Maria Madalena Rocha Pereira (EC1E-3BDF-0E51)

Curriculum Vitae

Maria Madalena Rocha Pereira

Madalena Rocha Pereira started his professional activity in 1989 in the Clothing and Textile Industry over 10 years, in product development and sourcing. PhD in Textile Engineering at University of Beira Interior (UBI), Covilhã, Portugal. She is a member of I&D in Design - UNIDCOM-IADE-UE from 2013 and Unit Research FibEnTech-UBI. She is the author and co-author of several papers in: in textile and clothing industry, sustainability, and branding fashion design areas. She is Professor at UBI for about 31 years ago and, was Director of Fashion Design course (UBI), Director of Master in Branding and Fashion Design (UBI/IADE-UE). Today is President of the Faculty Council (Engineering) and Vice President of Textiles Department in the University of Beira Interior. His areas of expertise are the textile and clothing industry, fashion design, sourcing and sustainability in the textile and clothing industry, fashion accessories, technologies for the clothing industry and fashion trends. Advisor in 50 students (Master Thesis and PhD Thesis). Member of the team who create a new master in Branding and Fashion Design (UBI/IADE), PhD in Fashion Design (UBI/UM), bachelors in Technology and Sustainable Fashion Product (UBI). Member of the scientific committee of several international conferences in the area of Fashion Design in the Textile and Clothing Industry with peer review: FibEnTech Symposium, Global Fashion Conference, CIMODE, CEPESE, CIRCLE, ICIEMC, D_TEX, and others. Evaluator of the courses of Textiles and Fashion Design by Agency for Higher Education Assessment and Accreditation - A3ES. Responsible and member of research projects as: U.MAKE.ID, Project PT 21- Powered Textiles 21st Century, TEXBOOST, STVgoDigital; BioEconomia@STV, among others, funded by European funds in Portugal 2020, and evaluator in others. Member of Portuguese Textile Cluster SIG Sustainable BioCircular; Skills and Product Development. From 1991- 2023 he taught around 20 curricular units from different cycles (Textile Engineering; Fashion Design; Branding and Fashion Design; Technology and Sustainable Fashion Product) and studies - 1st, 2nd and 3rd cycles (Dyeing; Finishing; Materials; Product Development; Pattern Making and Draping; Pattern Making and Sewing; Fashion Atelier; Cutting Technology; Collections Fashion and Sourcing; Fashion Business and Production; Sustainable Fashion Design; Sustainability and Circularity in Fashion, Fashion Design Project, 3D Digital Fashion; Clothing Atelier, Clothing, Branding and Fashion Design Project, Branding Fashion, Dissertation in Fashion Design; Dissertation in Branding and Fashion Design. Created 10 curricular units of the courses that the Department of Textile Science and Technology was responsible for until 2019. After that.....it remains to be told¿...

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Identification

Personal identification

Full name: Maria Madalena Rocha Pereira

Citation names

Pereira, Madalena
Maria Madalena Rocha Pereira
Madalena Pereira

Author identifiers

Ciência ID: EC1E-3BDF-0E51
ORCID iD: 0000-0002-7526-396X

Email addresses

mmrp@ubi.pt (Professional)

Telephones

Telephone

275319700 (Professional)

Addresses

Departamento de Ciência e Tecnologia Têxteis - UNIVERSIDADE DA BEIRA INTERIOR - RUA MARQUÊS DÁVILA E BOLAMA, 6201-001, COVILHÃ, Covilhã, Portugal (Professional)

Websites

http://www.ubi.pt/Pessoa/madalena.pereira (Professional)

Education

	Degree	Classification
2023/01/17 - 2023/01/17 Attended	Promoting pedagogical and curricular innovation with PBL: the case of the Master's in Communication and WEB Technology at UA (Outros) Major in Pedagogical teaching methodologies Universidade da Beira Interior, Portugal
2016 Attended	Formação técnica-pedagógica em Modelagem Digital - Modaris; Modaris 3D; Kaledo Weave; Kaledo Knit e Kaledo Style (2016) (Outros) Universidade da Beira Interior, Portugal
2007 Concluded	Engenharia Têxtil (PhD Textile Engineering) (Doutoramento) Major in Sem especialidade Universidade da Beira Interior, Portugal "Análise de Estratégias e Práticas de Gestão da Produção para um Melhor Desempenho na Cadeia Têxtil Portuguesa" (THESIS/DISSERTATION)	approved
1997 Concluded	Provas de Aptidão Pedagógica e Capacidade Científica (Outros) Major in Ciência e Tecnologia Têxteis Universidade da Beira Interior, Portugal	MUITO BOM
1985/09 - 1991 Concluded	Engenharia Têxtil - Ramo Confeção (pré-bolonha) (Licenciatura) Major in Confeção Universidade da Beira Interior, Portugal	14 VALORES

