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PhD student in Communication Sciences at ISCTE-Instituto Universitário de Lisboa. Collaborating Researcher at Laboratory of Applied Research in Communication and Media (LIACOM),with several articles published in scientific journals and participation in scientific conferences. Master in Advertising and Marketing from the School of Communication and Media Studies (ESCS-IPL). Academic interests in Strategic Communication, Brand Activism, Social Marketing, Communication for Social Change, Corporate Social Responsibility, Brand Activation, Brand Experience, among others. Three years of professional experience as a Content and Community Manager at a Digital Marketing Agency. Personally, academically and professionally, I always seek to expand my knowledge and develop my skills in each project. I work in a dedicated, creative, flexible, curious and proactive way, whether in a team or individually, having strong critical thinking and analytical skills.
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Identification

Personal identification

Full name
Alexandra de Matos Miguel

Citation names

  • Miguel, Alexandra

Author identifiers

Ciência ID
F01F-4BC5-A19C
ORCID iD
0000-0002-3267-6772

Websites

Knowledge fields

  • Social Sciences - Media and Communications

Languages

Language Speaking Reading Writing Listening Peer-review
Portuguese (Mother tongue)
English Advanced (C1) Proficiency (C2) Proficiency (C2) Proficiency (C2) Proficiency (C2)
Italian Elementary (A2) Intermediate (B1) Elementary (A2) Intermediate (B1) Elementary (A2)
Education
Degree Classification
2020/10/15 - 2024
Ongoing
 Communication Sciences (Doutoramento)
ISCTE-Instituto Universitário de Lisboa, Portugal
2016/12 - 2018/09
Concluded
 Advertising and Marketing (Mestrado)
Instituto Politécnico de Lisboa Escola Superior de Comunicação Social, Portugal
"O contributo da Experiência em Loja para a Fidelidade à Marca e o papel mediador da Relação Marca-Consumidor: O caso FNAC Portugal" (THESIS/DISSERTATION)
 18
2013/09 - 2016/06
Concluded
 Communication Sciences (Licenciatura)
Major in Comunicação Estratégica
Universidade Nova de Lisboa Faculdade de Ciências Sociais e Humanas, Portugal
 15
2015/09 - 2016/02
Concluded
 Communication Management (Licenciatura)
Major in Communication Management
The Hague University Of Applied Sciences, Netherlands
 15
2010/09 - 2013/06
Concluded
 Languages and Humanities Course (Ensino secundário)
Escola Secundária Sebastião da Gama, Portugal
 18
Affiliation

Positions / Appointments

Category
Host institution 		Employer
2017/10 - 2020/10 Content and Community Manager Moreleads - Agência de Marketing Digital, Portugal
Outputs

Publications

Book chapter
  1. Miguel, Alexandra; Sandra Miranda. "The new social power of stakeholders: the current activist practices that are shaping corporate social conduct". In Acciones y realidades ante la manipulación social: Redes sociales, publicidad y marketing. Dykinson, 2023.
  2. Sandra Miranda; Miguel, Alexandra. "Linking corporate social responsibility, brand activism, and corporate reputation: the portuguese case". In Cases on developing effective research plans for communications and information science. IGI Global, 2022.
    Published • 10.4018/978-1-6684-4523-5
  3. Miguel, Alexandra. "Activism in the age of mediated communication: the impact of new media on the development of activist movements". In El poder de la comunicación: Actores, estrategias y alternativas. Dickson, 2022.
  4. Miguel, Alexandra. "How social networks promote brand activism and the importance of authenticity in achieving results". In Inclusión y activismo digital: Participación ciudadana y empoderamiento desde la diversidad. Dickson, 2021.
Journal article
  1. Alexandra de Matos Miguel; Sandra Miranda. "The Brand as an Example for Sustainability: The Impact of Brand Activism on Employee Pro-Environmental Attitudes". Sustainability (2024): https://www.mdpi.com/2071-1050/16/15/6270.
    10.3390/su16156270
  2. Alexandra Miguel; Sandra Miranda. "Brand Activism Effectiveness". Media & Jornalismo (2023): https://doi.org/10.14195/2183-5462_42_8.
    10.14195/2183-5462_42_8
  3. Alexandra Miguel; Sandra Miranda. "The role of digital platforms in promoting pro-sustainable behavior and conscious consumption by brands". Ecocycles (2023): https://doi.org/10.19040/ecocycles.v9i2.298.
    10.19040/ecocycles.v9i2.298
  4. Miguel, Alexandra. "Cardoso, G. (2023). A comunicação da comunicação. As pessoas são a mensagem. Mundos Sociais. ISBN 978-989-8536-82-2.". Comunicação Pública 18 35 (2023): https://doi.org/10.34629/cpublica.795.
    Published • 10.34629/cpublica.795
  5. Miguel, Alexandra; Sandra Miranda. "The role of social media in the proliferation and promotion of Brand Activism". Comunicação Pública 17 32 (2022): https://doi.org/10.34629/cpublica.327.
    Published • 10.34629/cpublica.327
Thesis / Dissertation
  1. Miguel, Alexandra. "O contributo da Experiência em Loja para a Fidelidade à Marca e o papel mediador da Relação Marca-Consumidor: O caso FNAC Portugal". Master, Instituto Politécnico de Lisboa Escola Superior de Comunicação Social, 2018. https://repositorio.ipl.pt/bitstream/10400.21/9535/1/Dissertacao%20de%20Mestrado%20em%20Publicidade%20e%20Marketing%20-%20Alexandra%20de%20Matos%20Miguel.pdf.
Activities

Oral presentation

Presentation title Event name
Host (Event location)
2018/12/05 O contributo da Experiência em Loja para a Fidelidade à Marca e o papel mediador da Relação Marca-Consumidor: O caso FNAC Portugal Defesa de Dissertação de Mestrado
Escola Superior de Comunicação Social - Instituto Politécnico de Lisboa (Lisboa, Portugal)
2015 Plano Comunicacional de Marketing para Fundação S. João de Deus Apresentação de Plano Comunicacional de Marketing para a Fundação S. João de Deus
Faculdade de Ciências Sociais e Humanas - Universidade Nova de Lisboa (Lisboa, Portugal)