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Jorge Esparteiro Garcia is an Adjunct Professor at the Polytechnic Institute of Viana do Castelo (IPVC), where he teaches since 2005/2006. He is Director and full member of the ADiT-Lab (Applied Digital Transformation Laboratory) Research Unit at IPVC. Affiliated Researcher at INESC TEC in the area of Software Engineering since 2015. He holds a PhD in Computer Engineering from the Faculty of Engineering of the University of Porto with a thesis entitled "Requirements Change Management based on Web Usage Mining". He holds a master's degree in Computer Engineering from the Faculty of Engineering of the University of Porto (FEUP) and a degree in Computer Science from the Faculty of Sciences of the University of Porto (FCUP). He has over 40 publications in books, book chapters, journals and proceedings of international and national conferences, and has supervised 26 master students. He is Coordinator of the Postgraduate Degree in Digital Marketing and E-Business and Coordinator of the CTeSP in Digital Marketing and E-commerce. His research interests are in the areas of software engineering, web usage mining and digital marketing and content marketing.
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Identification

Personal identification

Full name
Jorge Esparteiro Garcia

Citation names

  • Jorge Esparteiro Garcia

Author identifiers

Ciência ID
FC10-68A7-C36A
ORCID iD
0000-0001-5710-5557
AuthenticusID
R-002-4N0
Google Scholar ID
5N1uTs0AAAAJ
Researcher Id
C-7694-2016
Scopus Author Id
57104146700

Email addresses

  • jorgegarcia@esce.ipvc.pt (Professional)

Websites

Knowledge fields

  • Exact Sciences - Computer and Information Sciences - Computer Sciences
  • Engineering and Technology - Electrotechnical Engineering, Electronics and Informatics

Languages

Language Speaking Reading Writing Listening Peer-review
English Advanced (C1) Advanced (C1) Advanced (C1) Advanced (C1)
French Intermediate (B1) Intermediate (B1) Beginner (A1) Intermediate (B1)
Spanish; Castilian Advanced (C1) Intermediate (B1) Advanced (C1)
Education
Degree Classification
2016
Concluded
 Engenharia Informática (Doutoramento)
Universidade do Porto Faculdade de Engenharia, Portugal
"Requirements Change Management Based on Web Usage Mining" (THESIS/DISSERTATION)
 Aprovado por unanimidade
2007
Concluded
 Engenharia Informática (Mestrado)
Universidade do Porto Faculdade de Engenharia, Portugal
"Assistente Web para Análise Automática de Dados" (THESIS/DISSERTATION)
 Muito Bom
2004
Concluded
 Ciência de Computadores (Licenciatura)
Universidade do Porto Faculdade de Ciências, Portugal
Affiliation

Science

Category
Host institution 		Employer
2015/12/01 - Current Researcher (Research) Instituto de Engenharia de Sistemas e Computadores Tecnologia e Ciência, Portugal
Instituto de Engenharia de Sistemas e Computadores Tecnologia e Ciência, Portugal

Teaching in Higher Education

Category
Host institution 		Employer
2016/08/18 - Current Adjunct Teacher (Polytechnic Teacher) Instituto Politécnico de Viana do Castelo, Portugal
2016 - Current Invited Adjunct Teacher (Polytechnic Teacher) Universidade de Aveiro Escola Superior de Tecnologia e Gestão de Águeda, Portugal
2006/02/20 - 2016/08/17 Invited Assistant (Polytechnic Teacher) Instituto Politécnico de Viana do Castelo Escola Superior de Ciências Empresariais, Portugal

