???global.info.a_carregar???
Maher Georges Elmashhara holds a Ph.D. in Business Administration with a specialization in Marketing and Strategy from the University of Minho (Portugal). He also holds a Bachelor¿s and Master¿s degrees in Economics ¿ Specialization of Business Administration ¿ from Tishreen University (Syria). His research interests focus on consumer behavior and psychology, sensory marketing, retailing, and health marketing. His work has been published in international journals including the International Journal of Retail & Distribution Management, Journal of Consumer Marketing, and the International Review of Retail, Distribution and Consumer Research. He also co-edited a book entitled "Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior" and has presented in major international marketing conferences such as the Academy of Marketing Science World Marketing Congress, the Recent Advances in Retailing and Consumer Services Conference, and EBES Conference. In addition, he has made a research stay at the University of Maribor (Slovenia). Since March 2020, Maher is serving as a postdoctoral researcher at the University of Minho within the framework of EasyRide; a joint project between UMinho and Bosch that aims to enhance the user experience of sustainable transportation systems and means.
Read full resume ↓
Identification

Personal identification

Full name
Maher Georges Elmashhara

Citation names

  • Elmashhara, Maher
  • Maher Georges Elmashhara
  • Elmashhara, M.G.
  • Elmashhara, Maher Georges

Author identifiers

Ciência ID
F711-92C5-18E1
ORCID iD
0000-0002-1576-560X
Google Scholar ID
https://scholar.google.pt/citations?user=xxD_lAQAAAAJ&hl=en&oi=ao
Researcher Id
H-1749-2019
Scopus Author Id
57207779912

Email addresses

  • maher@eeg.uminho.pt (Professional)

Telephones

Mobile phone
  • 938981240 (Personal)

Addresses

  • Escola de Economia e Gestão, Universidade do Minho, 4710-057, Campus de Gualtar, Braga, Portugal (Professional)
  • Rua Nove de Santa Cruz 5A - 2H, 4710-409, Braga, Braga, Portugal (Personal)

Websites

Knowledge fields

  • Social Sciences - Economics and Business - Business and Management

Languages

Language Speaking Reading Writing Listening Peer-review
English Proficiency (C2) Proficiency (C2) Proficiency (C2) Proficiency (C2) Proficiency (C2)
Arab (Mother tongue)
Portuguese Elementary (A2) Intermediate (B1) Elementary (A2) Upper intermediate (B2) Elementary (A2)
Education
Degree Classification
2015/09/24 - 2020/01/08
Concluded
 Maher Georges Elmashhara (Doutoramento)
Major in PhD of Business Administration
Universidade do Minho, Portugal
"The Impact of Social Interaction, Entertainment, and Atmospherics on Emotions and Shopping Outcomes: Evidence from Shopping Malls" (THESIS/DISSERTATION)
 Very Good (Highest Ph.D. Classification in UMinho)
2011/09 - 2014/09/17
Concluded
 Master's of Economics | Specialization: Business Administration (Master)
Major in Business Administration
Tishreen University, Syria
"The Role of Internal Factors on Visitors Turn-Out to Shopping Centers: A Survey of Shopping Centers on the Syrian Coast" (THESIS/DISSERTATION)
 Excellent, with a Percentage of 86.54%
2002/09/15 - 2006/09/11
Concluded
 Bachelor in Economics | Branch: Business Administration (Bachelor)
Major in Business Administration
Tishreen University, Syria
 Very Good, with a Percentage of 78.07%
Affiliation

Science

Category
Host institution 		Employer
2021/09/01 - 2023/12/31 Auxiliary Researcher (Research) Universidade Católica Portuguesa Católica Porto Business School, Portugal
Universidade Católica Portuguesa Centro de Estudos de Gestão e Economia, Portugal
2020/03/12 - 2021/08/31 Postdoc (Research) Universidade do Minho Núcleo de Investigação em Políticas Económicas, Portugal
Universidade do Minho Escola de Economia e Gestão, Portugal
2018/06/01 - 2019/11/29 Research Assistant (Research) Universidade do Minho, Portugal
Universidade do Minho, Portugal
2017/02/20 - 2017/07/07 Visiting Researcher (Research) Univerza v Mariboru, Slovenia
Univerza v Mariboru Ekonomsko-Poslovna Fakulteta, Slovenia

