I have a background in experimental psychology. I conduct research on Judgment & Decision Making; Impression Formation and memory (false memories). Also, I aim at translating (moving) basic research into applicable results with beneficial societal impacts on areas such as consumer over-indebtedness. My PhD (funded by a FCT grant) was carried out in the Department of Psychological and Brain Sciences, Indiana University (2000-2002) and the Faculty of Psychology, University of Lisbon. Upon finishing the PhD, I was appointed assistant professor at the University of Lisbon. 2010-2011 - I was an invited scholar in the Department of Psychological and Brain Sciences, Indiana University with a competitive scholarship from the Fulbright program. 2014-2016 - I was a visiting Scholar at the Psychology Institute of the University of Heidelberg, with a highly competitive Humboldt scholarship for experienced researchers. This academic time abroad allowed me to create a rich network of international collaborations and students exchange. As the coordinator of the Labs of experimental Psychology, I am devoted to improve and expand a set of well-equipped labs with highly intensive level of research, increasing our ability to attract top researchers and students. I’m also the coordinator of the Cognitive and Social Psychology Masters, member of the CICPSI direction, and coordinator of the Decision in Context team. My areas of expertise are social-cognition and judgment and decision making with a recent focus on moral judgment. My research group at CICPSI has approached multiple research problems is social and cognitive sciences including: In what circumstances can we trust our intuitions and when should we second guess them and engage in more deliberative, analytical processes? How do we infer what other people think and feel, and what are the consequences of those inferences for our own judgment, moral judgment and decisions? In the spirit of translational research, I have applied the concepts and methodologies of basic research to societal issues. Namely, 1) the relationship between financial scarcity and cognitive functioning (e.g., Almeida et al. 2024, Journal of Economic Psychology); 2) over-indebtedness and how it influences Health, life Satisfaction, and Emotional Well-Being (e.g., Ferreira et al. 2021, Frontiers in Psychology); 3) using artificial intelligence to fight over-indebtedness and poverty (e.g., Ferreira et al. 2020, Journal of Business Research). I also worked on how to cease harmful consumption behaviors in the health domain (Herter et al. 2022, European Journal of Marketing); and reduce ingroup biases in ethical consumption (Pinto et al, 2020, Business Ethics Quarterly). My research has been nationally and internationally recognized, as shown by the competitive research Grants obtained by my students and I (e.g., FCT, BIAL, Fulbright foundation, Humboldt Foundation and the FMS Foundation). My work is published in 70+ publications (48 of which in top tier journals), disseminated at 120+ national/international interdisciplinary conferences and 17 invited talks (e.g., Uni of Heidelberg, New York University, University of Washington, University of California). I am a member of the ESF College of Expert Reviewers where I am often invited to review grant applications and a Remote referee for the ERC Starting Grants - "The Human Mind and Its Complexity". Nationally, I was an external evaluator of the William James Research Center and I have been invited to PhD evaluation panels of the FCT and the Fulbright foundation. At the Faculty of Psychology, I recently created the Financial literacy & decision-making post-graduation (funded by the National Recovery and Resilience Plan – EC); proposed 5 new curricular unities (CU); coordinated 7 CU and taught 18 CU (undergrad and Masters levels). I taught at several other universities, nationally (e.g., ISCTE, Universidade Católica) and internationally (e.g., Uni of Heidelberg).