Positions / Appointments

Category
Host institution 		Employer
2017 - Current President of the Pedagogic Council Instituto Politécnico de Viana do Castelo Escola Superior de Ciências Empresariais, Portugal
2017 - Current Coordenador da Pós-Graduação em Marketing Digital e E-Business Instituto Politécnico de Viana do Castelo Escola Superior de Ciências Empresariais, Portugal
2017 - Current Coordenador do CTeSP em Transportes e Logística Instituto Politécnico de Viana do Castelo Escola Superior de Ciências Empresariais, Portugal
2017 - Current Gestor de Processo Formação no Sistema de Gestão da Qualidade do IPVC Instituto Politécnico de Viana do Castelo Escola Superior de Ciências Empresariais, Portugal
2016/11 - Current Membro da Comissão de Creditação de Competências Instituto Politécnico de Viana do Castelo Escola Superior de Ciências Empresariais, Portugal
2007 - Current Membro de Júri da Comissão de Maiores de 23 Instituto Politécnico de Viana do Castelo Escola Superior de Ciências Empresariais, Portugal
2011/05 - 2014/02 Membro do Conselho Académico Instituto Politécnico de Viana do Castelo, Portugal
2009/09 - 2014/02 Gestor de Processo Formação no Sistema de Gestão da Qualidade do IPVC Instituto Politécnico de Viana do Castelo Escola Superior de Ciências Empresariais, Portugal
2007/11 - 2014/02 President of the Pedagogic Council Instituto Politécnico de Viana do Castelo Escola Superior de Ciências Empresariais, Portugal
2008 - 2013 Membro de Júri da Comissão de Atribuição das Bolsas de Mérito do IPVC Instituto Politécnico de Viana do Castelo, Portugal
2007/11 - 2010/09 Membro da Assembleia de Representantes Instituto Politécnico de Viana do Castelo Escola Superior de Ciências Empresariais, Portugal
Projects

Contract

Designation Funders
2023/10 - 2024/02 Expert evaluation of Specialized Technological Centres
IGEFE
Principal investigator
Republica Portuguesa Ministério da Educação, Portugal
2018/12/01 - 2021/11/30 NexGenBs
NORTE-01-0247-FEDER-037543
Researcher
2019/09 - 2021/03 Alto Minho 4.0
POCI-02-0853-FEDER-041192
Researcher
Compete 2020
2017/08 - 2020/03 ALTO MINHO. SMOB - Mobilidade Sustentável para o Alto Minho
POCI-01-0145-FEDER-024043
Researcher
Compete 2020
2017/08/24 - 2020/02/21 Mobilidade Sustentável para o Alto Minho
SAICT-POL/24043/2016
Instituto Politécnico de Leiria, Portugal

Instituto Politécnico de Viana do Castelo, Portugal
Fundação para a Ciência e a Tecnologia
Concluded
2019/01 - 2019/12 INESC TEC ¿ INESC Tecnologia e Ciência
154759UID
UID/EEA/50014/2019
Instituto de Engenharia de Sistemas e Computadores, Portugal

Instituto de Engenharia de Sistemas e Computadores Tecnologia e Ciência, Portugal
Fundação para a Ciência e a Tecnologia
Concluded
2008/09 - 2010/09 Vale do Minho Digital
007/6.2/C/NOR
Researcher
Instituto Politécnico de Viana do Castelo, Portugal
 European Commission
Concluded
2006/05 - 2008/09 Netstart
2004/EQUAL/A2/AD/210)
Researcher
European Commission
Outputs

