| Book |
- Rodrigues, Paula; Borges, Ana Pinto; Vieira, Elvira Pacheco; Tavares, Victor. Compelling Storytelling Narratives for Sustainable
Branding. IGI Global. 2024.
Accepted
- Rodrigues, Paula; Ana Pinto Borges; Paula Rodrigues. New Techniques for Brand Management in the Healthcare Sector.
IGI-Global. 2021.
Published
- Rodrigues, Paula; Carlos Martins; Paula Cristina Lopes Rodrigues. Competitive Drivers for Improving Future Business Performance.
IGI-Global. 2021.
Published • Editor
- Martins, C; Rodrigues, P. Competitive drivers for improving future business performance. 2021.
10.4018/978-1-7998-1843-4
- Borges, AP; Rodrigues, P. New techniques for brand management in the healthcare sector. 2021.
10.4018/978-1-7998-3034-4
- Carlos Martins; Paula Cristina Lopes Rodrigues. Competitive Drivers for Improving Future Business Performance. 2021.
- Rodrigues, Paula. Building Consumer-Brand Relationship in Luxury Brand Management. IGI-Global. 2020.
Published • 10.4018/978-1-7998-4369-6 • Editor
|
| Book chapter |
- Paula Rodrigues; Ana Sousa; Ana Pinto Borges; Ana Brochado; Isabel Barbosa. "Human(oid)". In Virtual Social Media Influencers.
2023.
10.4018/978-1-6684-8898-0.ch001
- Rodrigues, Paula; Sousa, Ana; Borges, Ana Pinto; Brochado, Ana; Barbosa, Isabel. Corresponding author: Rodrigues, Paula. "Human(oid):
Virtual Social Media Influencers". In Influencer Marketing Applications within the Metaverse. 2023.
- Sousa, Ana; Rodrigues, Paula; Ana Sousa; Paula Rodrigues. Corresponding author: Sousa, Ana. "THE IMPORTANCE OF CULTURAL HERITAGE
IN THE PROMOTION OF A NATION'S BRAND". In Global Developments in Nation Branding and Promotion: Theoretical and Practical
Approaches. 2023.
10.4018/978-1-6684-5902-7.ch008
- Ana Pinto Borges; Elvira Vieira; Paula Rodrigues; Ana Isabel Canavarro. "Factors Influencing the Level of Trust in Vaccines".
2023.
10.4018/978-1-6684-8351-0.ch002
- Paula Cristina Lopes Rodrigues; Ana Pinto Borges. "Anxiety During the Pandemic". In The Perceptions of Health Importance,
Health Knowledge, and Health Consciousness. 2022.
10.4018/978-1-7998-8674-7.ch021
- Paula Rodrigues; Ana Pinto Borges; Paulo Ramos; Elvira Vieira; Catarina Alexandra Correia. "Mass Masstige Index". In Application
in Wine Brands and the Importance in Restaurant Communication. 2022.
10.4018/978-1-7998-9148-2.ch011
- Paula Rodrigues; Ana Sousa; Bruno Ferreira; Ana Pinto Borges; Carlos Martins. "Complexity of Individual Choice Between the
Public and Private Healthcare Sectors". 2022.
10.4018/978-1-6684-6044-3.ch014
- Rodrigues P.; Gómez-Suárez M.; Brochado A.; Veloso M.; Borges A.P.; Matias Á.. "COVID Crisis and the Impact on Smart Tourism,
Sustainable Development and Local Communities". 2022.
10.1007/978-3-030-76583-5_7
- Sousa, Ana; Madeira, Clara; Rodrigues, Paula; Martins, Carlos; Ana Sousa; Clara Madeira; Paula Rodrigues; Carlos Martins.
"Smart and Sustainable Tourism Destinations: A Bibliometric Analysis". In Optimizing Digital Solutions for Hyper-Personalization
in Tourism and Hospitality, 107-130. IGI Global, 2022.
Published • 10.4018/978-1-7998-8306-7
- Paula Rodrigues; Ana Pinto Borges. "New Luxury vs. Old Luxury". In What Is the Definition of Luxury Brand?, 45-64.
{IGI, 2021.
10.4018/978-1-7998-4369-6.ch003
- Ana Pinto Borges; Paula Rodrigues. "Consumer Decision Making From a Beloved Brand". In The Aspirin Case, 184-198. {IGI,
2021.
10.4018/978-1-7998-3034-4.ch011
- Carlos Alberto Martins; Paula Rodrigues. "The Importance of Happiness and Well-Being Experience in Health". In The Case
of Vidago Palace Thermal Spa, 103-123. {IGI, 2021.
10.4018/978-1-7998-3034-4.ch007
- Paula Rodrigues. "Trust in E-Commerce". In The Importance of the Experience and Relationship With This New Sales System
– New Business Commerce, 179-196. {IGI, 2021.
10.4018/978-1-7998-1843-4.ch010
- Rodrigues, Paula. "COVID Crisis and the Impact on Local Communities, Sustainable Development and Smart Tourism". In Business
Under Crisis: Contextual Transformations and Organisational Adaptations. Palgrave, 2021.
Accepted
- Amélia Maria Pinto da Cunha Brandão; André Filipe Rei Lopes; Paula Rodrigues. "A New Customer Brand Engagement Framework in
Social Media". In The Case of Beauti Portugal SEM Healthcare, 161-183. {IGI, 2021.
10.4018/978-1-7998-3034-4.ch010
- Borges, Ana Pinto; Rodrigues, Paula. "Perceção das práticas de Responsabilidade Social e o Impacto na compra: um estudo aplicado
à marca Salsa". In Marketing Aplicado à Moda Portuguesa. Chiado Editora, 2019.
Published
- Rodrigues, Paula; Borges, A.P.; Vieira, E.; Rodrigues, P.. "Branding Porto: A case study of the “Essence of Wine”". In The
Branding of Tourist Destinations: Theoretical and Empirical Insights, 129-146. Emerald Publishing, 2018.
Published
|
| Conference abstract |
- Rodrigues, Paula; Borges, Ana; Sousa, Ana. "Persona pioneers: virtual influencers in the social sphere". Paper presented in
2024 Global Fashion Management Conference at Milan, Milan, 2024.
Published
- Santos, Bárbara; Borges, Ana Pinto; Vieira, Elvira Pacheco; Rodrigues, Paula. "The Paradoxes of Personalization in Digital
Marketing: a Comparative Analysis between Generations". Paper presented in Proceedings of the International Conference
of Applied Business and Management (ICABM2024), 2024.