Teaching in Higher Education

Category
Host institution 		Employer
2024/01/02 - Current Assistant Professor (University Teacher) Manchester Metropolitan University, United Kingdom
Manchester Metropolitan University Business School, United Kingdom
2013/09 - 2014/06 Tutor (University Teacher) Tishreen University, Syria
Tishreen University, Syria
Projects

Contract

Designation Funders
2020/03/12 - Current Easy Ride
039334
Post-doc
Universidade do Minho Núcleo de Investigação em Políticas Económicas, Portugal
Ongoing

Other

Designation Funders
2018/06/01 - 2019/11/30 Unintegra
---
Research Technician Fellow
Universidade de Santiago de Compostela, Spain

Aigineteio Nosokomeio, Greece

Universidade do Minho, Portugal
Concluded
Outputs

Publications

Book
  1. Ana Maria Soares; Elmashhara, M.G. (F711-92C5-18E1). Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior. Hershey, PA, United States: IGI Global. 2020.
    Published • Editor
Book chapter
  1. Ana Maria Soares; Catarina Camacho; Maher Georges Elmashhara. "Understanding the Impact of Chatbots on Purchase Intention". 2022.
    10.1007/978-3-031-04829-6_41
  2. Elmashhara, Maher Georges; Elbishbishy, Nada. "Future Research Directions in Sensory Marketing". In Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior, edited by Ana Maria Soares; Elmashhara, Maher Georges, 133-155. Hershey, PA, United States: IGI Global, 2020.
    Published • 10.4018/978-1-7998-2220-2.ch006
Conference abstract
  1. Elmashhara, M.G.; Ana Maria Soares. "Time flies: The Role of Desire to Stay at the Mall in Enhancing the Shopping Experience". Paper presented in The 2020 Academy of Marketing Science Annual Conference, CORAL GABLES, 2020.
    Accepted
  2. Elmashhara, M.G.; Ana Maria Soares; Damijan Mumel. "Shopping Therapy? Entertainment and Social Interaction’s Role in Shopping Satisfaction: An Abstract". Paper presented in The 21st Academy of Marketing Science World Marketing Congress., Porto, 2019.
    Published
  3. Elmashhara, M.G.; Ana Maria Soares. "Entertain me, I'll stay longer! The Impact of Entertainment Types on Mall Shoppers¿ Mood and Behavior". Paper presented in 6th Recent Advances in Retailing and Services Science Conference, Tallinn, 2019.
    Published
  4. Elmashhara, M.G.; Ana Maria Soares. "I feel good: The Impact of Atmospherics General Interior Variables on Shopper Behavior". Paper presented in The 22nd Academy of Marketing Science World Marketing Congress, Edinburgh, Scotland, 2019.
    In press
  5. Elmashhara, M.G.; Ana Maria Soares. "The Role of Entertainment and Social Interaction in Enhancing Shopper Mood and Satisfaction". Paper presented in 25th Recent Advances in Retailing and Services Science Conference, Funchal, Madeira, 2018.
    Published
  6. Elmashhara, M.G.; Ana Maria Soares. "The Impact of Power Distance in Advertising: The Case of Whisky Advertisements in Portugal and the UK". Paper presented in he 22nd Eurasia Business and Economics Society Conference, Rome, 2017.
    Published
Journal article
  1. Elmashhara, Maher Georges; Soares, Ana Maria. "Leveraging consumer chronic time pressure and time management to improve retail venue outcomes". Journal of Place Management and Development 17 4 (2024): 484-501. https://doi.org/10.1108/jpmd-02-2024-0012.
    Published • 10.1108/jpmd-02-2024-0012
  2. Maher Georges Elmashhara; Marta Blazquez; Jorge Julião. "Stylish virtual tour: exploring fashion’s influence on attitude and satisfaction in VR tourism". International Journal of Contemporary Hospitality Management (2024): http://dx.doi.org/10.1108/ijchm-09-2023-1469.
    10.1108/ijchm-09-2023-1469
  3. Maher Georges Elmashhara; Roberta De Cicco; Susana C. Silva; Maik Hammerschmidt; Maria Levi Silva. "How gamifying AI shapes customer motivation, engagement, and purchase behavior". Psychology & Marketing (2024): https://doi.org/10.1002/mar.21912.
    10.1002/mar.21912
  4. Susana C. Silva; Maher Georges Elmashhara; Maria Inês Sousa. "The body dissatisfaction role in the adoption of compulsive healthy eating behaviors". International Review on Public and Nonprofit Marketing (2023): https://doi.org/10.1007/s12208-022-00357-z.
    10.1007/s12208-022-00357-z
  5. Susana C. Silva; Roberta De Cicco; Božidar Vlacic; Maher Georges Elmashhara. "Using chatbots in e-retailing – how to mitigate perceived risk and enhance the flow experience". International Journal of Retail & Distribution Management (2023): https://doi.org/10.1108/IJRDM-05-2022-0163.
    10.1108/IJRDM-05-2022-0163
  6. "Factors influencing user behaviour in micromobility sharing systems: A systematic literature review and research directions". Travel Behaviour and Society (2022): http://dx.doi.org/10.1016/j.tbs.2021.10.001.
    10.1016/j.tbs.2021.10.001
  7. Maher Georges Elmashhara; Ana Maria Soares. "Linking atmospherics to shopping outcomes: The role of the desire to stay". Journal of Retailing and Consumer Services 64 (2022): 102744-102744. https://doi.org/10.1016/j.jretconser.2021.102744.
    10.1016/j.jretconser.2021.102744
  8. Maher Georges Elmashhara; Ana Maria Soares. "The influence of atmospherics general interior variables on shoppers’ emotions and behavior". The International Review of Retail, Distribution and Consumer Research (2020): https://doi.org/10.1080/09593969.2020.1724556.
    10.1080/09593969.2020.1724556
  9. Elmashhara, M.G.; Soares, A.M.. "Entertain me, I'll stay longer! The influence of types of entertainment on mall shoppers' emotions and behavior". Journal of Consumer Marketing 37 1 (2020): 87-98. http://www.scopus.com/inward/record.url?eid=2-s2.0-85075582914&partnerID=MN8TOARS.
    10.1108/JCM-03-2019-3129
  10. Elmashhara, Maher Georges; Soares, Ana Maria. "The impact of entertainment and social interaction with salespeople on mall shopper satisfaction". International Journal of Retail & Distribution Management 47 2 (2019): 94-110. http://dx.doi.org/10.1108/ijrdm-06-2018-0112.
    10.1108/ijrdm-06-2018-0112
  11. Maher Georges Elmashhara; Ana Maria Soares. "The impact of entertainment and social interaction with salespeople on mall shopper satisfaction". International Journal of Retail & Distribution Management 47 2 (2019): 94-110. https://doi.org/10.1108/IJRDM-06-2018-0112.
    10.1108/IJRDM-06-2018-0112
Activities