Publications

Book
  1. Garcia, J.E.; Pereira, J.S.; Cairrão, Á.. Social Media Content Marketing Strategy for Higher Education: A Case Study Approach. 2021.
    10.1007/978-981-33-4183-8_39
Book chapter
  1. António Cardoso; Jorge Esparteiro Garcia; Manuel Sousa Pereira; Stécy Nasri. "The Digitalization of the Event Industry – Mobile and Internet Applications as a Tool to Improve Event Communication and Experiences: A Case Study of a French Event App Start-Up". 2024.
    10.1007/978-3-031-45651-0_6
  2. Mariia Popova; Manuel José Serra da Fonseca; Jorge Esparteiro Garcia; José Gabriel Andrade. "Fundamentals of a Digital Marketing Plan for a Tourism Infrastructure in Alentejo". 2024.
    10.1007/978-3-031-45651-0_7
  3. José Gabriel Andrade; Adriano Sampaio; Jorge Esparteiro Garcia; Manuel José Fonseca. "The City Makes Its Mark in a Review on Digital Communication and Citizenship". 2024.
    10.1007/978-3-031-45651-0_9
  4. Daniel Ladeira de Araújo; Jorge Esparteiro Garcia; Manuel José Serra da Fonseca; José Gabriel Andrade. "ESG in Advertising Narratives: Case Analysis of Golden Lion Winning Campaigns at Cannes 2022". 2024.
    10.1007/978-3-031-45651-0_5
  5. Ana Santos; Jorge Esparteiro Garcia; Lia Coelho Oliveira; Daniel Ladeira de Araújo; Manuel José Serra da Fonseca. "Integrating Online and Offline Distribution Strategies – A Portuguese Case Study". 2024.
    10.1007/978-3-031-45651-0_8
  6. Lia Coelho de Oliveira; Oleksandr Pavlenko; Jorge Esparteiro Garcia. "Reducing Environmental Impact Using Vehicle Route Planning". 2023.
    10.1007/978-3-031-09360-9_21
  7. Jorge Esparteiro Garcia; Eduardo González Vega; Patrícia Purificação; Manuel José Fonseca. "The Influence of Social Media on Voters’ Decision-Making Process in Portugal: A Case Study". 2023.
    10.1007/978-981-19-9099-1_36
  8. Ana Pereira; Lia Oliveira; Jorge Esparteiro Garcia; Ana M. Rodrigues. "Study of the impact of technological innovations on the sustainable freight transport". 2023.
    10.34628/36yz-tg76
  9. David Silva; Mariana Abreu; Helena Sofia Rodrigues; Silva, A.; Jorge Esparteiro Garcia. "Mapping SDG 11 in Alto Minho Region : sustainable cities and communities". 2023.
    10.34628/av0k-8q25
  10. Jorge Esparteiro Garcia; Rui Lima; Manuel José Serra da Fonseca. "Search Engine Optimization (SEO) for a Company Website: A Case Study". 2022.
    10.1007/978-3-031-04829-6_47
  11. Rodrigues, MIM; Fonseca, MJSd; Garcia, JE. "The Use of CRM in Marketing and Communication Strategies in Portuguese Non-Profit Organizations". 2022.
    10.4018/978-1-7998-9790-3.ch013
  12. Carlos Monteiro; Lia Coelho de Oliveira; Jorge Esparteiro Garcia. "Tracking Method for Aircraft on Ground (AOG) Service and the Challenges for E-commerce". 2022.
    10.1007/978-3-031-04829-6_56
  13. Joana Tavares; Jorge Esparteiro Garcia; Manuel Fonseca; Andreia Teixeira. "Impact of Corporate Social Responsibility (CSR) Activities of Sports Clubs in Portugal on Brand Attitude and Electronic Word-of-Mouth Intention". 2022.
    10.1007/978-3-031-04829-6_57
  14. Jorge Esparteiro Garcia; Pedro Rodrigues; Jorge Simões; Manuel José Serra da Fonseca. "Gamification Strategies for Social Media". 2022.
    10.4018/978-1-6684-5538-8.ch007
Conference paper
  1. Andrade, J.G.; Sampaio, A.; Garcia, J.E.; Cairrão, Á.; da Fonseca, M.J.S.. "Analyzing São Paulo’s Place Branding Positioning in Promotional Videos (2017–2019)". 2024.
    10.1007/978-3-031-60328-0_11
  2. Luz, M.J.; da Fonseca, M.J.S.; Garcia, J.E.; Andrade, J.G.. "The Impact of Process Automation on Employee Performance". 2024.
    10.1007/978-3-031-60328-0_8
  3. Matos, B.; Garcia, J.E.; Correia, F.. "Using Principal Component Analysis to Support Content Marketing Strategies". 2024.
    10.1063/5.0211531
  4. Abreu, M.; Rodrigues, H.S.; Silva, Â.; Garcia, J.E.. "Sustainable Development Goal 9 in a Cluster Perspective: a Case Study for Alto Minho Region". 2024.
    10.1063/5.0211241
  5. Garcia, J.E.; Palha, J.; Queirós, R.. "THE EFFECTIVENESS OF ADVERTISING IN ONLINE GAMES". 2023.
  6. Alves, W; Garcia, JE; Fonseca, MJ; Ferreira, P. "IS GREENWASHING A COMMON PRACTICE IN ENERGY MARKET?". 2022.
  7. Vieira, T.D.S.; Silva, Â.; Garcia, J.E.; Alves, W.. "METHODOLOGICAL FRAMEWORK FOR MEASURING REGIONAL LOGISTICS PERFORMANCE". 2021.
  8. Pintado, E.; de Oliveira, L.C.; Garcia, J.E.. "ENHANCING ENVIRONMENTAL SUSTAINABILITY AND E-COMMERCE DELIVERIES THROUGH THE USE OF EPP BOXES IN A DARKSTORE". 2021.