Published
- Rodrigues, Paula; Borges, Ana. "Attitude towards fashion influencers, masstige brands and purchase intention: new conceptual
model". Paper presented in 16th Annual Conference of the Euromed Academy of Business ¿Business Transformation in Uncertain
Global Environments¿, Vilnius, 2023.
Published
- Rodrigues, Paula; Brochado, Ana. "Cryptocurrency trust and intention to use: consumers¿ perspective". Paper presented in 16th
Annual Conference of the Euromed Academy of Business ¿Business Transformation in Uncertain Global Environments", Vilnius,
2023.
Published
- Madeira, Clara; Rodrigues, Paula. "A Systematic Literature Review and Research Agenda of Masstige and Brand Happiness". Paper
presented in 16th Annual Conference of the Euromed Academy of Business ¿Business Transformation in Uncertain Global Environments¿,
Vilnius, 2023.
Published
- Rodrigues, Paula; Barbosa, Isabel; Sousa, Ana; Borges, Ana Pinto. Corresponding author: Rodrigues, Paula. "The influence of
a sensory tourism experience in implicit attitudes of Generation Z.". Paper presented in International Workshop “Tourism
and Hospitality Management” (IWTHM2023), Porto, 2023.
- Rodrigues, Paula; Silva, Sara; Sousa, Ana; Borges, Ana Pinto. "Co-creation and co-destruction of value in tourism services.".
Paper presented in International Workshop “Tourism and Hospitality Management” (IWTHM2023), Porto, 2023.
- Rodrigues, Paula; Sousa, Ana; Ribeiro, Paulo; Vaz, Joel. Corresponding author: Rodrigues, Paula. "Opinion Aggregator Platforms
in The Restaurant Sector". Paper presented in 10th European Conference on Social Media - ECSM 2023., Cracóvia,
2023.
- Paula Rodrigues; Sousa, Ana; Clara Madeira. "Consumer happiness toward celebrity endorsement: attitude toward the brands".
Paper presented in INTERNATIONAL CONFERENCE OF APPLIED BUSINESS AND MANAGEMENT ICABM2022, Porto, 2022.
Published
- Paula Rodrigues; Paula Costa; Sousa, Ana. "Conspicuous and inconspicuous luxury brands: new model with two mediate variables
for developed consumer-brand relationship theory". Paper presented in 10th International Conference on Contemporary Marketing
Issues, Naxos, 2022.
Published
- Rodrigues, Paula; Borges, Ana Pinto; Madeira, Clara; Guerreiro, Miguel. "Knowledge management contribution in marketing field:
bibliometric analysis". Paper presented in 10th International Conference on Contemporary Marketing, Naxos,
2022.
Published
- Rodrigues, Paula; Sousa, Ana; Borges, Ana Pinto. "An exploratory study about the influence of mindfulness feelings toward
ab individual's outdoor lifestyle and empowerment". Paper presented in Proceedings of 15th Annual Conference of the EuroMed
Academy of Business, 2022.
Published
- Paula Rodrigues; Sousa, Ana. "How Chinese consumers perceive a masstige brand: an exploratorty study". Paper presented in
2021 Global Fashion Management Conference at Seoul/ 2021 Korean Scholars of Marketing Science International Conference,
Seoul (Virtual Conference), 2021.
Published
- Rodrigues, Paula; Borges, Ana Pinto. "Masstige Wine: Differentiation in Tourism". Paper presented in International Workshop
Tourism and Hospitality Management, Porto, 2021.
Published
- Rodrigues, Paula; Borges, Ana Pinto; Martins, Carlos; Guerreiro, Pedro. "Authenticity as an Antecedent of Brand Image in a
Positive Emotional Consumer Relationship: the case of Craft Beer Brand". Paper presented in International Conference of
Applied Business and Management (ICABM2020), Porto, 2020.
Published
- Borges, Ana Pinto; Vieira, Elvira Pacheco; Rodrigues, Paula; Tavares, Victor. "Evaluation of the brand of a regional food
product". Paper presented in International Workshop Tourism and Hospitality Management (IWTHM2019), Porto, 2019.
Published
- Borges, Ana Pinto; Vieira, Elvira Pacheco; Rodrigues, Paula; Gomes, Sofia; Rodrigues, Paula; Gomes, Sofia. "Tangible and
Intangible Factors as Determinants of Length of Stay in a Tourist Destination". Paper presented in Workshop Tourism and
Hospitality Management, Porto, 2019.
Published
- Rodrigues, Paula; Borges, Ana Pinto; Vieira, Elvira Pacheco. "Gastronomic Experience in a Destination Touristic Place: Porto
City". Paper presented in International Workshop Tourism and Hospitality Management (IWTHM2019), Porto, 2019.
Published
- Rodrigues, Paula. "Corporate social responsibility, brand engagement and brand love when you visit a city". 2018.
10.15444/gmc2018.14.02.02
- Rodrigues, Paula. "The role of brand experience and brand authenticity in creating brand love: a cross-cultural comparative
study". 2018.
- Rodrigues, Paula. "Tourist engagement and the identification with the brand of destination: the case of re(visit) the city
of Porto". 2018.
- Borges, Ana Pinto; Vieira, Elvira Pacheco; Rodrigues, Paula. "Engagement and Social Responsibility with a Tourist destination:
the case of City of Porto". Paper presented in International Conference of Applied Business and Management (ICABM2018),
2018.
- Borges, Ana Pinto; Rodrigues, Paula. "Negative emotions toward a financial brand: The case of CGD". Paper presented in ICABM2018
International Conference of Applied Business and Management, Porto, 2018.
Published
- Borges, Ana Pinto; Rodrigues, Paula. "Portuguese Consumers Perceptions of Corporate Social Responsibility". Paper presented
in XXIV Jornadas Luso Espanholas de Gestão Científica, Leiria, 2014.
Published
- Borges, Ana Pinto; Rodrigues, Paula. "Succession Process in the family business: the views of Portugal Successors". Paper
presented in XXIV Jornadas Luso Espanholas de Gestão Científica, Leiria, 2014.
