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Jose Ramon Saura is Associate Professor (Tenured Pro.) of Digital Marketing in the Business Economics Department at Rey Juan Carlos University, Madrid (Spain). Previously, he held positions and made consultancy at several companies including Google, L'Oréal, Deloitte, Telefónica, or MRM//McCann (2011-2015), among others. His research has focused on the theoretical and practical insights of various aspects of User Generated Content (UGC), with a specific focus around three major research approaches applied social sciences: user privacy, knowledge discovery and information sciences. He earned an International PhD at Rey Juan Carlos University in Social Sciences and Law, with research fellowships in RCC at Harvard University and London South Bank University (LSBU) (2015-2017). He has been Guest-Editor of numerous Special Issues in Journals such as: Technological Forecasting and Social Change, Frontiers in Psychology, Journal of Indian Business Research (Emerald G.), China Finance Review International (Emerald G.), Applied Marketing Analytics (Henry Stewart) or the Journal of Spatial and Organizational Dynamics (JSOD). He has Editorial Board experience in Journals like SAGE Open, Marketing and Management of Innovations or the Journal of Theoretical and Applied Electronic Research, among others. He has also coordinated as Editor two academics books in the editorial IGI Global. His research has appeared in leading international business, marketing and information sciences journals such as: Journal of Innovation and Knowledge, International Journal of Information Management, Technological Forecasting and Social Change, Journal of Business Research, Industrial Marketing Management, Review of Managerial Sciences, Journal of Small Business Management, Journal of Business & Industrial Marketing, Big Data Research, European Research on Management and Business Economics, European Management Journal, Enterprise Information Systems, IEEE Access, Computers Communication, Technovation, Government Information Quarterly, among others.
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Identificação

Identificação pessoal

Nome completo
José Ramón Saura

Nomes de citação

  • Saura, José
  • Saura, J.R.

Identificadores de autor

Ciência ID
BD1B-80FA-1819
ORCID iD
0000-0002-9457-7745
Google Scholar ID
https://scholar.google.es/citations?user=MJAuxGMAAAAJ&hl=en
Researcher Id
https://www.webofscience.com/wos/author/rid/L-2861-2018
Scopus Author Id
https://www.scopus.com/authid/detail.uri?authorId=57200338646

Domínios de atuação

  • Ciências Sociais - Economia e Gestão

Idiomas

Idioma Conversação Leitura Escrita Compreensão Peer-review
Inglês Utilizador proficiente (C1) Utilizador proficiente (C1) Utilizador proficiente (C1) Utilizador proficiente (C1) Utilizador proficiente (C1)
Espanhol; Castelhano (Idioma materno)
Produções

