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Maria Julia Vieira is currently a PhD student in New Media at the University of Aveiro, with an FCT PhD scholarship. She has a degree in social communication - journalism from the Catholic University of Pernambuco (Brazil - 2016), a specialization in Digital Marketing Strategy from Edit. Disruptive Digital Education (2018), Master's in Communication, Networks and Technologies from the Lusófona University of Porto (2021), her doctoral thesis researches the inclusion of women in live streaming videogames. She began her academic career in Brazil and is currently carrying out research based on the ´Women in games´ tag. She is interested in the scientific areas of communication sciences research, including: female representation and inclusion in the videogames industry; gender equality; women in games; convergence culture, participatory culture and transmedia narrative.
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Identification

Personal identification

Full name
Maria Júlia Limeira Vieira da Cunha

Citation names

  • Cunha, Maria
  • Vieira, M. J.

Author identifiers

Ciência ID
E617-284B-389D
ORCID iD
0000-0003-4552-2710

Email addresses

  • mjlvc26@ua.pt (Professional)

Knowledge fields

  • Social Sciences - Media and Communications - Media and Socio-cultural Communication

Languages

Language Speaking Reading Writing Listening Peer-review
Portuguese (Mother tongue)
English Upper intermediate (B2) Upper intermediate (B2) Upper intermediate (B2) Upper intermediate (B2)
Italian Intermediate (B1) Intermediate (B1) Elementary (A2) Upper intermediate (B2)
Education
Degree Classification
2022/10/08 - 2025/06/01
Ongoing
 Programa Doutoral em Novos Medias (Doutoramento)
Major in Comunicação
Universidade de Aveiro Departamento de Comunicação e Arte, Portugal
2022/03/01 - 2022/03/31
Concluded
 Certificado de Competências Pedagógicas (Formadores) (Curso Técnico Superior Profissional)
Major in Formador
Instituto do Emprego e Formação Profissional, Portugal
2022
Concluded
 Comunicação, Redes e Tecnologias (Mestrado)
Major in Comunicação e Tecnologia
Universidade Lusófona do Porto, Portugal
"Hogwarts Mystery: a convergência da obra literária para um ciberespaço colaborativo, empático e emocional." (THESIS/DISSERTATION)
 16
2019/04/01 - 2019/07/14
Concluded
 Social Media Marketing Strategy (Curso de Especialização Tecnológica)
Major in Marketing Digital e Comunicação
EDIT. - Disruptive Digital Education, Portugal
 17
2009/02/05 - 2015/10/05
Concluded
 Comunicação Social - Jornalismo (Bachelor)
Major in Jornalismo
Universidade Católica de Pernambuco, Brazil
"Harry Potter, dos fandons ao consumo : um estudo sobre o Clube da Fênix" (THESIS/DISSERTATION)
 15
Affiliation

Other Careers

Category
Host institution 		Employer
2011/02/02 - 2012/01/02 Assistente Técnico (Assistente Técnico) Ministério da Cultura do Brasil, Brazil

Others

Category
Host institution 		Employer
2023/07/01 - Current Bolsa de Investigação - Programa Doutoral Fundação para a Ciência e a Tecnologia, Portugal
Universidade de Aveiro, Portugal
2020/10/12 - 2023/06/30 Marketing Manager Breathe Sport Fitness, Portugal
2019/03/01 - 2020/09/05 Social Media - Digital Marketing Especialista Swiss Dental Service Portugal, Portugal
2019/01/06 - 2019/08/03 Community Manager - Project Manager Marialma Home, Portugal
2012/01/12 - 2017/09/05 Gerente de Comunicação Itaú Unibanco Holding SA, Brazil
Outputs