Published
- Borges, Ana Pinto; Rodrigues, Paula. "Corporate social responsibility activities and its impact in consumers behaviours´ decision-making:
the context of economic recession". Paper presented in 2nd International Conference on Innovation for Sustainability (IS2014),
Porto, 2014.
Published
|
| Conference paper |
- Vieira, Elvira Pacheco; Borges, Ana Pinto; Rodrigues, Paula; Ostapenko, Svitlana; Almeida, António Lopes de; Rodrigues, Paula.
Corresponding author: Borges, Ana Pinto. "How wine information seeking and events participation impact knowledge and determines
purchasing behaviour?". Paper presented in International Conference On Tourism Technology & Systems (ICOTTS'23), 2023.
Accepted
- Paula Rodrigues; Bruno Ferreira; Carlos Martins; Miguel Guerreiro; Ana Sousa. Corresponding author: Paula Rodrigues. "Managing
Complexity in Healthcare Access: Choosing between the Public and Private Sectors". Paper presented in 39th EBES Conference
- Rome, Rome, 2022.
Accepted
- Sousa, Ana; Rodrigues, Paula; Correia, Catarina. "Consumer¿s perceptions towards a luxury brand: a comparative evaluation
between brand love and brand engagement.". Paper presented in 2021 AMA Summer Academic Conference: Reimagining Marketing,
Virtual, 2021.
Published
- Sousa, Ana; Rodrigues, Paula. "Do visitors recognize the World Heritage Brand? An exploratory study about visitors' perceptions
of this brand.". Paper presented in 3th Tourism and Hospitality Management Workshop (IWTHM2021), Porto, 2021.
Published
- Sousa, Ana; Durães, L; Rodrigues, Paula. "Tourist Satisfaction with Luxury Hotels before and during Pandemic Crises: A Netnography
Approach.". Paper presented in 3th Tourism and Hospitality Management Workshop (IWTHM2021), Porto, 2021.
Published
- Barbosa, Isabel; Paula Rodrigues. "The influence of a virtual tourism experience amongst COVID-19". Paper presented in IWTHM
2021 - International Workshop Tourism and Hospitality Management, Porto, 2021.
- Martins, C; Rodrigues, P. "Entrepreneurial Alertness in Different Generations". 2021.
10.34190/eie.21.200
- Sousa, Ana; Vieira, Elvira Pacheco; Rodrigues, Paula; Borges, Ana Pinto. "E-commerce before, during and after confinement:
consumer tendencies in three countries". Paper presented in Proceedings of BAM2021 Conference: Recovering from Covid: Responsible
Management and Reshaping the Economy, 2021.
- Faria, Sílvia; Pereira, Manuel Sousa; Ferreira, Pedro; Rodrigues, Paula. "The influence of Facebook to satisfy and engage
football fans: A study with the portuguese professional clubs in the 2nd league". 2021.
- Rodrigues, Pedro; Real de Oliveira, Elizabeth; Rodrigues, Paula. "Engagement, Burnout and Resistance to Change: The Mediating
Effects of Resilience and Organizational Support". Paper presented in 33th EBES - Eurasia Business and Economics Society
- Madrid - Spain, Madrid, 2020.
Submitted
- Rodrigues, Pedro; Real de Oliveira, Elizabeth; Rodrigues, Paula; Martins, Carlos. "Love and Hate mediating the relationship
between brand personality and purchase intention.". Paper presented in 13th annual Conference of the EuroMed Academy of
Business, Palermo, 2020.
Submitted
- Rodrigues, Pedro; Real de Oliveira, Elizabeth; Rodrigues, Paula; Guerreiro, José Miguel Silva. "Consumer-Brand Relational
Authenticity and its implications on Brand Love / Hate". Paper presented in 13th annual Conference of the EuroMed Academy
of Business, Palermo, 2020.
- Rodrigues, P.; De Oliveira, E.R.; Guerreiro, M.. "Knowledge management in sustainable and smart tourism: A review of empirical
research". 2020.
10.34190/EKM.20.217
- Rodrigues, P. "THE MEDIATION EFFECT OF THE CSR IMAGE BETWEEN THE CONSUMER'S PERCEPTION OF BRAND GLOBALNESS AND BRAND AUTHENTICITY
AND PURCHASE INTENTION". 2020.
- Rodrigues, P; Borges, AP; Vieira, E. "PLACE BRANDING DESTINATION: A GASTRONOMIC EXPERIENCE". 2020.
- Vieira, E; Borges, AP; Rodrigues, P. "THE HAPPINESS WITH DESTINATION AND ITS INFLUENCE ON LENGTH OF STAY". 2020.
- Rodrigues, Paula. "The opportunity and the business model". Paper presented in 7th Strategica International Conference,
Bucarest, 2019.
10.5220/0004065401970200
- Rodrigues, Paula. "Technological Innovation and Visual Aesthetic Aspect in the Delight of New Luxury Brands". Paper presented
in 12Th Annual Conference, The EuroMed Academy of Business, 2019.
- Rodrigues, Paula. "Counterfeit Branded Luxury Goods: consumers differences perceptions between New and Old luxury brands".
Paper presented in 7th Annual International Colloquium on Branding, 2019.
- Lei, Katy Y.. "Identity in Fashion Luxury Brands Purchase Intention". Paper presented in GFCM Conference, 2019.
10.15444/gmc2014.11.04.02
- Rodrigues, Paula. "Comparison between two emotional relationships constructs – Brand Engagement and Brand Love and the Impact
on Accessories Luxury Brand Perception". Paper presented in 17th Annual International Conference on Marketing, 2019.
- Rodrigues, P; Borges, AP; Rodrigues, Paula. "THE EFFECT OF NEGATIVE EMOTIONS TOWARD A CONSUMERS' PERCEPTION OF CSR". Paper
presented in 12Th Annual Conference, The EuroMed Academy of Business, 2019.
- Martins, Carlos; Rodrigues, Paula. "From Opportunity to the Business Model". Paper presented in STRATEGICA, Budapeste,
2019.
- Rodrigues, Paula. "Building and emotional relationship with the consumer: antecedents and outcomes of brand love". 2018.
- Rodrigues, Paula. "Big Data in Family Business Marketing Activities Decisions". Paper presented in GAMMA - Global Marketing
Conference, 2018.