Publicações

Artigo em revista
  1. "A review of digital family businesses: setting marketing strategies, business models and technology applications". International Journal of Entrepreneurial Behavior & Research (2022): http://dx.doi.org/10.1108/ijebr-03-2022-0228.
    10.1108/ijebr-03-2022-0228
  2. "Data-driven strategies in operation management: mining user-generated content in Twitter". Annals of Operations Research (2022): http://dx.doi.org/10.1007/s10479-022-04776-3.
    10.1007/s10479-022-04776-3
  3. "Adopting digital reservation systems to enable circular economy in entrepreneurship". Management Decision (2022): http://dx.doi.org/10.1108/md-02-2022-0190.
    10.1108/md-02-2022-0190
  4. "Exploring the challenges of remote work on Twitter users' sentiments: From digital technology development to a post-pandemic era". Journal of Business Research 142 (2022): 242-254. http://dx.doi.org/10.1016/j.jbusres.2021.12.052.
    10.1016/j.jbusres.2021.12.052
  5. "Assessing behavioral data science privacy issues in government artificial intelligence deployment". Government Information Quarterly (2022): 101679-101679. http://dx.doi.org/10.1016/j.giq.2022.101679.
    10.1016/j.giq.2022.101679
  6. "Exploring the boundaries of open innovation: Evidence from social media mining". Technovation (2022): 102447-102447. http://dx.doi.org/10.1016/j.technovation.2021.102447.
    10.1016/j.technovation.2021.102447
  7. "Using Partial Least Squares Structural Equation Modeling to Measure the Moderating Effect of Gender: An Empirical Study". Mathematics 9 24 (2021): 3150-3150. http://dx.doi.org/10.3390/math9243150.
    10.3390/math9243150
  8. "Setting B2B digital marketing in artificial intelligence-based CRMs: A review and directions for future research". Industrial Marketing Management 98 (2021): 161-178. http://dx.doi.org/10.1016/j.indmarman.2021.08.006.
    10.1016/j.indmarman.2021.08.006
  9. "Using data mining techniques to explore security issues in smart living environments in Twitter". Computer Communications (2021): http://dx.doi.org/10.1016/j.comcom.2021.08.021.
    10.1016/j.comcom.2021.08.021
  10. "Digital marketing in SMEs via data-driven strategies: Reviewing the current state of research". Journal of Small Business Management (2021): 1-36. http://dx.doi.org/10.1080/00472778.2021.1955127.
    10.1080/00472778.2021.1955127
  11. "Guest editorial". Journal of Indian Business Research 13 3 (2021): 341-342. http://dx.doi.org/10.1108/jibr-06-2021-0227.
    10.1108/jibr-06-2021-0227
  12. "Setting Privacy “by Default” in Social IoT: Theorizing the Challenges and Directions in Big Data Research". Big Data Research (2021): 100245-100245. http://dx.doi.org/10.1016/j.bdr.2021.100245.
    10.1016/j.bdr.2021.100245
  13. "Revisiting the impact of perceived social value on consumer behavior toward luxury brands". European Management Journal (2021): http://dx.doi.org/10.1016/j.emj.2021.06.006.
    10.1016/j.emj.2021.06.006
  14. "Identifying Startups Business Opportunities from UGC on Twitter Chatting: An Exploratory Analysis". Journal of Theoretical and Applied Electronic Commerce Research 16 6 (2021): 1929-1944. http://dx.doi.org/10.3390/jtaer16060108.
    10.3390/jtaer16060108
  15. Samuel Ribeiro-Navarrete; Jose Ramon Saura; Daniel Palacios-Marqués. "Towards a new era of mass data collection: Assessing pandemic surveillance technologies to preserve user privacy". Technological Forecasting and Social Change (2021):
    10.1016/j.techfore.2021.120681
  16. José Ramón Saura; Daniel Palacios-Marqués; Agustín Iturricha-Fernández. "Ethical design in social media: Assessing the main performance measurements of user online behavior modification". Journal of Business Research 129 (2021): 271-281. https://doi.org/10.1016%2Fj.jbusres.2021.03.001.
    10.1016/j.jbusres.2021.03.001
  17. "A business model adoption based on tourism innovation: Applying a gratification theory to mobile applications". European Research on Management and Business Economics 27 2 (2021): 100149-100149. http://dx.doi.org/10.1016/j.iedeen.2021.100149.
    10.1016/j.iedeen.2021.100149
