Maria Teresa Borges Tiago is an Associate Professor with "Agregação" at the School of Business and Economics at the University of the Azores, and she collaborates as a guest professor at the University NOVA-IMS. She holds a Ph.D. in Economics and Business Sciences, specializing in Management, from the University of the Azores, and she completed her Agregação in the field of Service Marketing. She also holds an MBA and a Master's degree in Marketing from the Catholic University of Portugal and a Bachelor's degree in Business from the University of the Azores. Throughout her academic career, she has taught over 17 undergraduate and postgraduate courses, with a focus on management subjects such as Marketing I & II, Service Marketing, International Marketing, Business Strategy, Market Studies, Human Resources, and Brand Management (NOVA-IMS). She also teaches courses in the fields of tourism, such as Hotel Management Techniques - UAc, Topics in International Tourism - UAc, Tourism and Hospitality Management - NOVA IMS, and in the field of health (Marketing and Health Communication). She is an integrated member of the CEEAplA research center at the University of the Azores and a collaborating member of Advance/CSG, ISEG - Technical University of Lisbon. She has supervised 2 doctoral theses and 66 dissertations, 1 project, and 2 completed master's internships. She is supervising 28 ongoing theses, with five awaiting defense and five at the doctoral level. Her research focuses on tourism and management, with research interests related to consumer behavior, technology adoption, and brand management applied in tourism. She has participated in numerous national and international research projects and consulting work in tourism, management, and marketing. She recently led the scientific projects SMART Tourism and TASTE - Taste Azorean Sustainable Tourism Experiences (still ongoing), funded by the AZORES 2020 program with support from FEDER - European Union, both in the field of tourism. She has authored 2 books, 14 book chapters, 97 articles published in international peer-reviewed publications, and 4 articles published in national peer-reviewed publications. Her publications have been featured in journals such as Journal of Business Research, Tourism Management, Tourism Review, Technological Forecasting and Social Change, International Journal of Hospitality Management, Business Horizons, and Psychology and Marketing. She has presented research papers at over 100 conferences and delivered 135 oral presentations. She has 130 works in events with peer-reviewed proceedings and communications at conferences and scientific meetings, earning 12 awards related to her research and knowledge transfer activities. She has been a member of over 100 master's thesis evaluation juries and 16 doctoral thesis evaluation juries, and she is involved in various research projects with national and international teams. Since 2021, she has been part of the editorial board of prominent international journals in the field of tourism (Consumer Behavior in Tourism and Hospitality - associate editor; International Journal of Contemporary Hospitality Management; Tourism Review; and Tourism and Hospitality Insights) and has served as a guest editor for 2 special issues. Throughout her career, she has been involved in various management bodies at the University of the Azores, including her participation in the General Council of UAc and the Scientific and Pedagogical Councils. She has also headed lists for these positions. She is the director of the two second-cycle study programs at the Faculty of Economics and Management. Since 2019, she has been a member of the Economic Council of the Azores as a personality of recognized merit, by invitation from the council's president. She currently serves as the president of the Specialized Committee for Training and Education and is a member of the Monitoring Committee for the PRR (Recovery and Resilience Plan).