- Rodrigues, Paula. "Cognitive and Affective brand trust: an approach to baby care category". Paper presented in GAMMA -
Global Marketing Conference, 2018.
- Rodrigues, Paula. "Factors to purchase luxury brands: Chanel brand case". Paper presented in 16th Annual International
Conference on Marketing, 2018.
- Rodrigues, Paula. "What makes you know and buy luxury shoes?". Paper presented in International Conference of Applied Business
and Management, 2018.
- Rodrigues, Paula. "Buying Luxury Brands: The value of luxury brands". Paper presented in EURAM Conference, 2018.
- Rodrigues, Paula. "Determinants and outcomes of brand hate: an anti-brand community perspective on strong negative brand emotions".
2018.
- Rodrigues, Paula. "Brand Love or Brand Engagement in Luxury Brands?". Paper presented in 25th EBES Conference, 2018.
- Rodrigues, Paula. "Eye Tracking the impact of in-store sensory and price messages on visual attention and intended purchase
behaviour". Paper presented in 13th Global Brand Conference – Academy of Marketing Branding in the Digital Age: Innovation
& Responsibility, 2018.
- Rodrigues, Paula. "Creation of a tacit knowledge scale in succession process of family business". Paper presented in 14th
International Conference on Intellectual Capital, Knowledge Management & Organisational Learning, 2017.
- Rodrigues, Paula. "Antecedents to Brand Hate among Generation Y: A consumer cross-cultural study". Paper presented in 10th
Annual EuroMed Academy Business Conference, 2017.
- Rodrigues, Paula. "Luxury consumer-brand relationships – the importance of self in brand love". Paper presented in 10th
Annual EuroMed Academy Business Conference, 2017.
- Rodrigues, Paula. "What do I have to do to make you love me? Brand experience as an antecedent of brand love in a retail fashion
brand". Paper presented in EURAM Conference, 2017.
- Rodrigues, Paula. "What luxury brands perceptions does for brand love?". Paper presented in 46th EMAC Conference, 2017.
- Rodrigues, Paula. "Modeling the Impact of Sports Events in the Attitude Toward the Brand". Paper presented in 5th International
Consumer Brand Relationships Conference, 2017.
- Rodrigues, Paula. "Ikea Brand Love: Enhancing brand love through brand experience". Paper presented in 5th International
Consumer Brand Relationships Conference, 2017.
- Rodrigues, Paula. "When luxury brand authenticy fail: impacts in brand love". Paper presented in 5th International Consumer
Brand Relationships Conference, 2017.
- Rodrigues, Paula. "Is love online or offline? Brand experience, brand love and brand equity in a fashion retail store". Paper
presented in 5th International Consumer Brand Relationships Conference, 2017.
- Rodrigues, Paula. "Falling in love with luxury brands: Antedecents and outcomes of brand love among Generation Y". Paper presented
in 12th Global Brand Conference, Academy of Marketing’s Brand, Identity and Corporate Reputation Special Interest Group,
2017.
- Külter Demirgünes, Banu; Özsaçmaci, Bülent. "The effect of the consumers perception of CSR in Brand Love". Paper presented
in 12th Global Brand Conference, Academy of Marketing’s Brand, Identity and Corporate Reputation Special Interest Group,
2017.
10.20472/bmc.2016.004.012
- Rodrigues, Paula. "It´s Nespresso a Brand Love?". Paper presented in 21st EBES Conference, 2017.
- Rodrigues, Paula. "Knowledge Transfer in Succession of Family Business". Paper presented in 21st EBES Conference, 2017.
- Rodrigues, Paula. "The importance of environment on strategic logics". Paper presented in 21st EBES Conference, 2017.
- Guerreiro, M.; Rodrigues, P.; Torres, I.; Monarca, A.; Barradas, D.; Rodrigues, Paula. "Knowledge management in the succession
process: The case of north Portuguese family business". Paper presented in 18th European Conference on Knowledge Management,
2017.
- Rodrigues, Paula. "The Effect of Brand Love in the Consumers Perception of Corporate Social Responsibility". Paper presented
in EURAM, 2016.
- Heejeong Yim; Herrmann. "Why consumers buy Luxury Brands?". Paper presented in EMAC, 2016.
10.1109/ecodim.2003.1322772
- Rodrigues, P.; Torres, I.; Monarca, A.; Guerreiro, M.; Barradas, D.. "Gender differences in the perception of the importance
of transfer and knowledge management systems". 2016.
- Rodrigues, Paula; Martins, Carlos; Costa, Paula. "Consumers Perception of Luxury Brand". Paper presented in Global Fashion
Conference, Estocolmo, 2016.
- Rodrigues, Paula; Martins, Carlos. "Strategic Logic – Theoretical Model for Growth Companies". Paper presented in 15Th
EBES Conference, Lisboa, 2015.
- Rodrigues, Paula. "Profitmeter: Proposal to Include Time Variable in the Accounting Model". Paper presented in 15Th EBES
Conference, 2015.
- Rodrigues, Paula. "The Perception of Potential Successors in Succession Process". Paper presented in 15Th EBES Conference,
2015.
- Rodrigues, P.; Borges, A.P.; Aleixo, A.. "The importance of knowledge management in the succession process of family businesses".
2014.
- Rodrigues, P.; Oliveira, E.R.. "The importance of knowledge management in corporate social responsibility and the effects
on the consumers-presenting the case of Cafás Delta". 2010.
- Oliveira, E.R.; Rodrigues, P.. "Measuring sustainability and sustainable knowledge management: Presenting a case for the tourism
sector in Portugal". 2010.
|
| Edited book |
- Rodrigues, Paula; Borges, Ana Pinto. Gastronomy, Hospitality, and the Future of the Restaurant Industry. IGI Global.
2022.
Published • 10.4018/978-1-7998-9148-2
- Rodrigues, Paula. Marketing Aplicado à Moda Portuguesa. Lisboa, Portugal: Chiado Editora. 2018.
Published
|
| Journal article |
- Ana Sousa; Paula Rodrigues. "World heritage brand: the importance of trust and authenticity to visitors' perceived world heritage
site value". Journal of Cultural Heritage Management and Sustainable Development (2024): https://doi.org/10.1108/JCHMSD-04-2023-0037.