  9. Silva, P; Paiva, ACR; Restivo, A; Garcia, JE. "Automatic Test Case Generation from Usage Information". 2018.
    10.1109/quatic.2018.00047
  10. Garcia, JE; Paiva, ACR. "Manage Software Requirements Specification Using Web Analytics Data". 2018.
    10.1007/978-3-319-77712-2_25
  11. Garcia, Jorge Manuel Esparteiro. "A escala Webqual na avaliação multidisciplinar de websites de hotéis: o caso da cidade do Porto". Paper presented in Workshop on Tourism and Hospitality Management, Porto, Portugal, 2017.
    Published
  12. Paula Alves; Lia Coelho Oliveira; Garcia, Jorge Manuel Esparteiro. "Desenvolvimento de uma metodologia para redução do volume de obsoletos numa empresa do sector automóvel". Paper presented in 18th APDIO congress, Valença, 2017.
    Published
  13. Jorge Esparteiro Garcia; Ana Cristina Paiva; Garcia, J.E.; Paiva, A.C.R.. "An automated approach for requirements specification maintenance". 2016.
    http://dx.doi.org/10.1007/978-3-319-31232-3_78
  14. Jorge Esparteiro Garcia; Ana Cristina Paiva; Garcia, Jorge Esparteiro; Paiva, Ana C.R.. "Maintaining Requirements using Web Usage Data". 2016.
    http://dx.doi.org/10.1016/j.procs.2016.09.204
  15. Esparteiro Garcia, Jorge. "Aspect-oriented web development in PHP". Paper presented in Doctoral symposium on informatics engineering, Porto, 2008.
    Published
Journal article
  1. Manuel Joaquim de Sousa Pereira; António Cardoso; Ana Isabel Vale Canavarro; Jorge Figueiredo; Jorge Esparteiro Garcia. "Digital Influencers’ Attributes and Perceived Characterizations and Their Impact on Purchase Intentions". Sustainability 15 17 (2023): 12750-12750. http://dx.doi.org/10.3390/su151712750.
    10.3390/su151712750
  2. Mariana Abreu; Helena Sofia Rodrigues; Ângela Silva; Jorge Esparteiro Garcia. "Industry and innovation in the Alto Minho region: assessing regional performance". Engineering Management in Production and Services (2023): https://doi.org/10.2478/emj-2023-0013.
    10.2478/emj-2023-0013
  3. Manuel José Fonseca; Jorge Esparteiro Garcia; Bruno Vieira; Andreia Sofia Teixeira. "Lecturers’ attitude towards the use of e-learning tools in higher education: A case of Portugal". Engineering Management in Production and Services (2023): https://doi.org/10.2478/emj-2023-0009.
    10.2478/emj-2023-0009
  4. Sajed, S; Sanati, A; Garcia, JE; Rostami, H; Keshavarz, A; Teixeira, A. "The effectiveness of deep learning vs. traditional methods for lung disease diagnosis using chest X-ray images: A systematic review". Applied Soft Computing (2023):
    10.1016/j.asoc.2023.110817
  5. Vieira, T; Silva, A; Garcia, JE; Alves, W. "Boosting Regional Socioeconomic Development through Logistics Activities: A Conceptual Model". BUSINESS SYSTEMS RESEARCH JOURNAL (2022):
    10.2478/bsrj-2022-0025
  6. Garcia, J.E.. "E-learning tools in the context of education and learning,Ferramentas de e-learning no contexto ensino-aprendizagem". RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao 2022 48 (2022): http://www.scopus.com/inward/record.url?eid=2-s2.0-85159234471&partnerID=MN8TOARS.
    10.17013/risti.48.1-4
  7. Pintado, E; de Oliveira, LC; Garcia, JE. "Using EPP Boxes in a Dark Store: A New Approach to Simplify Food Retail E-Commerce Deliveries". BUSINESS SYSTEMS RESEARCH JOURNAL (2022):
    10.2478/bsrj-2022-0029
  8. Jorge Esparteiro Garcia; Ana C.R. Paiva; Anca-Maria Bizoi. "Test Case Generation From Web Usage Information". Procedia Computer Science 181 (2021): 913-920. https://doi.org/10.1016%2Fj.procs.2021.01.247.
    10.1016/j.procs.2021.01.247
  9. Garcia, Jorge Esparteiro; Paiva, Ana C. R.. "REQAnalytics: A Recommender System for Requirements Maintenance". International Journal of Software Engineering and Its Applications 10 1 (2016): 129-140.
    Published • 10.14257/ijseia.2016.10.1.13
  10. Esparteiro Garcia, Jorge; Ana C. R. Paiva. "A Requirements-to-Implementation Mapping Tool for Requirements Traceability". Journal of Software 11 2 (2016): 193-200.
    Published • 10.17706/jsw.11.2.193-200
Thesis / Dissertation
  1. Jorge Esparteiro Garcia. "Requirements change management based on web usage mining". 2016.
  2. "Requirements change management based on web usage mining". 2016.
  3. Jorge Esparteiro Garcia. "Assistente Web para Análise Automática e Colaborativa de Dados - WebCAD". Master, Universidade do Porto Faculdade de Engenharia, 2007. http://repositorio-aberto.up.pt/handle/10216/11423.

