tourism in Aegean Region and Regional Marketing Model for Congress Tourism " (THESIS/DISSERTATION)
1994/09/01 - 1998/05/01
Concluded
 Tourism Administration and Hotel Management (Bachelor)
Akdeniz Üniversitesi, Turkey
Affiliation

Science

Category
Host institution 		Employer
2021/06/01 - Current Researcher (Research) Instituto Superior de Administração e Gestão, Portugal

Teaching in Higher Education

Category
Host institution 		Employer
2019/03/01 - Current Invited Associate Professor (University Teacher) Instituto Superior de Administração e Gestão, Portugal
Instituto Superior de Administração e Gestão, Portugal
2007/01/01 - 2023/09/01 Full Professor (University Teacher) Bogaziçi Üniversitesi, Turkey
Outputs

Publications

Book chapter
  1. Özen Kirant Yozcu; Maria D. Alvarez. "Mentor-mentee incentive event planning". In International Case Studies in tourism marketing. Routledge, 2022.
    10.4324/9781003182856-3
  2. Yozcu, K. Ozen. "Marka ve Marka ile ilgili temel kavramlar". In MARKA SEHIRLER. 2022.
  3. Yozcu, K. Ozen. "Extended Reality -XR (Genisletilmis Gerçeklik)". In Turizm ve Teknoloji Sürdürülebilirlik Yaklasimiyla. 2022.
  4. Yozcu, K. Ozen. "Yesil Pazarlama ( Green Marketing)". In Turizm Endüstrisinde Modern Pazarlama Yaklasimlari 2. 2022.
  5. Yozcu, K. Ozen. "Yeni Normal Döneminde Istanbul Turizminin Degerlendirilmesi". In Destinasyon Pazarlamasi ve Yönetimi: Yeni Normal. 2021.
  6. Yozcu, K. Ozen. "Gerilla Pazarlama". In Turizm Endüstrisinde Modern Pazarlama Yaklasimlari 1. 2020.
  7. Ozen Kirant Yozcu; Gurel Cetin. "A Strategic Approach to Managing Risk and Crisis at Tourist Destinations". In Tourist Destination Management. Springer International Publishing, 2019.
    10.1007/978-3-030-16981-7_16
  8. Gökçe Yüksek; Ozen Kirant Yozcu. "Usage of E-Loyalty Programs in Hospitality Industry". In e-Consumers in the Era of New Tourism. Turkey: Springer Singapore, 2016.
    10.1007/978-981-10-0087-4_3
Conference abstract
  1. Yozcu, K. Ozen. "The Impact of Coronavirus (COVID -19) on Travel and Tourism Industry in Turkey". Paper presented in Proceedings of the third edition of the Tourism and Hospitality Management Workshop IWTHM2021, Porto, 2021.
  2. Yozcu, K. Ozen. "Marketing Strategies used during Crisis Situations: A case of Hotel Group in Istanbul". Paper presented in Conference on Managing Tourism Across Continents (MTCON 21), ISTANBUL, 2021.
  3. Yozcu, K. Ozen. "Sustainability achievement differences between online and offline "green" events". Paper presented in The Sixth International Conference on Climate, Tourism and Recreation – CCTR 2021, 2021.
Conference paper
  1. Yozcu, K. Ozen. "An investigation of Potential MICE Sector Employees Work Values". Paper presented in International Journal of Management Entrepreneurship Social Sciences and Humanities, ISTANBUL, 2017.
Journal article
  1. KIRANT YOZCU, Ozen; KURGUN, Hülya; BAGIRAN, Demet. "Factors that Influence Attendance, Satisfaction, and Loyalty for Virtual Events". Advances in Hospitality and Tourism Research (AHTR) 11 1 (2023): 97-119. http://dx.doi.org/10.30519/ahtr.1068444.
    10.30519/ahtr.1068444
  2. KIRANT YOZCU, Ozen. "Yesil Etkinlikleri Motive Edici ve Engelleyici Faktörlerin Belirlenmesi -Türkiye Örnegi". Gastroia: Journal of Gastronomy And Travel Research 7 1 (2023): 1-13. http://dx.doi.org/10.32958/gastoria.1217422.
    10.32958/gastoria.1217422
  3. Cavusoglu, Muhittin; Dogan, Seden; Kirant Yozcu, Ozen; Hsu, Meng-Jun; Cobanoglu, Cihan. Corresponding author: Cavusoglu, Muhittin. "A conjoint analysis of attributes influencing attendance of academic conferences". International Journal of Contemporary Hospitality Management 35 9 (2023): 3263-3284. http://dx.doi.org/10.1108/ijchm-10-2020-1184.
    10.1108/ijchm-10-2020-1184
  4. Bagiran Özseker, Demet; Kurgun, Hülya; Kirant Yozcu, Özen. "The Effect of Service Employees Technology Readiness on Technology Acceptance". Journal of Tourism and Gastronomy Studies (2022): http://dx.doi.org/10.21325/jotags.2022.1028.
    Open access • Accepted • 10.21325/jotags.2022.1028
  5. Kirant Yozcu, Özen. "Otel Isletmesinde Iliski Yönetimi Baglaminda Çalisan Iliskilerine Yönelik Bir Arastirma". Turk Turizm Arastirmalari Dergisi 4 4 (2020): 3289-3310. http://dx.doi.org/10.26677/tr1010.2020.563.
    Open access • 10.26677/tr1010.2020.563
  6. Ozen Kirant Yozcu. "Competitiveness of Istanbul as A Tourism Destination for Luxury Market". Journal of Tourismology 3 2 (2016): 1-13.
    Open access • 10.26650/jot.2017.3.2.0001
  7. Ozen Kirant Yozcu; Orhan Icoz. "A Model Proposal on the Use of Creative Tourism Experiences in Congress Tourism and the Congress Marketing Mix". PASOS. Revista de Turismo y Patrimonio Cultural. ISSN 1695-7121 8 3 (2010): 105-113.
    Open access • 10.25145/j.pasos.2010.08.038
  8. Yozcu, Ozen Kirant; Icoz, Orhan. "A Model Proposal on the Use of Creative Tourism Experiences in Congress Tourism and the Congress Marketing Mix". Pasos-Revista De Turismo Y Patrimonio Cultural (2010): https://publons.com/wos-op/publon/55971340/.
Activities

Committee member

Activity description
Role 		Institution / Organization
2020/08/01 - 2023/08/01 Board member & Director of Education
Member
 MPI Turkey (Meeting Professional International), Turkey

Conference scientific committee

Conference name Conference host
2022/03/01 - Current Managing Tourism Across Continents Conference – MTCON 2024
2021/05/01 - Current Scientific Committee member, ISAG European Business School and Research Centre in Business Sciences and Tourism (CICET ¿ FCVC)

Consulting

Activity description Institution / Organization
2008/03/01 - Current Mercedes Benz Turkey -C Manager Education Program- seminars were given about -Marketing- in cooperation with Bogazici University Lifelong Learning Centre, Istanbul,Turkey Bogaziçi Üniversitesi Yasamboyu Egitim Merkezi, Turkey