10.1108/JCHMSD-04-2023-0037
- Paula Rodrigues; Ana Sousa; Ana Pinto Borges. "Do You Love Me, or Do You Hate Me? Bad Communication’s Effect on Low-Cost Airline
Brand". Journal of Creative Communications (2024): https://doi.org/10.1177/09732586241249653.
10.1177/09732586241249653
- Vieira, Elvira; Pinto Borges, Ana; Rodrigues, Paula Lopes; Reis, Ana Maria; Ostapenko, Svitlana. "The role of awareness of
circular economy’s concept in purchase of sustainable goods and access-based and collaborative consumption – Porto case".
Social Responsibility Journal (2024): http://dx.doi.org/10.1108/srj-07-2023-0415.
10.1108/srj-07-2023-0415
- Rodrigues, Paula; Sousa, Ana; Lopes, Jorge; Borges, Ana Pinto. Corresponding author: Rodrigues, Paula. "How does brand authenticity
affect brand hate-love relationships and buying intention? The moderating role of brand personality". Journal of Brand
Strategy 12 4 (2024): 381-403. https://www.ingentaconnect.com/content/hsp/jbs/2024/00000012/00000004/art00006#trendmd-suggestions.
Published
- Ana Ferreira; Borges Pinto, Ana; Bruno Vieira; Elvira Vieira; Paula Rodrigues; Jorge Lopes; Ana Canavarro. "Changes in the
fashion industry and consumer choices in the Portuguese context: strategic directions". Strategic Management (2024):
https://doi.org/10.5937/StraMan2300061F.
10.5937/StraMan2300061F
- Rodrigues, Paula; Sousa, Ana; Borges, Ana Pinto; Matos Graça Ramos, Paulo. "Understanding masstige wine brands’ potential
for consumer-brand relationships". European Business Review (2024):
Published
- Madeira, Clara; Sousa, Ana; Borges, Ana Pinto; Rodrigues, Paula. "Brand Experience and Brand Equity: A Review and Future Research
Agenda.". International Journal of Marketing, Communication and New Media 12 22 (2024):
Published
- P. Rodrigues; M. Junaid; A. Sousa; A. P. Borges. "Brand addiction’s mediation of brand love and loyalty’s effect on compulsive
buying: the case of human brands". Journal of Brand Management (2023): https://doi.org/10.1057/s41262-023-00346-5.
10.1057/s41262-023-00346-5
- Borges, Ana Pinto; Vieira, Elvira Pacheco; Rodrigues, Paula; Lopes de Almeida, António; Sousa, Ana. "After COVID-19 lockdown:
an exploratory study about the influence of mindfulness-feelings toward an individual’s outdoor lifestyle and empowerment".
International Journal of Event and Festival Management 15 2 (2023): 170-190. http://dx.doi.org/10.1108/ijefm-02-2023-0016.
10.1108/ijefm-02-2023-0016
- Amélia Brandão; Sara Dias Fernandes; Paula Rodrigues. "Customer experience in services luxury and its consequences behavioral".
ReMark - Revista Brasileira de Marketing (2023): https://doi.org/10.5585/remark.v22i3.20777.
10.5585/remark.v22i3.20777
- Rodrigues, Paula; Borges, Ana Pinto; Brochado, Ana; Sousa, Ana. "COVID-19 vaccine hesitation and brand choice uncertainty".
International Journal of Pharmaceutical and Healthcare Marketing 17 4 (2023): 495-516. http://dx.doi.org/10.1108/ijphm-12-2021-0117.
10.1108/ijphm-12-2021-0117
- Tavares, Joana; Borges, Ana Pinto; Vieira, Bruno Miguel; Vieira, Elvira Pacheco; Rodrigues, Paula. "Corporate social responsibility
of sports clubs: what do supporters think?". Sport, Business and Management: An International Journal 13 6 (2023):
752-768. https://doi.org/10.1108/SBM-03-2023-0030.
Published • 10.1108/SBM-03-2023-0030
- Paula Rodrigues; Ana Sousa; Ana Pinto Borges. "Generation Z's attitudes toward virtual tourism: the impact of implicit and
explicit attitudes". EuroMed Journal of Business (2023): https://doi.org/10.1108/EMJB-05-2023-0135.
10.1108/EMJB-05-2023-0135
- Ana Brochado; Paula Rodrigues; Ana Sousa; Ana Pinto Borges; Mónica Veloso; Mónica Gómez-Suárez. "Resilience and Sustainable
Urban Tourism: Understanding Local Communities’ Perceptions after a Crisis". Sustainability (2023): https://doi.org/10.3390/su151813298.
10.3390/su151813298
- Madeira, Clara; Rodrigues, Paula; Gómez-Suárez, MONICA; Rodrigues, Paula; Gomez-Suarez, Monica. Corresponding author: Madeira,
Clara. "A Bibliometric and Content Analysis of Sustainable and Smart Tourism.". Urban Science 7 2 (2023): 33. http://dx.doi.org/10.3390/urbansci7020033.
Published • 10.3390/urbansci7020033
- Borges, AP; Vieira, E; Rodrigues, P; Sousa, A. "Influence of COVID-19 on online shopping behaviour, leisure and socialisation".
MANAGEMENT RESEARCH-THE JOURNAL OF THE IBEROAMERICAN ACADEMY OF MANAGEMENT (2023):
10.1108/mrjiam-09-2021-1229
- Rodrigues, P; Borges, AP; Vieira, E. "Gastronomic experiences on tourists? life satisfaction and happiness: The case of Porto".
EUROPEAN JOURNAL OF TOURISM RESEARCH (2023):
10.54055/ejtr.v34i.3034
- Rodrigues, P; Brochado, A; Sousa, A; Borges, AP; Barbosa, I. "What's on the menu?: How celebrity chef brands create happiness".
EUROPEAN JOURNAL OF MARKETING (2023):
10.1108/ejm-12-2021-0988
- Martins, Carlos; Rodrigues, Paula; Sousa, Ana. "Evolution of Competitive Advantage through Strategic Logics.". European
Modern Studies Journal 6 5 (2022): 187-201. https://journal-ems.com/index.php/emsj/article/view/629/580.