Oral presentation

Presentation title Event name
Host (Event location)
2019/06/07 The Effect of the Mall Recreational Offer on Shoppers Mood and Behavior 2nd PhD Workshop in Economics and Business Administration
School of Economics and Management, University of Minho (Braga, Portugal)
2018/06/28 Shopping Therapy? Entertainment and Social Interactions Role in Shopping Satisfaction The 21st Academy of Marketing Science World Marketing Congress
Universidades Lusíada (Porto, Portugal)
2018/06/15 The Impact of Shopping Mall General Interior Variables on Shopper Behavior: The Mediating Role of Emotional States 1st PhD Workshop in Economics and Business Administration
School of Economics and Management, University of Minho (Braga, Portugal)
2018/03/16 Entertainment Types in Shopping Malls and their Impact on Shopping Outcomes EEG Research Day 2018
School of Economics and Management, University of Minho
2016/03/11 The Role of the Attractiveness Factors on Customer Satisfaction: A Comparative Study between Shopping Malls and Shopping Streets in Braga City EEG Research Day 2016
School of Economics and Management, University of Minho (Braga, Portugal)

Event organisation

Event name
Type of event (Role) 		Institution / Organization
2019/10/24 - 2019/10/25 Event Organisation Team Member (2019/10/24 - 2019/10/25)
Conference (Member of the Organising Committee)
 Universidade do Minho Escola de Economia e Gestão, Portugal

Committee member

Activity description
Role 		Institution / Organization
2017 - 2019 Member of Pedagogical Council
Member
 Universidade do Minho Escola de Economia e Gestão, Portugal
2017 - 2019 Member of School Council
Member
 Universidade do Minho Escola de Economia e Gestão, Portugal
2016 - 2019 Member of the Business Administration Ph.D. Program Committee
Member
 Universidade do Minho Escola de Economia e Gestão, Portugal
Distinctions

Award

2023 Best Participant Award
AIRSI2023 (The Metaverse Conference), Spain
2022 Outstanding Reviewer - International Journal of Retail & Distribution Management
Emerald Publishing Limited, United Kingdom
2020 Best Participant Award
The Academy of Marketing Science, United States