Publications

Book chapter
  1. Cunha, Maria. "An analysis of the empathic influence of fans and players as a starting point for the successful convergence of cinema to video game production". In METHODOLOGY FOCUSED ON THE AREA OF INTERDISCIPLINARITY. São José dos Pinhais, Brazil: Seven Publicações LTDA, 2023.
    Published • https://doi.org/ 10.56238/devopinterscie-125
  2. Cunha, Maria; Cardoso, Pedro. Corresponding author: Cunha, Maria. "Women representativeness and participation in the development of live streaming videogame culture: inclusion and gender equality". In Research summit 2023 - Book of abstracts. Aveiro, Portugal: UA Editora – Universidade de Aveiro, 2023.
    Published • https://doi.org/10.48528/6dz9-dxxx
  3. Vieira, Maria Júlia; Cardoso, Pedro. "A Systematic Literature Review of Inclusion and Representativity of Women in Videogame Live Streaming Between 2017–2023". In Advances in Design and Digital Communication IV, 357-370. Springer Nature Switzerland, 2023.
    10.1007/978-3-031-47281-7_29
Conference abstract
  1. Cunha, Maria. "The use of Digital Tools as A Form of Social and Interactive Adaptation Between the Game Industry and Users: The Community Management". Paper presented in 2nd World Conference on Media and Communication, Cambridge, 2022.
    Published
Conference paper
  1. Cunha, Maria; Martins, Dalila. "The Application of Action Research Methodology in the New Media: Systematic Literature Review". Paper presented in ECRM - European Conference on Research Methodology for Business and Management Studies, Lisboa, 2023.
    In press
  2. Cunha, Maria Júlia Limeira Vieira da. "The Marvel Studio creative industry as an object of study for vídeo game creation: The Avengers". Paper presented in II SEVEN MULTIDISCIPLINARY CONGRESS, Curitiba, 2022.
    Published • 10.56238/homeinternationalanais-106
  3. Cunha, Maria; Sousa, Andreia Pinto de. ""Hogwarts Mystery: a convergência da obra literária no formato de videojogo para criação de um ciberespaço colaborativo."". Paper presented in Digicom 4th international conference on design and digital communication, Barcelos, 2020.
    Published
Thesis / Dissertation
  1. Cunha, Maria Júlia Limeira Vieira da. "Hogwarts Mystery: a convergência da obra literária para um ciberespaço colaborativo, empático e emocional". Master, 2022. http://hdl.handle.net/10437/13265.
  2. "Harry Potter, dos fandons ao consumo : um estudo sobre o Clube da Fênix". Degree, Universidade Católica de Pernambuco, 2014. http://www.unicap.br/monografias/tde_busca/arquivo.php?codArquivo=46.
Activities

Event organisation

Event name
Type of event (Role) 		Institution / Organization
2011/09/02 - 2011/09/06 Participação na organização no XXXIV Congresso Brasileiro de Ciências da Comunicação Intercom 2011, sediado pela Universidade Católica de Pernambuco (Unicap). (2011/09/02 - 2011/09/06)
Congress (Co-organisor)
 Universidade Católica de Pernambuco, Brazil

Course / Discipline taught

Academic session Degree Subject (Type) Institution / Organization
2023/03/15 - 2033/03/15 Webnar para jovens empreendedores no projeto YEP 5.0 - Portugal 2020 com o tema: "Como tirar partido do Marketing Digital". (Outros) Gestiluz Formação e Consultores, Portugal
2022/11/01 - 2022/12/05 Marketing Digital Empresarial Marketing Digital Empresarial (Curso de Especialização Tecnológica) Gestiluz Formação e Consultores, Portugal
2022/02/13 - 2022/12/05 Economia Digital e Comunicação Empresarial Economia Digital e Negócios na Internet para PME (Curso Técnico Superior Profissional) Margem Formação e Consultoria, Portugal
2022/05/16 - 2022/05/30 Introdução ao Marketing Digital - Estratégia Digital para empresas. Introdução ao Marketing Digital (Curso de Especialização Tecnológica) Gestiluz Formação e Consultores, Portugal

Interview (tv / radio show)

Program Topic
2023/03/27 - 2023/03/27 Mesacast Profissão Mundo DEBATE MESACAST - MÊS DAS MULHERES - (SÃO PAULO-JUNDIAÍ-PORTO) PROFISSÃO MUNDO #60
2023/02/24 - 2023/02/24 Podcast Profissão Mundo DESMISTIFICANDO O "ROMANTISMO" DE TRABALHAR EM OUTRO PAÍS