Published
- Paula Rodrigues; Ana Sousa; Marc Fetscherin; Ana Pinto Borges. "Exploring Masstige Brands’ Antecedents and Outcomes". International
Journal of Consumer Studies (2022): https://doi.org/10.1111/ijcs.12869.
10.1111/ijcs.12869
- Ana Sousa; Eva Calçada; Paula Rodrigues; Ana Pinto Borges. "Cryptocurrency adoption: a systematic literature review and bibliometric
analysis". EuroMed Journal of Business (2022): https://doi.org/10.1108/EMJB-01-2022-0003.
10.1108/EMJB-01-2022-0003
- Paula Rodrigues; Ana Sousa; Mónica Veloso. Corresponding author: Paula Rodrigues. "Happiness Leisure Experiences in Consumption".
Journal of Asian Finance, Economics and Business 9 3 (2022): 0377-0388.
Open access • Published • 10.13106/jafeb.2022.vol9.no3.0377
- "Understanding the Effect of Social Media Marketing Activities on Football Fans’ Satisfaction and Engagement: A Study of Portuguese
2nd League Professional Football Clubs". IBIMA Business Review (2022): 1-9. http://dx.doi.org/10.5171/2022.448483.
10.5171/2022.448483
- Oliveira, Maria Isabel Fernandes Torres Franchini; Gaspar, Tânia, 1977-; Rodrigues, Paula Cristina Lopes, 1970-. "Work and
active aging : is there a relationship between health and meaning in life?". (2022): 10.1108/IJWHM-12-2020-0208.
10.1108/IJWHM-12-2020-0208
- Oliveira, Maria Isabel Fernandes Torres Franchini; Gaspar, Tânia, 1977-; Rodrigues, Paula Cristina Lopes, 1970-. "Work and
active aging : is there a relationship between health and meaning in life?". (2022): https://www.authenticus.pt/P-010-JYE.
- "Exploring the relationship between the length of stay and various determinants at one of the best European destinations".
Tourism and Hospitality Research 21 4 (2021): 389-401. http://dx.doi.org/10.1177/14673584211013509.
10.1177/14673584211013509
- Paula Rodrigues; Ana Pinto Borges; Ana Sousa. "Authenticity as an antecedent of brand image in a positive emotional consumer
relationship: the case of craft beer brands". EuroMed Journal of Business ahead-of-p ahead-of-p (2021): https://doi.org/10.1108/EMJB-03-2021-0041.
10.1108/EMJB-03-2021-0041
- Borges, Ana Pinto; Vieira, Elvira Pacheco; Rodrigues, Paula; Tavares, Victor. "Brand knowledge and Satisfaction Explained
by the Attributes of a Regional Food Product". International Journal of Marketing, Communication and New Media 9 16
(2021): 25-50. http://62.28.241.119/bitstream/20.500.11960/3363/1/11._Brand_knowledge_and_Satisfaction_Explained_by_the_Attributes_of_a_Regional.pdf.
Published
- Paulo Martins; Paula Rodrigues; Carlos Martins; Teresa Barros; Nelson Duarte; Rebecca Kechen Dong; Yiyi Liao; Ubaldo Comite;
Xiaoguang Yue. "Preference between Individual Products and Bundles: Effects of Complementary, Price, and Discount Level in
Portugal". Journal of Risk and Financial Management (2021): https://doi.org/10.3390/jrfm14050192.
10.3390/jrfm14050192
- Rodrigues, Paula. "Generation Y and Brand Love: understanding the effects of individual cultural values and religious commitment".
Journal of Creative Communication (2021):
Accepted • 10.1177/09732586221092637
- Rodrigues, P; Borges, AP; Vieira, E; Rodrigues, Paula. "The mediating role of brand experience in a mid-sized city". International
Journal of Business Excellence (2021):
Accepted • 10.1504/ijbex.2021.118181
- Barros, Teresa; Rodrigues, Paula; Duarte, Nelson; Shao, Xue-Feng; Martins, F. V.; Barandas-Karl, H.; Yue, Xiao-Guang. "The
Impact of Brand Relationships on Corporate Brand Identity and Reputation—An Integrative Model". Journal of Risk and Financial
Management 13 6 (2020): 133. http://dx.doi.org/10.3390/jrfm13060133.
10.3390/jrfm13060133
- Rodrigues, Paula; Pinto Borges, Ana; Rodrigues, P.; Pinto Borges, A.. "Negative emotions toward a financial brand: the opposite
impact on brand love". European Business Review ahead-of-p ahead-of-p (2020): http://dx.doi.org/10.1108/ebr-12-2018-0221.
10.1108/ebr-12-2018-0221
- Rodrigues, P.; Borges, A.P.; Vieira, E.P.. "Corporate social responsibility image and emotions for the competitiveness of
tourism destinations". Journal of Place Management and Development (2020): http://www.scopus.com/inward/record.url?eid=2-s2.0-85090160903&partnerID=MN8TOARS.
10.1108/JPMD-01-2020-0005
- Rodrigues, C.; Brandão, A.; Rodrigues, P.. "I can’t stop hating you: an anti-brand-community perspective on apple brand hate".
Journal of Product and Brand Management (2020): http://www.scopus.com/inward/record.url?eid=2-s2.0-85096451718&partnerID=MN8TOARS.
10.1108/JPBM-10-2019-2621
- Vieira, E.; Borges, A.P.; Rodrigues, P.; Lopes, J.. "The role of intangible factors in the intention of repeating a tourist
destination". International Journal of Tourism Policy 10 4 (2020): 327-350. http://www.scopus.com/inward/record.url?eid=2-s2.0-85100057969&partnerID=MN8TOARS.
10.1504/IJTP.2020.112639
- "Destination Brand Personality and Brand Experience in the Tourism Management of a Mid-Sized City". International Journal
of Business Excellence 1 1 (2020): 1-1. http://dx.doi.org/10.1504/ijbex.2020.10026170.
10.1504/ijbex.2020.10026170
- Hur, Won-Moo; Moon, Tae-Won; Choi, Wook-Hee. "Corporate Social Responsibility and its Impact when Visiting a Tourist City".
Corporate Social Responsibility and Environmental Management (2019): http://dx.doi.org/10.1002/csr.1725.