Affiliation

Teaching in Higher Education

	Category Host institution	Employer
2007/10/04 - Current	Assistant Professor (University Teacher)	Universidade da Beira Interior, Portugal

1997/09/01 - 2007/10/03	Assistant (University Teacher)	Universidade da Beira Interior, Portugal

1991/09/01 - 1997/09/01	Trainee Assistant (University Teacher)	Universidade da Beira Interior FibEnTech Materiais Fibrosos e Tecnologias Ambientais, Portugal

Positions / Appointments

	Category Host institution	Employer
2021/12 - Current	Vice Presidente do Departamento de Ciência e Tecnologia Têxteis	Universidade da Beira Interior, Portugal

2013/02 - 2018/11	Responsável de Erasmus+ dos Cursos de Design de Moda	Universidade da Beira Interior, Portugal

2012/11 - 2018/11	Director de Curso do 1º Ciclo de Estudos em Design de Moda	Universidade da Beira Interior, Portugal

2012/11 - 2018	Director de Curso do 2º ciclo em Branding e Design de Moda	Universidade da Beira Interior, Portugal

Others

	Category Host institution	Employer
2023/12 - Current	Membro Integrado da I&D FibEnTech - Fiber Materials and Environmental Technologies	Universidade da Beira Interior, Portugal

2021 - Current	Presidente do Conselho de Faculdade de Engenharia	Universidade da Beira Interior, Portugal

2014 - 2023/12	Membro Integrado da Unidade de Investigação em Design e Comunicação (UNIDCOM-IADE)	Universidade da Beira Interior, Portugal

2008/11 - 2012/11	Director do 2º Ciclo em Design de Moda	Universidade da Beira Interior, Portugal

1990 - 1991	Estagiária na área de Modelagem e Desenvolvimento de Produto Moda	Grasil, Confeções, LDA, Portugal

Projects

Contract

	Designation	Funders
2017/07 - 2020/06	TexBoost – less Commodities more Specialities - PPS2 - Novos materiais utilização avançada fibras naturais Projeto Mobilizador TexBoost n.º 24523 Membro da equipa - UBI Autoridade de Gestão do Programa Operacional Competitividade e Internacionalização, Portugal	Concluded
2015 - 2018/03	U.MAKE.ID - Plataforma de Sourcing para desenvolvimento de produto Moda 08/SI/2015 Principal investigator Universidade da Beira Interior FibEnTech Materiais Fibrosos e Tecnologias Ambientais, Portugal	Concluded
2013 - 2015/02/17	Wearable Integrated Cardiovascular Surveillance System PTDC/EEI-ELC/1838/2012 Researcher Fundação para a Ciência e a Tecnologia, Portugal	Concluded
2011 - 2014/06/30	Projeto Mobilizador PT21 - Powered Textiles Século 21, PPS Hightech Fashion/Fashion Fabrics 13848 Membro da equipa Autoridade de Gestão do Programa Operacional Competitividade e Internacionalização, Portugal	Concluded
2002 - 2005	TEXVISION – INPROLAN”, inovação e desenvolvimento de novos produtos e optimização de processos nas indústrias de lanifícios e de confecção programa POE Researcher	Concluded

Other

	Designation	Funders
2020 - Current	Sustainable Fashion Product from the Wool of the "Bordaleiras" Sheep - A tribute to the Shepherds of Serra de Estrela. Leader: Grupo Valor do Tempo Financiamento Privado Researcher	Ongoing
2007 - 2013	TEXTILE AND CLOTHING MASS CUSTOMISATION UMTP Researcher Universidade da Beira Interior FibEnTech Materiais Fibrosos e Tecnologias Ambientais, Portugal	Concluded