Other

Other output
  1. Data Analysis in Content Marketing Strategies. 2021. Carla Regina Costa; Jorge Esparteiro Garcia; Manuel Jose Serra da Fonseca; Andreia Teixeira. https://doi.org/10.23919%2Fcisti52073.2021.9476377.
    10.23919/cisti52073.2021.9476377
  2. The omnichannel strategy in portuguese companies: an overview. 2021. Silvia Alves; Manuel Jose Serra da Fonseca; Jorge Esparteiro Garcia; Lia Coelho de Oliveira; Andreia Teixeira. https://doi.org/10.23919%2Fcisti52073.2021.9476612.
    10.23919/cisti52073.2021.9476612
Activities

Supervision

Thesis Title
Role 		Degree Subject (Type)
Institution / Organization
2019 - Current O Omnicanal nas PME portuguesas
Supervisor of Sílvia Alves
 Logística (Master)
Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal
2019 - Current Substituição de carrinhas de frio positivo e negativo, por caixas EPP com placas eutécticas em entregas e-commerce na Dark Store da SONAE MC
Co-supervisor of Eduardo Pintado
 Logística (Master)
Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal
2018 - Current Melhoria da gestão da informação nos stocks de uma empresa de embalagens em papel
Supervisor of Célia Escusa
 Logística (Master)
Instituto Politécnico de Viana do Castelo, Portugal
2018 - Current Otimização do Layout de um armazém num fornecedor TIER1 da indústria automóvel
Co-supervisor of Pedro Barros
 Logística (Master)
Instituto Politécnico de Viana do Castelo, Portugal
2017 - Current A Era do Marketing Digital na Medicina – Plano de Marketing Digital para a LabMED Saúde
Co-supervisor
 Marketing (Master)
Instituto Politécnico de Viana do Castelo, Portugal
2018 - 2020 Aerospace - Proposta de método para nível serviço “Aircraft On Ground”
Co-supervisor of Carlos Monteiro
 Logística (Master)
Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal
2017 - 2019 Blisq Creative
Co-supervisor of Andreia Barbosa Parente
 Marketing (Master)
Instituto Politécnico de Viana do Castelo, Portugal
2018 - 2018 Requirements management based on the usage of a service
Co-supervisor of Anca Maria Bizoi
Mestrado em Engenharia de Serviços e Gestão (Master)
Universidade do Porto Faculdade de Engenharia, Portugal
2017 - 2017 Discovery of Requirements Dependencies through Web Usage Analysis
Co-supervisor of Mailson Gabriel Rodrigues da Silva
 Mestrado em Engenharia da Informação (Master)
Universidade do Porto Faculdade de Engenharia, Portugal
2017 - 2017 Desenvolvimento de uma estratégia de content marketing para redes sociais: o caso da Escola Superior de Ciências Empresariais do Instituto Politécnico de Viana do Castelo
Supervisor of Joana Seixas Pereira
 Marketing (Master)
Instituto Politécnico de Viana do Castelo, Portugal
2017 - 2017 Desenvolvimento de uma metodologia para redução do volume de obsoletos numa empresa do sector automóvel
Co-supervisor of Paula Cristina Marujo Alves
 Logística (Master)
Instituto Politécnico de Viana do Castelo, Portugal
2016 - 2016 Requirements Maintenance
Co-supervisor of Pedro Nuno Pereira Gonçalves
 Mestrado em Engenharia de Serviços e Gestão (Master)
Universidade do Porto Faculdade de Engenharia, Portugal