Accepted • 10.1002/csr.1725
- Rodrigues, Paula; Branco, Francisco Castelo; Borges, Ana Pinto. "Consumer perceptions of corporate social responsibility and
its impact on purchasing in economic crisis". Global Business and Economics Review 21 5 (2019): 583. http://dx.doi.org/10.1504/gber.2019.10020644.
10.1504/gber.2019.10020644
- Rodrigues, Clarinda; Rodrigues, P.. "Brand love matters to Millennials: the relevance of mystery, sensuality and intimacy
to neo-luxury brands". Journal of Product & Brand Management (2019): https://ciencia.iscte-iul.pt/publications/brand-love-matters-to-millennials-the-relevance-of-mystery-sensuality-and-intimacy-to-neo-luxury/68036?lang=en.
10.1108/JPBM-04-2018-1842
- Brandão, Amélia; Eva Pinho; Rodrigues, P.. "Antecedents and consequences of luxury brand engagement in social media". Spanish
Journal of Marketing - ESIC (2019): https://ciencia.iscte-iul.pt/publications/antecedents-and-consequences-of-luxury-brand-engagement-in-social-media/68044?lang=en.
10.1108/SJME-11-2018-0052
- Ferreira, P.; Rodrigues, P.; Rodrigues. "Brand love as mediator of the brand experience-satisfaction-loyalty relationship
in a retail fashion brand". Management and Marketing (2019): https://content.sciendo.com/view/journals/mmcks/14/3/article-p278.xml?lang=en.
10.2478/mmcks-2019-0020
- Rodrigues, Paula; Brandão, Amélia; Rodrigues, Clarinda. "The importance of self in brand love in consumer-luxury brand relationships".
Journal of Customer Behaviour 17 3 (2018): 189-210. http://dx.doi.org/10.1362/147539218x15434304746036.
10.1362/147539218x15434304746036
- Borges, A.P.; Vieira, E.P.; Rodrigues, P.. "The perception of corporate social responsibility of the city of Porto". International
Journal of Tourism Cities (2018): http://www.scopus.com/inward/record.url?eid=2-s2.0-85048825704&partnerID=MN8TOARS.
10.1108/IJTC-12-2017-0097
- Ferreira, P.; Rodrigues, P.. "Engagement as an antecedent of the satisfaction-performance relation: A study with line managers".
International Journal of Human Resources Development and Management 18 1-2 (2018): 32-50. http://www.scopus.com/inward/record.url?eid=2-s2.0-85048809348&partnerID=MN8TOARS.
10.1504/IJHRDM.2018.092293
- Rodrigues, Paula. "The Value of Luxury: Social, individual and functional dimensions". International Journal of Marketing,
Communication and New Media Special 4 (2018): 57-76. http://u3isjournal.isvouga.pt/index.php/ijmcnm.
Open access • Published
- Borges, AP; Vieira, E; Rodrigues, P. "TOURIST ENGAGEMENT AND THE IDENTIFICATION WITH THE BRAND OF DESTINATION: THE CASE OF
(RE)VISITING THE CITY OF PORTO". Global Fashion Management Conference (2018):
10.15444/gmc2018.04.10.08
- Sousa, AR; Brandão, A; Rodrigues, P. "THE IMPACT OF BRAND LOVE IN BUILDING BRAND LOYALTY AMONG YOUNG CONSUMERS". Global
Fashion Management Conference (2018):
10.15444/gmc2018.03.01.05
- Peyroteio, Paulo; Brandao, Amelia; Rodrigues, Paula. "BUILDING AN EMOTIONAL RELATIONSHIP WITH THE CONSUMER: ANTECEDENTS AND
OUTCOMES OF BRAND LOVE". Global and National Business Theories and Practice: Bridging the Past with the Future (2018):
https://publons.com/wos-op/publon/35152608/.
- Pinto Borges, A.; Cardoso, C.; Rodrigues, P.. "Consumer’s love for functional brands: the Aspirin case". International
Journal of Pharmaceutical and Healthcare Marketing 10 4 (2016): 477-491. http://www.scopus.com/inward/record.url?eid=2-s2.0-85002856915&partnerID=MN8TOARS.
10.1108/IJPHM-07-2016-0035
- Borges, A.P.; Rodrigues, P.; Matias, Á.. "Customer satisfaction and expenditure behaviour in musical festivals: The optimus
primavera sound case study". Tourism Economics 22 4 (2016): 825-836. http://www.scopus.com/inward/record.url?eid=2-s2.0-84986552410&partnerID=MN8TOARS.
10.1177/1354816616654255
- Rodrigues, P.; Martins, F.V.. "Perceptual and behavioural dimensions: measuring brand equity consumer based". Journal of
Fashion Marketing and Management 20 4 (2016): 507-519. http://www.scopus.com/inward/record.url?eid=2-s2.0-84989938347&partnerID=MN8TOARS.
10.1108/JFMM-03-2016-0019
- Rodrigues, P.C.L.. "Individual cultural values and consumer's choice of national brands". Global Business and Economics
Review 18 6 (2016): 642-655. http://www.scopus.com/inward/record.url?eid=2-s2.0-84990032674&partnerID=MN8TOARS.
10.1504/GBER.2016.079405
- Rodrigues, Paula Cristina Lopes, 1970-. "Brand identity it's important in consumer behavior of caracol brand?". (2016): http://hdl.handle.net/11067/2164.
- Rodrigues, Paula Cristina Lopes, 1970-. "Brand identity it's important in consumer behavior of caracol brand?". (2016): https://www.authenticus.pt/P-010-JYA.
- Rodrigues, P.; Borges, A.P.. "Corporate social responsibility and its impact in consumer decision-making". Social Responsibility
Journal 11 4 (2015): 690-701. http://www.scopus.com/inward/record.url?eid=2-s2.0-84942079724&partnerID=MN8TOARS.
10.1108/SRJ-02-2014-0026
- Novais, Isabel Marisa Oliveira; Rodrigues, Paula Cristina Lopes 1970-. "Brand equity da marca Ana Sousa". (2014): http://hdl.handle.net/11067/1361.
- Borges, Ana Pinto; Remondes, Jorge; Rodrigues, Paula. "The profile of users of social networks: a tool for developing strategies".
Journal of Strategic and International Studies 9 (2014): 53-60.