Outputs

Publications

Book chapter	Martins, Paulo; Miguel, Rui; Pina, Liliana; Pereira, Madalena. "Consumer Involvement and Ideologies on the Co-creation of Fashion Products". In Springer Series in Design and Innovation, 281-297. Springer International Publishing, 2022. 10.1007/978-3-031-09659-4_22 Ayanoglu, Sevgi Gaye; Pereira, Madalena; Duarte, Emília. "User-Oriented Challenges of Smart Mobility: An Analysis of Focus Group to Identify User Behaviour". In Developments in Design Research and Practice, 445-458. Springer International Publishing, 2022. 10.1007/978-3-030-86596-2_32 Carvalho, Inês; Mendes, António; Madalena Pereira. Corresponding author: Carvalho, Inês. "Sustainability Strategies in Luxury Fashion Brands as a Relevant Factor in the Development of Brand Love". 2022. Accepted Pereira, Madalena; Pina, Liliana; Reis, Benilde; Miguel, Rui; Silva, Manuel; Rafael, Paulo. "Digital Technology for Global Supply Chain in Fashion: A Contribution for Sustainability Development". In Technology-Driven Sustainability, 117-136. Springer International Publishing, 2019. 10.1007/978-3-030-15483-7_7 Reis, B.M.; Miguel, R.; Jerónimo, N.A.; Pereira, M.; Azevedo, S.. "Analysis of attributes in unisex and genderless clothing". In A current scientific vision from the international fashion and design congress, edited by Ana Cristina Broega; Joana Cunha; Helder Carvalho; Manuel Blanco; Guillermo Garc{\'{\i, 87-93. {CRC, 2018. 10.1201/9780429428210 Moreira, Sueli; Pereira, Madalena; Cruchinho, Alexandra; Lucas, José M.; Miguel, Rui. "The fashion design as a contribution to the preservation of Nazaré culture and costumes: 7 project". In Reverse Design, 231-239. CRC Press, 2018. 10.1201/9780429428210-29 Pereira, M.; Reis, B.; Pina, L.; Miguel, R.; Rafael, P.. "U.Make.Id fashion sourcing platform project". In Textiles, Identity and Innovation: Design the Future, 261-265. CRC Press, 2018. Published • 10.1201/9781315100210-48 Lucas, J.M.; Belino, N.J.R.; Miguel, R.A.; Pereira, M.M.; Ribeiro, L.S.. "Digital printing techniques for denim jeans". In Lecture Notes in Networks and Systems. 2015. 10.1016/B978-0-85709-843-6.00010-X Azevedo, Susana; Pereira, Madalena; Ferreira, João; Miguel, Rui. "Chapter 5: Factors that Influence the Clothes’ Buying Decision". In Fashion Marketing and Theory, 55-63. Access Press, 2010. 10.5848/apbj.0105.00005
Conference paper	Pina, Liliana; Reis, Benilde; Rafael, Paulo; Pereira, Madalena; Miguel, Rui. "U.MAKE.ID - A DIGITAL SOURCING PLATFORM PROJECT FOR THE FASHION BUSINESS: A THEORETICAL STUDY". Paper presented in 10th Annual Conference of the EuroMed-Academy-of-Business, 2017. Trindade, I.G.; Miguel, R.; Lucas, J.; Pereira, M.; Santos Silva, M.. "A method to produce microelectronic devices on textile and paper substrates". 2014. Lucas, José; Proserpio, Ana Maria Ramalho; Miguel, Rui; Madalena Pereira; Trindade, Isabel Alexandra Gamito Gomes. "OPTICAL EVALUATION OF DIMENSIONAL STABILITY OF FABRICS". Paper presented in ITC&DC: 5TH INTERNATIONAL TEXTILE, CLOTHING & DESIGN CONFERENCE 2010, 2010. Santos, Andreia; Miguel, Rui; Azevedo, S.; Pereira, Madalena; Lucas, José. "DESIGN AND CONSUMERS BEHAVIOUR STRATEGY OF LUXURY FASHION BRANDS - A CASE STUDY". 2010. Miguel, R.; Lucas, J.; Manich, A.; Silva, M.S.; Pereira, M.. "Influence of wool and blended fabrics formability on clothing making up". 2008.