  18. "Evaluating security and privacy issues of social networks based information systems in Industry 4.0". Enterprise Information Systems (2021): 1-17. http://dx.doi.org/10.1080/17517575.2021.1913765.
    10.1080/17517575.2021.1913765
  19. Jose Ramon Saura; Domingo Ribeiro-Soriano; Daniel Palacios-Marqués. "From user-generated data to data-driven innovation: A research agenda to understand user privacy in digital markets". International Journal of Information Management (2021):
    10.1016/j.ijinfomgt.2021.102331
  20. Pedro R. Palos-Sanchez; José Ramón Saura; Raquel Ayestaran. "An Exploratory Approach to the Adoption Process of Bitcoin by Business Executives". Mathematics (2021): https://www.mdpi.com/2227-7390/9/4/355.
    10.3390/math9040355
  21. "M-Health Apps: Towards a Better Understanding Intention to Use (Preprint)". JMIR mHealth and uHealth (2021): http://dx.doi.org/10.2196/27021.
    10.2196/27021
  22. "Does SEO Matter for Startups? Identifying Insights from UGC Twitter Communities". Informatics 7 4 (2020): 47-47. http://dx.doi.org/10.3390/informatics7040047.
    10.3390/informatics7040047
  23. "Exploring key indicators of social identity in the #MeToo era: Using discourse analysis in UGC". International Journal of Information Management (2020): http://dx.doi.org/10.1016/j.ijinfomgt.2020.102129.
    10.1016/j.ijinfomgt.2020.102129
  24. Nelson Matos; Marisol B. Correia; José Ramón Saura; Ana Reyes-Menendez; Nuno Baptista. "Marketing in the Public Sector—Benefits and Barriers: A Bibliometric Study from 1931 to 2020". Social Sciences (2020): https://www.mdpi.com/2076-0760/9/10/168.
    10.3390/socsci9100168
  25. "Using Data Sciences in Digital Marketing: Framework, methods, and performance metrics". Journal of Innovation & Knowledge (2020): http://dx.doi.org/10.1016/j.jik.2020.08.001.
    10.1016/j.jik.2020.08.001
  26. "The Impact of Environmental Social Media Publications on User Satisfaction with and Trust in Tourism Businesses". International Journal of Environmental Research and Public Health (2020): http://dx.doi.org/10.3390/ijerph17155417.
    10.3390/ijerph17155417
  27. "Do tourism applications’ quality and user experience influence its acceptance by tourists?". Review of Managerial Science (2020): http://dx.doi.org/10.1007/s11846-020-00396-y.
    10.1007/s11846-020-00396-y
  28. "Gaining a deeper understanding of nutrition using social networks and user-generated content". Internet Interventions (2020): http://dx.doi.org/10.1016/j.invent.2020.100312.
    10.1016/j.invent.2020.100312
  29. "Marketing challenges in the #MeToo era: gaining business insights using an exploratory sentiment analysis". Heliyon (2020): http://dx.doi.org/10.1016/j.heliyon.2020.e03626.
    10.1016/j.heliyon.2020.e03626
  30. "Digital Marketing for Sustainable Growth: Business Models and Online Campaigns Using Sustainable Strategies". Sustainability (2020): http://dx.doi.org/10.3390/su12031003.
    10.3390/su12031003
  31. "Does User Generated Content Characterize Millennials' Generation Behavior? Discussing the Relation between SNS and Open Innovation". Journal of Open Innovation: Technology, Market, and Complexity (2019): http://dx.doi.org/10.3390/joitmc5040096.
    10.3390/joitmc5040096
  32. José Ramón Saura; Ana Reyes-Menendez; Dag R. Bennett. "How to Extract Meaningful Insights from UGC: A Knowledge-Based Method Applied to Education". Applied Sciences (2019): https://www.mdpi.com/2076-3417/9/21/4603.
    10.3390/app9214603
  33. "Comparing Data-Driven Methods for Extracting Knowledge from User Generated Content". Journal of Open Innovation: Technology, Market, and Complexity (2019): http://dx.doi.org/10.3390/joitmc5040074.
    10.3390/joitmc5040074
  34. "The importance of information service offerings of collaborative CRMs on decision-making in B2B marketing". Journal of Business & Industrial Marketing (2019): http://dx.doi.org/10.1108/jbim-12-2018-0412.
    10.1108/jbim-12-2018-0412
  35. "The importance of behavioral data to identify online fake reviews for tourism businesses: a systematic review". PeerJ Computer Science (2019): http://dx.doi.org/10.7717/peerj-cs.219.
    10.7717/peerj-cs.219
