???global.info.a_carregar???
Dr. Marco Enzo Bagheri is a Course Coordinator and Adjunct Professor at ISAG-EBS, and Invited Assistant Professor at IPAM Porto. He holds a bachelor's degree in English and an MBA (with Marketing specialization) from Malaysia and Germany (EBS Universitat) and a PhD in Marketing & Strategy from a joint program among three well-known universities (Universidade do Minho, Universidade de Aveiro, and Universidade da Beira Interior) in Portugal. Marco is an experienced Marketer with a demonstrated history of working in B2B & B2C sectors in several countries. He has published in academic journals, supervised students, and has actively worked in several industries, including Education, Information and Communication Technology, Luxury Interior Design, Digital Experience, and Retail Solutions. He applies scientific theories and concepts to real-life business cases to teach in the classroom and implement them for his startup clients. Marco is the Founder of North Star Advisors, a boutique consulting company based in Porto with the mission of "Lifting Startups Off The Ground. His research interests include Digital Marketing, Startup Branding, Branding Tech Products and Solutions, Disruptive Technologies, Consumer Behaviour, and Luxury Industries.
Read full resume ↓
Identification

Personal identification

Full name
Marco Enzo Bagheri

Author identifiers

Ciência ID
EF16-1431-A0B0
ORCID iD
0000-0002-9361-1200

Knowledge fields

  • Social Sciences - Economics and Business - Business and Management

Languages

Language Speaking Reading Writing Listening Peer-review
English Proficiency (C2) Proficiency (C2) Proficiency (C2) Proficiency (C2) Proficiency (C2)
Portuguese Intermediate (B1) Intermediate (B1) Intermediate (B1) Upper intermediate (B2) Intermediate (B1)
Education
Degree Classification
2016/01 - 2023/12
Concluded
 Marketing e Estratégia (Doutoramento)
Major in Marketing
Universidade do Minho, Portugal
"Brand creation and brand development process in start-ups" (THESIS/DISSERTATION)
 Bom com Distinção (Good with Distinction)
2009/01 - 2012/04
Concluded
 Master of Business Administration (Master)
Major in Marketing
Universiti Malaya, Malaysia
"Luxury Consumer Behavior in Malaysia: Quiet Brands vs. Loud Brands" (THESIS/DISSERTATION)
 17.15/20
2010/01 - 2010/06
Concluded
 Master of Business Administration (Master)
Major in Marketing
EBS Universität für Wirtschaft und Recht Business School, Germany
 Good
Affiliation

Science

Category
Host institution 		Employer
2022 - Current Researcher (Research) CENTRO DE INVESTIGAÇÃO EM CIÊNCIAS EMPRESARIAS E TURISMO, FUNDAÇÃO CONSUELO VIEIRA DA COSTA (CICET-FCVC), Portugal
CENTRO DE INVESTIGAÇÃO EM CIÊNCIAS EMPRESARIAS E TURISMO, FUNDAÇÃO CONSUELO VIEIRA DA COSTA (CICET-FCVC), Portugal

Teaching in Higher Education

Category
Host institution 		Employer
2021/08/31 - Current Assistant Professor (University Teacher) Instituto Superior de Administração e Gestão, Portugal
Instituto Superior de Administração e Gestão, Portugal
2019/02 - Current Invited Assistant Professor (University Teacher) Instituto Português de Administração de Marketing, Portugal
Instituto Português de Administração de Marketing, Portugal
Projects

Contract

Designation Funders
2020 - 2021 Managing Brand Communities for AJP Motorcycles - Bachelor's Internship Report
12
Supervisor
Instituto Português de Administração de Marketing, Portugal
Concluded

Other

Designation Funders
2023 - Current Nova Era Beach Party
1
Researcher
Instituto Superior de Administração e Gestão, Portugal

CENTRO DE INVESTIGAÇÃO EM CIÊNCIAS EMPRESARIAS E TURISMO, FUNDAÇÃO CONSUELO VIEIRA DA COSTA (CICET-FCVC), Portugal
Ongoing
2022 - Current Essência Festival 2022- Food, Drink & Music
2
Researcher
Instituto Superior de Administração e Gestão, Portugal

