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Identification

Personal identification

Full name
Ana Mafalda Matias

Author identifiers

Ciência ID
F614-8121-B63D
Outputs

Publications

Book chapter
  1. Marcelo, Ana Sofia André Bentes. "Digital communication: a challenging instrument for the survival of Portuguese fashion brands.". In Fashion Brands Campaigns / Sinergias entre Design de Moda e Artes dos Media, 74-86. Lisboa, Portugal: Universidade Lusófona, 2024.
    In press
  2. Pinto, Patrícia. "Humanizar o Futuro Urbano: das Smart cities às Human-centric cities.". In Gestão de Relacionamento com os cidadãos e Interação Digital com Propósito. (título provisório). Viseu, Portugal, 2024.
    In press
  3. Matias, Ana; Cardoso, Luís Miguel Oliveira de Barros; Marcelo, Ana Sofia André Bentes. Corresponding author: Matias, Ana. "Cultural Heritage and Industrial Tourism; a marketing approach to the case of Center of Portugal". Madurai, 2023.
    Accepted
  4. Marcelo, Ana Sofia André Bentes; Marques, Jorge Adolfo de Meneses. "Marketing no contexto do Turismo Industrial em Portugal.". In Comunicação em Pauta – ética e respeito na mídia e no mercado da Comunicação., 47-52. São Paulo, Brazil: AGBook do Brasil, SA, 2023.
    Published
  5. Lopes, Ana; Matias, Ana Mafalda. "Crisis Communication in Pandemic Times - Digital reputation management by the General Directorate for Health of Portugal.". In Experiencias globales de la investigación y la Innovación Docente sobre Comunicación em Tiempos de Crisis.. Madrid, Spain: Thomson Reuters, 2022.
    Published
  6. Matias, Ana; Barros, Teresa; Veiga, Pedro Mota; Diogo, Julien. "Localismo e e-Marketplaces como promotores da sustentabilidade: uma abordagem às funções de Marketing". Portugal, 2022.
    Under revision
  7. Matias, Ana; Cardoso, Luís Miguel OLiveira de Barrol; Pato, Maria Lúcia. "Marketing for Creative Literary Tourism: Cases and Opportunities". Antalya, Turkey, 2022.
    Published
  8. Matias, Ana Mafalda. "De la ciudad real a la smart city de escala humana: el caso de Viseu, Portugal.". In De la Polis a la Urbe a través de miradas interdisciplinares., 533-547. Madrid, Spain: McGraw-Hill, 2021.
    Published
Conference abstract
  1. Matias, Ana Mafalda. "Personalización de la Experiência del Usuario en la Industria de Streaming de Música: el caso de la campaña "Wrapped" de Spotify..". Paper presented in International Latin Congress of Social Communication, Madrid, 2023.
    Published
  2. Matias, Ana; Cardoso, Luís Miguel Oliveira de Barros; Pato, Maria Lúcia. "Marketing for Creative Literary Tourism: Cases and Opportunities". Paper presented in MTCON – Managing Tourism Across Continents, Istanbul, 2022.
    Accepted
  3. Diogo, Julien. "Neuromarketing and its Benefits for the Architecture of a Consumer Space. Case Study: the Shop Window as a Stimulus for Attention". Paper presented in I Congreso Internacional de Neurocomunicación y Neuromarketing, Madrid, 2022.
    Published
  4. Cardoso, Luís Miguel Oliveira de Barros. "Organizational Crisis Communication: Understanding The Genesis And Reshaping The Concept". Paper presented in Congreso Universitario Internacional sobre la Comunicación, Innovación, Investigación y Docencia, Madrid, 2022.
    Published
  5. Matias, Ana; Lopes, Ana. "Crisis Communication: highlighting good practices on social media". Paper presented in 9th Communication Days, Istanbul, 2022.
    Published
  6. Cardoso, Luís Miguel Oliveira de Barros; Marcelo, Ana Sofia André Bentes. "Cultural Heritage and Industrial Tourism; a marketing approach to the case of Center of Portugal". Paper presented in International Conference on Trends and Innovations for Sustainable Tourism (ICTIST 2022), Madurai, 2022.
    Published
  7. Matias, Ana Mafalda; Diogo, Julien; Veiga, Pedro Mota ; Barros, Teresa Antas de. "Localismo e e-Marketplaces como promotores da sustentabilidade: uma abordagem às funções de Marketing". Paper presented in ICCESUS - International Conference on Communication and Environmental Sustainability, Viseu, 2021.
    In press
  8. Matias, Ana Mafalda. "Tourism in a post-pandemic world: a Marketing approach.". Paper presented in Communication Management Forum 2021: The post-pandemic world – a bad picture or a good opportunity?, Zagreb, 2021.