  36. "Are Black Friday Deals Worth It? Mining Twitter Users’ Sentiment and Behavior Response". Journal of Open Innovation: Technology, Market, and Complexity (2019): http://dx.doi.org/10.3390/joitmc5030058.
    10.3390/joitmc5030058
  37. Saura; Bennett. "A Three-Stage method for Data Text Mining: Using UGC in Business Intelligence Analysis". Symmetry 11 4 (2019): 519-519. https://doi.org/10.3390%2Fsym11040519.
    10.3390/sym11040519
  38. Pedro Palos-Sanchez; Jose Ramon Saura; Felix Martin-Velicia. "A study of the effects of programmatic advertising on users' concerns about privacy overtime". Journal of Business Research 96 (2019): 61-72. https://doi.org/10.1016%2Fj.jbusres.2018.10.059.
    10.1016/j.jbusres.2018.10.059
  39. Jose Ramon Saura; Pedro Palos-Sanchez; Antonio Grilo. "Detecting Indicators for Startup Business Success: Sentiment Analysis Using Text Data Mining". Sustainability 11 3 (2019): 917-917. https://doi.org/10.3390%2Fsu11030917.
    10.3390/su11030917
  40. Jose Ramon Saura; Ana Reyes-Menendez; Pedro Palos-Sanchez. "Mapping multispectral Digital Images using a Cloud Computing software: applications from UAV images". Heliyon 5 2 (2019): e01277-e01277. https://doi.org/10.1016%2Fj.heliyon.2019.e01277.
    10.1016/j.heliyon.2019.e01277
  41. "The impact of e-WOM on Hotels Management Reputation: Exploring TripAdvisor Review Credibility with the ELM model". IEEE Access (2019): http://dx.doi.org/10.1109/access.2019.2919030.
    10.1109/access.2019.2919030
  42. Pedro R. Palos Sanchez; Jose Ramon Saura; Marisol B. Correia. "An Empirical Examination of Adoption of Mobile Applications in Spain and Portugal, based in UTAUT". International Journal of Mobile Communications 17 1 (2019): 1-1. https://doi.org/10.1504%2Fijmc.2019.10015531.
    10.1504/ijmc.2019.10015531
  43. Palos-Sanchez, P.; Reyes-Menendez, A.; Saura, J.R.. "Models of adoption of information technology and cloud computing in organizations,Modelos de Adopción de Tecnologías de la Información y Cloud Computing en las Organizaciones". Informacion Tecnologica 30 3 (2019): 3-12. http://www.scopus.com/inward/record.url?eid=2-s2.0-85068670134&partnerID=MN8TOARS.
    10.4067/S0718-07642019000300003
  44. Jose Ramon Saura; Beatriz Rodriguez Herraez; Ana Reyes-Menendez. "Comparing a traditional approach for financial Brand Communication Analysis with a Big Data Analytics technique". IEEE Access (2019): 1-1. https://doi.org/10.1109%2Faccess.2019.2905301.
    10.1109/access.2019.2905301
  45. Ana Reyes-Menendez; José Ramón Saura; Cesar Alvarez-Alonso. "Understanding #WorldEnvironmentDay User Opinions in Twitter: A Topic-Based Sentiment Analysis Approach". International Journal of Environmental Research and Public Health (2018): http://www.mdpi.com/1660-4601/15/11/2537.
    10.3390/ijerph15112537
  46. Ana Reyes-Menendez; José Ramón Saura; Pedro R. Palos-Sanchez; José Álvarez-García. "Understanding User Behavioral Intention to Adopt a Search Engine that Promotes Sustainable Water Management". Symmetry (2018): http://www.mdpi.com/2073-8994/10/11/584.
    10.3390/sym10110584
  47. Pedro Palos-Sanchez; Felix Martin-Velicia; Jose Ramon Saura. "Complexity in the Acceptance of Sustainable Search Engines on the Internet: An Analysis of Unobserved Heterogeneity with FIMIX-PLS". Complexity 2018 (2018): 1-19. https://doi.org/10.1155%2F2018%2F6561417.
    10.1155/2018/6561417
  48. "What Doesn’t Get Measured Does Exist: Improving the Accuracy of Computer-Aided Text Analysis". Journal of Management 44 7 (2018): 2909-2933. http://dx.doi.org/10.1177/0149206316657594.
    10.1177/0149206316657594
  49. José Ramón Saura; Ana Reyes-Menendez; Cesar Alvarez-Alonso. "Do Online Comments Affect Environmental Management? Identifying Factors Related to Environmental Management and Sustainability of Hotels". Sustainability (2018): http://www.mdpi.com/2071-1050/10/9/3016.
    10.3390/su10093016
  50. "Attitudes Expressed in Online Comments about Environmental Factors in the Tourism Sector: An Exploratory Study". International Journal of Environmental Research and Public Health (2018): http://www.mdpi.com/1660-4601/15/3/553.