Journal article	Reis, Benilde; Miguel, Rui; Lucas, José; Pereira, Madalena; Pinheiro, Cláudia; Santos, Gilda; Carvalho, João; Moreira da Silva, Fernando; Silva, Manuel Santos. "Functional Design of Tri-Laminated Wool Fabrics Improving Comfort Properties". Journal of Biomimetics, Biomaterials and Biomedical Engineering 57 (2022): 65-76. http://dx.doi.org/10.4028/p-435hw2. 10.4028/p-435hw2 Miguel, Rui; Lucas, José; Melo, Sónia; Pereira, Madalena; Fernandes, Clara; Barata, João; Reis, Benilde; Santos Silva, Manuel. "The Fabrics Design Influence in Real and Simulated Drape of Clothing". KnE Engineering (2020): http://dx.doi.org/10.18502/keg.v5i6.7060. 10.18502/keg.v5i6.7060 Trindade, I.G.; da Silva, J.M.; Miguel, R.; Pereira, M.; Lucas, J.; Oliveira, L.; Valentim, B.; Barreto, J.; Silva, M.S.. "Design and evaluation of novel textile wearable systems for the surveillance of vital signals". Sensors (Switzerland) 16 10 (2016): http://www.scopus.com/inward/record.url?eid=2-s2.0-84988727165&partnerID=MN8TOARS. 10.3390/s16101573 Trindade, I.G.; Matos, J.; Lucas, J.; Miguel, R.; Pereira, M.; Silva, M.S.. "Synthesis of poly(3, 4-ethylenedioxythiophene) coating on textiles by the vapor phase polymerization method". Textile Research Journal 85 3 (2015): 325-333. http://www.scopus.com/inward/record.url?eid=2-s2.0-84920971393&partnerID=MN8TOARS. 10.1177/0040517514545259 Ribeiro, L.S.; Miguel, R.A.L.; Pereira, M.M.R.; Lucas, J.M.; Trindade, I.M.G.. "Human body as fashion space: fashion accessories, design and woven fabrics". Journal of Fashion Marketing and Management 19 3 (2015): 249-257. http://www.scopus.com/inward/record.url?eid=2-s2.0-84938819314&partnerID=MN8TOARS. 10.1108/JFMM-07-2013-0088 Pereira, Maria. "Fashion Design and Visual Merchandising attributes in E-commerce.". International Journal of Management Cases (2012): http://dx.doi.org/10.5848/APBJ.2012.00094. 10.5848/APBJ.2012.00094 Pereira, Maria. "Colour and Young People Fashion". International Journal of Management Cases (2012): http://dx.doi.org/10.5848/APBJ.2012.00082. 10.5848/APBJ.2012.00082 Pereira, Maria. "THE INFLUENCE OF PERSONAL FACTORS ON CONSUMER BUYING BEHAVIOUR IN FASHION". International Journal of Management Cases (2010): http://dx.doi.org/10.5848/APBJ.2010.00086. 10.5848/APBJ.2010.00086 PEREIRA, MADALENA; AZEVEDO, SUSANA G.; FERREIRA, JOO; MIGUEL, RUI A. L.; PEDROSO, VILMA. "THE RELATIONSHIP BETWEEN APPAREL ATTRIBUTES AND ADVERTISING ON CONSUMER BUYING BEHAVIOUR". International Journal of Management Cases 11 2 (2009): 17-31. http://dx.doi.org/10.5848/apbj.2009.00015. 10.5848/apbj.2009.00015
Thesis / Dissertation	"Sustentabilidade no Design de Moda: Um contributo com a moda minimalista e moda sem gênero". Master, Universidade da Beira Interior, 2022. "A Cultura Africana no Design de Moda Contemporâneo: Moda, Música e Expressão". Master, Universidade da Beira Interior, 2021. http://hdl.handle.net/10400.6/12462. "A moda como agente transformador da sociedade, no caminho da sustentabilidade". Master, 2020. http://hdl.handle.net/10400.6/11275. "Vestuário Unissexo como Resposta aos Estereótipos de Género". Master, Universidade da Beira Interior, 2015. http://hdl.handle.net/10400.6/5946. "Modelagem: Zero-waste". Master, Universidade da Beira Interior, 2014. "Estudo das potencialidades do linho na moda contemporânea". Master, Universidade da Beira Interior, 2014. http://hdl.handle.net/10400.6/5697. "Configuração imagética de uma marca de moda: O caso da Osklen". Master, Universidade da Beira Interior, 2014. http://hdl.handle.net/10400.6/5558. "Branding para a marca Companhia das Cestas: personalidade, identidade visual e produto". Master, Universidade da Beira Interior, 2013. "Tradição e moda: a "Manta de Pastor" como produto de moda, do pastor da Serra da Estrela à Passerelle.". Master, Universidade da Beira Interior, 2010. http://hdl.handle.net/10400.6/1685.

