Carlos Manuel Pinto Monteiro holds a Master's degree in Marketing Management from the Portuguese Institute of Marketing Administration and a Bachelor's degree in Social Communication from the School of Journalism in Porto. Currently, he is pursuing a PhD in Marketing and Strategy at the University of Minho, with a particular focus on consumer psychology, artificial intelligence, and personalization. As a guest lecturer at the Portuguese Institute of Marketing Administration - Porto, he instructs courses in research methodology and consumer economics. In his Curriculum Vitae, the terms most frequently used to contextualize his scientific, technological, and artistic contributions include Customer Centricity, Work Engagement, Generational Differences, Work Values, and Workplace Contextual Factors. His academic domain/area is Social Sciences: Economics and Management.