    Published
Conference paper
  1. Matias, Ana; Cardoso, Luís Miguel Oliveira de Barros; Marcelo, Ana Sofia André Bentes. "Communicating Industrial Tourism as identity asset of territories - a regional perspective on Center of Portugal". Paper presented in International Conference on Responsible Tourism and Hospitality, Sarawak, 2022.
    Published
  2. Lopes, Ana; Matias, Ana Mafalda. "Comunicar Saúde em contexto de crise.". Paper presented in V Seminário Internacional de Comunicação Organizacional - Pesquisar em contextos de exceção: desafios teórico-metodológicos em abordagens transnacionais, Minas Gerais, 2021.
    In press
  3. Cardoso, Luís Miguel Oliveira de Barros; Matias, Ana Mafalda; Marcelo, Ana Sofia André Bentes. "Desafios do Jornalismo Contemporâneo: a utopia de uma ética global.". Paper presented in V SECOM (Semana da Comunicação) da Universidade Católica do Salvador, Brasil., Sanvador, 2021.
    Published
  4. Matias, Ana Mafalda; Cardoso, Luís Miguel Oliveira de Barros; Marcelo, Ana Sofia André Bentes. "O Plano de Comunicação de Crise na Gestão da Imagem Organizacional.". Paper presented in V SECOM (Semana da Comunicação) da Universidade Católica do Salvador, Brasil., Salvador, 2021.
    Published
  5. Marcelo, Ana Sofia André Bentes; Cardoso, Luís Miguel Oliveira de Barros. "Turismo no tempo pós-pandemia: Tendências e Place Branding". Paper presented in Conferências da Semana da Comunicação da UCSAL - Univ. Católica do Salvador - Brasil, Salvador, 2020.
    Published • 10.5151/viicincci-19
  6. Matias, Ana Mafalda; Barros, Teresa. "Contributos do Marketing Territorial para a estratégia das smart cities: o caso da cidade de Viseu.". Paper presented in X Congresso da SOPCOM (Associação Portuguesa de Ciências da Comunicação)., Viseu, 2017.
    Published
Conference poster
  1. Ana Raquel Lopes. "Comunicar Saúde em Tempos de Pandemia: a Estratégias da DGS nas Redes Sociais Facebook e Instagram.". Paper presented in Dias do Mestrado de Comunicação Aplicada, 2023.
  2. Cláudia Teixeira; Diogo, Julien. "O Papel do Marketing Territorial na Promoção de um Destino Turístico: o caso das Termas de S. Pedro do Sul.". Paper presented in Dias do Mestrado de Comunicação Aplicada, 2023.
Journal article
  1. Cardoso, Luís Miguel Oliveira de Barros. "Crisis communication: Theoretical perspectives and dynamics of a complex concept.". Visual Review 14 1 (2023): 1-15.
    Open access • Published
Newspaper article
  1. Matias, Ana Mafalda; Cardoso, Luís Miguel Oliveira de Barros. "Corporate Communication: Innovation, Public Responsability and Citizenship Impact.", European Journal of Social Sciences Studies , 2020
  2. Matias, Ana Mafalda; Cardoso, Luís Miguel Oliveira de Barros. "Organizational Management: Public and Private Sector in Portugal – Institutional Dichotomies and Functional Particularities.", International Journal of Innovative Science and Research Technology. Vol. 5, Issue 5, May 2020. ISSN no. 2456 – 2165., 2020
  3. Matias, Ana Mafalda; Cardoso, Luís Miguel Oliveira de Barros. "An approach to communication models in portuguese public and private organizations.", International Journal of Innovative Science and Research Technology. , 2020
  4. Matias, Ana Mafalda; Cardoso, Luís Miguel Oliveira de Barros. "Strategic Planning of Public Relations – reducing uncertainty in decision making.", International Journal of Science and Business. Vol. 3, Issue 6, November 2019. , 2019
  5. Marcelo, Ana Sofia André Bentes; Matias, Ana Mafalda; Cardoso, Luís Miguel Oliveira de Barros. "From Communication to Corporate Communication: a New Conceptual Framework Embodied in Strategic Planning.", International Journal of Innovative Science and Research Technology. Vol. 4, Issue 11, November 2019. , 2019
  6. Matias, Ana Mafalda; Cardoso, L.. "Public Relations in Organizational Communication.", International Journal of Innovative Science and Research Technology. , 2019
Activities

Journal scientific committee

Journal title (ISSN) Publisher
2024/02/15 - Current International Journal of Management, Economics and Social Sciences (IJMESS) UCHPRO / National DBA Society