Other

Other output

Design of Fashionable, Functional and Comfortable Tri-Laminated Wool Fabrics for Leisurewear. Artigo da comunicação oral na Conferência: AUTEX 2021 20th World Textile Conference - Unfolding the future, Editors: F. Ferreira, A.M. Rocha, R. Fangueiro, A. Marques, A. Zille, September 5-9, 2021, Guimarães, Portugal & Online. 2021.. Benilde Reis; Rui Miguel; José Lucas; Madalena Pereira; Cláudia Pinheiro; João Carvalho; Gilda Santos; Fernando Moreira da Silva; Manuel Santos Silva. 2021. Reis, Benilde; Miguel, Rui; Lucas, José; Madalena Pereira; Pinheiro, Claudia; Carvalho, João; Grazina, Rosário; et al. https://autex2021.org/home.
Co-creation fashion brands: a case study. Artigo nos Proceedings da Conferência: 7th GLOBAL FASHION CONFERENCE - The Legacy of Fashion: Past, Present and Future, Université de la Mode, Lyon, October 21st and 22nd 2020.. 2020. 2020. Paulo Gabriel Correia Martins; Miguel, Rui; Pina, Liliana; Lucas, José; Madalena Pereira. http://gfc-conference.eu/wp-content/uploads/2020/11/MARTINS-ET-AL_Co-creation-fashion-brands-a-case-study.pdf..
Criação da Unidade Curricular e respectivo programa de Acessórios de Moda - 2º Ciclo em Design de Moda 2014. Aprovado pela A3ES - 2016. 2014. Madalena Pereira. https://a3es.pt/pt/resultados-acreditacao/design-de-moda-8.
Criação da Unidade Curricular de Design de Moda Sustentável e respectiva reformulação. 2014.. 2014. Madalena Pereira. https://a3es.pt/pt/resultados-acreditacao/design-de-moda-8.
Criação da Unidade Curricular de Coleções de Moda e Sourcing do Mestrado em Branding e Design de Moda. 2009. Madalena Pereira.

Activities

Supervision

	Thesis Title Role	Degree Subject (Type) Institution / Organization
2016 - 2020	Questões de género no vestuário sem género: tendência versus paradigma Supervisor	Design de Moda (PhD) Universidade da Beira Interior, Portugal Universidade do Minho - Campus de Azurém, Portugal
2015 - 2019	A identidade cultural de um país como fator competitivo do design de moda: a cultura de cidade (Lisboa e Porto) Supervisor	Design de Moda (em associação UBI/UM) (PhD) Universidade da Beira Interior, Portugal Universidade do Minho - Campus de Azurém, Portugal
2015 - 2018	The fashion design enterpreneur: skills and solutions to create e fashion-related business Supervisor	3ª Ciclo em Design de Moda (em associação UBI/UM) (PhD) Universidade da Beira Interior, Portugal Universidade do Minho - Campus de Azurém, Portugal

Event organisation

	Event name Type of event (Role)	Institution / Organization
2018 - 2018	MOVE' UP 2018 - Mostra de Trabalhos dos Alunos de 1º Ciclo, 2º Ciclo em Design de Moda e 2º Ciclo em Branding e Design de Moda. Número de Participantes no evento: 100 Alunos. Número de Convidados presentes: 600 convidados. Local: Universidade da Beira Interior (2018 - 2018) Other (President of the Organising Committee)	Universidade da Beira Interior, Portugal Universidade Europeia IADE Faculdade de Design Tecnologia e Comunicação, Portugal
2013 - 2013	MOVE'UP13 - Mostra de Trabalho de Projeto dos alunos de 2º ciclo em Design de Moda e Branding e Design de Moda (UBI/IADE). Participantes: 30 alunos. Convidados presentes: 250. Local: LXFACTORY, LISBOA (2013 - 2013) Other	Universidade da Beira Interior, Portugal Universidade Europeia IADE Faculdade de Design Tecnologia e Comunicação, Portugal
2012 - 2012	MOVE'UP 2012 - Mostra de Trabalhos dos alunos de 2º ciclo em Design de Moda e Branding e Design de Moda (IADE/UBI9 Participantes: 20. Convidados: 200. Local: Plácio de Quintela, IADE, Lisboa (2012 - 2012) Other	Universidade da Beira Interior, Portugal Universidade Europeia IADE Faculdade de Design Tecnologia e Comunicação, Portugal

Conference scientific committee

	Conference name	Conference host
2022 - 2022	Global Fashion Conference 2022
2022 - 2022	5th CIMODE2020+2 - International Congress in Fashion and Design, 2022	Universidade do Minho
2021 - 2022	8ª EDIÇÃO EIMAD - International Research Meeting in Music, Arts and Design	Escola Superior de Artes Aplicadas do Instituto Politécnico de Castelo Branco, Portugal
2019 - 2019	D_Tex 2019 Textiles, Identity and Innovation, 2nd International Textile Design Conference	UL- FACULDADE DE ARQUITECTURA, Lisboa
2017 - 2017	D_Tex 2017 Textiles, Identity and Innovation, 1nd International Textile Design Conference

Distinctions

Other distinction

1991	BEST STUDENT OF THE YEAR / COURSE Universidade da Beira Interior, Portugal