Published
- Novais, Isabel Marisa Oliveira; Rodrigues, Paula Cristina Lopes 1970-. "Brand equity da marca Ana Sousa". (2014): https://www.authenticus.pt/P-010-JYC.
- Borges, Ana Pinto; Ribeiro, Glória; Rodrigues, Paula. "A Triple Vision of the Effectiveness of Internal Marketing". International
Journal of Marketing, Communication and New Media 1 1 (2013): 87-102. http://u3isjournal.isvouga.pt/index.php/ijmcnm.
Published
- Rodrigues, Paula Cristina Lopes, 1970-; Gabriel, Susana. "Importância da responsabilidade social das empresas e dos consumidores
em tempo de crise". (2011): https://www.authenticus.pt/P-010-JZB.
- Rodrigues, Paula Cristina Lopes, 1970-; Gabriel, Susana. "Importância das associações à marca na construção do capital da
marca". (2010): http://hdl.handle.net/11067/5226.
- Rodrigues, Paula Cristina Lopes, 1970-. "Importância das associações à marca na construção do capital da marca". (2010): https://www.authenticus.pt/P-010-JYD.
|
| Newspaper article |
- Martins, Carlos; Rodrigues, Paula. "We must change your Strategic Logic", ISIS Institute of Strategic and International Studies,
2014
- Martins, Carlos; Rodrigues, Paula; Vitorino, F. V.. "How evaluate environmental uncertainty: a validation scale for dynamism
and complexity", ISIS Institute of Strategic and International Studies, 2014
|
| Thesis / Dissertation |
- "Gestão do Valor da Marca Face a Celebridades Desportivas: o Caso do Vício à Marca Humana". Master, Universidade Lusíada de
Vila Nova de Famalicão, 2022.
- "Gestão da Autenticidade e Experiência Percebida pelo Consumidor no Setor Hoteleiro: Intenção de Revisitar, Recomendar e Felicidade".
Master, Universidade Lusíada de Vila Nova de Famalicão, 2022.
- "GESTÃO DE TURISMO INTELIGENTE E SUSTENTÁVEL APÓS COVID". Master, Universidade Lusíada Porto Faculdade de Ciências da Economia
e da Empresa, 2022.
- "Variáveis Explicativas do Comportamento de Adição à Marca na Gestão de Marcas de Luxo". Master, Universidade Lusíada Porto
Faculdade de Ciências da Economia e da Empresa, 2022.
- "GESTÃO DA COMPLEXIDADE NO ACESSO À SAÚDE: Escolha entre o setor público e o privado". Master, Universidade Lusíada Porto
Faculdade de Ciências da Economia e da Empresa, 2022.
- Lascasas, José Miguel Araújo Veloso de Sousa. "Satisfação dos consumidores de marcas de Cervejas Artesanais". Master, 2020.
http://hdl.handle.net/11067/5686.
- Fernandes, Diana Maria Machado. "Happiness brand experience : a importância na gestão da marca". Master, 2020. http://hdl.handle.net/11067/5982.
- Martins, Cátia Andreia Rocha. "Aspeto estético visual e inovação tecnológica no prazer das marcas de luxo : Caso Tesla". Master,
2020. http://hdl.handle.net/11067/5685.
- Andrade, Ana Sofia Machado. "O impacto da contrafação nas marcas de luxo". Master, Universidade Lusíada de Vila Nova de Famalicão,
2020. http://hdl.handle.net/11067/5984.
- Cunha, Casimiro Carvalho da. "Marcas artesanais de cerveja - o efeito da autenticidade, lealdadade, passa-a-palavra e preço
premium no amor à marca". Master, 2019. http://hdl.handle.net/11067/5696.
- Sampaio, Helena Alice Pacheco Novais; Silva, Catarina Ferreira da. "Efeitos da personalidade e autenticidade da marca no ódio
à Ryanair". Master, 2019. http://hdl.handle.net/11067/5697.
- Ferreira, Diogo Luís Mateus. "Experiência com a marca e a perceção da imagem da responsabilidade social : caso "Red Bull"".
Master, 2018. http://hdl.handle.net/11067/4683.
- Lopes, Susana Daniela Carvalho. "Os meios de pagamento online : o seu impacto na concretização da compra por parte de consumidor
português". Master, 2018. http://hdl.handle.net/11067/4496.
- Coelho, Daniel Osvaldo Barradas; Guedes, Vítor Manuel Fernandes; Coelho, Paulo Jorge Ribeiro. "Processo de sucessão em empresas
familiares : gestão da transferência de conhecimentos". Master, 2017. http://hdl.handle.net/11067/3319.
- Veiga, António Dário Cabral. "Quando a autenticidade da marca falha : Impactos na percepção do consumidor sobre a responsabilidade
social". Master, 2017. http://hdl.handle.net/11067/3713.
- Abreu, Vera Lúcia Brás de. "Valor da marca do produtor versus marca branca". Master, 2017. http://hdl.handle.net/11067/3690.
- Martins, Carlos Alberto da Costa, 1961-. "A influência da incerteza ambiental na escolha das lógicas estratégicas". PhD, 2015.
http://hdl.handle.net/11067/1486.
- Oliveira, Nuno Hélder da Fonte Carvalho. "Valores culturais dos consumidores portugueses de calçado". Master, 2015. http://hdl.handle.net/11067/1976.
- Coelho, Ana Margarida Junqueira da Silva. "BRAND LOVE : a importância da gestão de marcas". Master, 2015. http://hdl.handle.net/11067/2593.
- Sousa, José dos Santos Tavares de. "O papel da recessão económica na compra de produtos de empresas socialmente responsáveis".
Master, 2014. http://hdl.handle.net/11067/2594.
- Las Casas, Paula Natália Guimarães Ferreira Alves da Costa e. ""Brand love" e marcas de luxo : a percepção dos consumidores".
Master, 2014. http://hdl.handle.net/11067/1969.
- Rodrigues, Paula Cristina Lopes. "A Mensuração do Valor da Marca". PhD, 2011. http://hdl.handle.net/10216/7598.
- Marques, Maria Manuela Faria Ribeiro; Novais, Isabel Marisa Oliveira. "Importância da identidade da marca : o caso da marca
Caracol". Master, 2011. http://hdl.handle.net/11067/3725.
- "A Mensuração do Valor da Marca". 2011. https://www.authenticus.pt/P-010-V8W.
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