CENTRO DE INVESTIGAÇÃO EM CIÊNCIAS EMPRESARIAS E TURISMO, FUNDAÇÃO CONSUELO VIEIRA DA COSTA (CICET-FCVC), Portugal
Concluded
2021 - Current Estudo de Públicos, a Avaliação das Marcas Patrocinadoras do evento e o Impacto económico do evento para o local
5
Researcher
Instituto Superior de Administração e Gestão, Portugal

CENTRO DE INVESTIGAÇÃO EM CIÊNCIAS EMPRESARIAS E TURISMO, FUNDAÇÃO CONSUELO VIEIRA DA COSTA (CICET-FCVC), Portugal
Ongoing
2021 - Current Essência do Vinho - Edição de Verão 2021
4
Researcher
Instituto Superior de Administração e Gestão, Portugal

CENTRO DE INVESTIGAÇÃO EM CIÊNCIAS EMPRESARIAS E TURISMO, FUNDAÇÃO CONSUELO VIEIRA DA COSTA (CICET-FCVC), Portugal
Ongoing
2021 - Current Fundação de Serralves | Festa de Outono Serralves
3
Researcher
Instituto Superior de Administração e Gestão, Portugal

CENTRO DE INVESTIGAÇÃO EM CIÊNCIAS EMPRESARIAS E TURISMO, FUNDAÇÃO CONSUELO VIEIRA DA COSTA (CICET-FCVC), Portugal
Ongoing
2021 - Current Pic-Nic, Produções SA | Festival NOS Primavera Sound
8
Researcher
Instituto Superior de Administração e Gestão, Portugal

CENTRO DE INVESTIGAÇÃO EM CIÊNCIAS EMPRESARIAS E TURISMO, FUNDAÇÃO CONSUELO VIEIRA DA COSTA (CICET-FCVC), Portugal
Ongoing
2021 - Current Essência do Vinho
7
Researcher
Instituto Superior de Administração e Gestão, Portugal

CENTRO DE INVESTIGAÇÃO EM CIÊNCIAS EMPRESARIAS E TURISMO, FUNDAÇÃO CONSUELO VIEIRA DA COSTA (CICET-FCVC), Portugal
Ongoing
2021 - Current Fundação de Serralves | Serralves em Festa
6
Researcher
Instituto Superior de Administração e Gestão, Portugal

CENTRO DE INVESTIGAÇÃO EM CIÊNCIAS EMPRESARIAS E TURISMO, FUNDAÇÃO CONSUELO VIEIRA DA COSTA (CICET-FCVC), Portugal
Ongoing
2020 - 2021 BMCAR PORTO - Bachelor's Internship Report
15
Supervisor
Instituto Português de Administração de Marketing, Portugal
Concluded
2020 - 2021 The importance of digital content marketing in the motorcycle industry: The case of AJP Motorcycles in Portugal - Bachelor's Internship Report
14
Supervisor
Instituto Português de Administração de Marketing, Portugal
Concluded
2020 - 2021 INVESTIGATING THE IMPACT OF CORPORATE SOCIAL RESPONSIBILTY ON BRAND IMAGE: THE CASE OF ONE OF THE BIGGEST RETAILERS IN PORTUGAL, CONTINENTE - Bachelor's Internship Report
13
Supervisor
Instituto Português de Administração de Marketing, Portugal
Concluded
2020 - 2021 THE ROLE OF PROXIMITY OF AN AFTER-SALES SERVICE IN LUXURY CARS (PORSCHE PORTO) - Bachelor's Internship Report
9
Supervisor
Instituto Português de Administração de Marketing, Portugal
Concluded
2020 - 2021 Differentiating a Marketplace, The Case of Sustainable Makers - Bachelor's Internship Report
10
Supervisor
Instituto Português de Administração de Marketing, Portugal
Concluded
2020 - 2021 The Future of Biodynamic Wine in Portugal - Bachelor's Research Project
11
Supervisor
Instituto Português de Administração de Marketing, Portugal
Concluded
2020 - 2021 ENTRY INTO THE PACKAGING MARKET THE CASE OF A PORTUGUESE CORK-BASED COMPANY - Master's Internship Report
19
Supervisor
Instituto Português de Administração de Marketing, Portugal
Concluded
2020 - 2021 Personalization through a proactive live chat in an e-commerce: the case of Byside’s client, a Multinational Retail Company - Master's Internship Report
22
Supervisor
Instituto Português de Administração de Marketing, Portugal
Concluded
2020 - 2020 Digital Marketing Strategies of a European University: The Case of IPAM, The Oldest Marketing School in Portugal - Bachelor's Research Project
20
Supervisor
Instituto Português de Administração de Marketing, Portugal
Concluded
2020 - 2020 CLAUS PORTO - Bachelor's Internship Report
18
Supervisor
Instituto Português de Administração de Marketing, Portugal
Concluded
2020 - 2020 GMI GLOBAL - Bachelor's Internship Report
21
Supervisor
Instituto Português de Administração de Marketing, Portugal
Concluded
2020 - 2020 DELIGHTFULL & ESSENTIAL HOME - Bachelor's Internship Report
17
Supervisor
Instituto Português de Administração de Marketing, Portugal
Concluded
2020 - 2020 Parfois - Bachelor's Internship Report
16
Supervisor
Instituto Português de Administração de Marketing, Portugal
Concluded
Outputs