Event organisation

Event name
Type of event (Role) 		Institution / Organization
2008/02 - Current Doctoral Symposium on Informatics Engineering 2008 – DSIE’08 (2008/02)
Conference (President of the Organising Committee)
 Universidade do Porto Faculdade de Engenharia, Portugal

Jury of academic degree

Topic
Role 		Candidate name (Type of degree)
Institution / Organization
2020/05/04 Marketing Digital: Conteúdos para Media Sociais
(Thesis) Main arguer
 Sabrina Marques Azevedo (Master)
Universidade Católica Portuguesa Faculdade de Ciências Sociais, Portugal
2019/07/03 Software Architecture by Component Selection
(Thesis) Main arguer
 Hugo Ari Rodrigues Drummond (Master)
Universidade do Porto Faculdade de Engenharia, Portugal

Association member

Society Organization name Role
2015/11 - Current INESC TEC

Conference scientific committee

Conference name Conference host
2020 - 2020 27th International Conference on Information and Software Technologies (ICIST 2020) Kaunas, Lithuania
2020 - 2020 4th International Conference on Computer Science and Application Engineering (CSAE) Sanya, China
2020 - 2020 WorldCist’20 - 8th World Conference on Information Systems and Technologies Budva, Montenegro
2019 - 2019 International Conference on Information and Software Technologies (ICIST 2019) Kaunas, Lithuania
2019 - 2019 ICMarktech’19 Maia, Portugal
2019 - 2019 25th International Conference on Information and Software Technologies (ICIST 2019) Vilnius, Lithuania
2019 - 2019 WorldCist’19 - 7th World Conference on Information Systems and Technologies La Toda Island, Spain
2019 - 2019 CISTI 2019 Coimbra, Portugal
2018 - 2018 13th International Baltic Conference on Databases and Information Systems (Baltic DB&IS 2018) Trakai, Lithuania
2018 - 2018 WorldCist’18 - 6th World Conference on Information Systems and Technologies Naples, Italy
2018 - 2018 24th International Conference on Information and Software Technologies (ICIST 2018), Vilnius, Lithuania
2017 - 2017 WorldCist’17 - 5th World Conference on Information Systems and Technologies Porto Santo - Madeira, Portugal
2017 - 2017 23rd International Conference on Information and Software Technologies (ICIST 2017) Druskininkai, Lithuania
2016 - 2016 22nd International Conference on Information and Software Technologies (ICIST 2016) Druskininkai, Lithuania
2016 - 2016 WorldCist’16 - 4th World Conference on Information Systems and Technologies Recife, Brazil
2015 - 2015 21st International Conference on Information and Software Technologies Druskininkai, Lithuania
2008 - 2008 Doctoral Symposium on Informatics Engineering 2008 Porto, Portugal

Journal scientific committee

Journal title (ISSN) Publisher
2016 - 2016 Journal of Information Systems Engineering & Management (2468-4376) Lectito
Distinctions

Award

2023 Best Paper Award - "THE EFFECTIVENESS OF ADVERTISING IN ONLINE GAMES"
22nd International Conference on WWW/Internet, Portugal