    10.3390/ijerph15030553
  51. "The Effect of Internet Searches on Afforestation: The Case of a Green Search Engine". Forests (2018): http://www.mdpi.com/1999-4907/9/2/51.
    10.3390/f9020051
  52. Palos-Sanchez, P.R.; Saura, J.R.; Debasa, F.. "The Influence of Social Networks on the Development of Recruitment Actions that Favor User Interface Design and Conversions in Mobile Applications Powered by Linked Data". Mobile Information Systems 2018 (2018): http://www.scopus.com/inward/record.url?eid=2-s2.0-85043508202&partnerID=MN8TOARS.
    10.1155/2018/5047017
  53. Saura, J.R.; Reyes-Menendez, A.; Palos-Sanchez, P.. "A feeling analysis in Twitter with machine learning: Capturing sentiment from #BlackFriday offers,Un análisis de sentimiento en Twitter con machine learning: Identificando el sentimiento sobre las ofertas de #BlackFriday". Espacios 39 42 (2018): http://www.scopus.com/inward/record.url?eid=2-s2.0-85055057928&partnerID=MN8TOARS.
  54. Ana Reyes-Menendez; Pedro R. Palos-Sanchez; Jose Ramon Saura; Felix Martin-Velicia. "Understanding the Influence of Wireless Communications and Wi-Fi Access on Customer Loyalty: A Behavioral Model System". Wireless Communications and Mobile Computing 2018 (2018): 1-16. https://doi.org/10.1155%2F2018%2F3487398.
    10.1155/2018/3487398
  55. "Understanding the Digital Marketing Environment with KPIs and Web Analytics". Future Internet 9 (4) 76 (2017): http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcAuth=ORCID&SrcApp=OrcidOrg&DestLinkType=FullRecord&DestApp=WOS_CPL&KeyUT=WOS:000419780100023&KeyUID=WOS:000419780100023.
    10.3390/fi9040076
  56. Jose Ramon Saura; Pedro Palos-Sanchez; Ana Reyes-Menendez. "“Marketing a través de aplicaciones móviles de turismo (m-tourism). Un estudio exploratorio”". International Journal of World of Tourism 4 8 (2017): 46-56. https://doi.org/10.12795%2Fijwt.2017.i08.04.
    10.12795/ijwt.2017.i08.04
  57. Rodríguez Herráez, B.; Pérez Bustamante, D.; Saura Lacárcel, J.R.. "Information classification on social networks. Content analysis of e-commerce companies on Twitter,Clasificación de información en redes sociales. Análisis de contenido en Twitter de empresas de comercio electrónico". Espacios 38 52 (2017): http://www.scopus.com/inward/record.url?eid=2-s2.0-85033665972&partnerID=MN8TOARS.
Capítulo de livro
  1. "A Teaching Guide for the Use of Artificial Intelligence Tools at Universities". In From Educator Skills to Practice Examples, 309-321. {IGI, 2022.
    10.4018/978-1-7998-9609-8.ch017
  2. "How to Use Artificial Intelligence in Education?". In Current Insights and Prospects for Government Initiatives, 339-352. {IGI, 2022.
    10.4018/978-1-7998-9609-8.ch019
  3. "Activism in the Digital Age". In Social Movements Analysis Using User-Generated Content in Social Media, 99-122. {IGI, 2021.
    10.4018/978-1-7998-8003-5.ch006
  4. "Adapting Digital Strategies to a New Era". In A Delphi-Based Analysis in the Fashion Industry, 192-209. {IGI, 2021.
    10.4018/978-1-7998-8003-5.ch011
  5. "The Digital Tourism Business". In A Systematic Review of Essential Digital Marketing Strategies and Trends. 2020.
    10.4018/978-1-5225-9783-4.ch001
  6. "Technology-Based Tourism Businesses: Extracting Actionable Knowledge and Insights from Social Networks". 2020.
    10.1007/978-3-030-26245-7_4
Livro
  1. Handbook of Research on Artificial Intelligence in Government Practices and Processes. {IGI. 2022.
    10.4018/978-1-7998-9609-8
  2. Advanced Digital Marketing Strategies in a Data-Driven Era. {IGI. 2021.
    10.4018/978-1-7998-8003-5

Outros

Outra produção
  1. Innovation and Creativity in the Mobile Applications Industry: A Case Study of Mobile Health Applications (e-Health Apps). 2018. Pedro Palos-Sánchez; José R. Saura; José Álvarez-García. https://doi.org/10.1007%2F978-3-319-99590-8_7.
    10.1007/978-3-319-99590-8_7
  2. University Incubators May Be Socially Valuable, but How Effective Are They? A Case Study on Business Incubators at Universities. 2016. Dag Bennett; Diana Pérez-Bustamante Yábar; José Ramón Saura. https://doi.org/10.1007%2F978-3-319-47949-1_11.
    10.1007/978-3-319-47949-1_11