Publications

Book chapter
  1. Bagheri, M. "How Global Brands Create Firm Value: Revisiting Steenkams 4V Model and COMET Dimension". 2021.
    10.1007/978-981-33-4183-8_20
  2. Bagheri, M; Alexandra França. "Knowledge Spillovers and Strategic Entrepreneurship Revisited". In A Review, 163-171. {IGI, 2021.
    10.4018/978-1-7998-4826-4.ch007
  3. Bagheri, M; Cunha, Claudia. Corresponding author: Bagheri, M. "Innovation Through Experience Economy: The Synergy Between Products, Services, and Experiences!". In Marketing, Creativity and Experiential Design, 20-41. United Kingdom: Cambridge Scholars Publishing, 2021.
    Published
  4. Bagheri, M. "Disruptive Technologies or Big-Bang Disruption: A Research Gap in Marketing Studies". In Smart Innovation, Systems and Technologies, 229-241. Springer Singapore, 2019.
    Published • 10.1007/978-981-15-1564-4_22
Journal article
  1. Baptista, N.; De Matos, N.; Bagheri, M.; Pereira, J.. "ATITUDES EM RELAÇÃO AO MATERIALISMO E A FELICIDADE DO CONSUMIDOR / ATTITUDES TOWARDS MATERIALISM AND CONSUMER HAPPINESS". European Journal of Management and Marketing Studies 8 3 (2023): http://dx.doi.org/10.46827/ejmms.v8i3.1559.
    Published • 10.46827/ejmms.v8i3.1559
  2. Bagheri, M; Rodrigues, Ricardo Gouveia. "The Impact of Broadband Access on GDP per Capita : The Case of OECD Countries". Indian Journal of Marketing 47 6 (2017): 50. http://dx.doi.org/10.17010/ijom/2017/v47/i6/115369.
    Published • 10.17010/ijom/2017/v47/i6/115369
  3. Bagheri, M. "Luxury Consumer Behavior in Malaysia: Loud Brands vs.Quiet Brands". Procedia - Social and Behavioral Sciences 130 (2014): 316-324. http://dx.doi.org/10.1016/j.sbspro.2014.04.037.
    10.1016/j.sbspro.2014.04.037
Newspaper article
  1. Bagheri, M. "Navegando na Mudança: O Impacto da Tecnologia na Vida Diária em Portugal", Vida Económica, 2024, https://isagnaimprensa.blogspot.com/2024/01/navegando-na-mudanca-o-impacto-da.html.
  2. Bagheri, M. "Ultrapassar os desafios: incentivar o crescimento das startups em Portugal", Vida Económica, 2023, https://isagnaimprensa.blogspot.com/2023/06/ultrapassar-os-desafios-incentivar-o.html.
Thesis / Dissertation
  1. "Brand creation and brand development process in start-ups". PhD, Universidade do Minho, 2023. https://repositorium.sdum.uminho.pt/handle/1822/88292.
  2. "Luxury Consumer Behavior in Malaysia: Quiet Brands vs. Loud Brands". Master, Universiti Malaya, 2012.