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Identificação

Identificação pessoal

Nome completo
Helena Maria Baptista Alves

Nomes de citação

  • Alves, Helena

Identificadores de autor

Ciência ID
131D-D12D-F642
ORCID iD
0000-0001-5192-2310

Idiomas

Idioma Conversação Leitura Escrita Compreensão Peer-review
Francês Utilizador elementar (A1) Utilizador independente (B1) Utilizador elementar (A1) Utilizador elementar (A1)
Inglês Utilizador independente (B1) Utilizador independente (B1) Utilizador independente (B1) Utilizador independente (B1)
Espanhol; Castelhano Utilizador proficiente (C1) Utilizador proficiente (C1) Utilizador proficiente (C1) Utilizador proficiente (C1)
Formação
Grau Classificação
2013
Concluído
 Management (Título de Agregado)
Especialização em Marketing
Universidade da Beira Interior, Portugal
"A Marketing Approach to student satisfaction in portuguese public universities: index, antecedents and consequences" (TESE/DISSERTAÇÃO)
 Approved unanimously
2003
Concluído
 Gestão (Doutoramento)
Especialização em Marketing
Universidade da Beira Interior, Portugal
 Aprovado
1999
Concluído
 Gestão (Mestrado)
Especialização em Não Aplicável
Universidade da Beira Interior, Portugal
1994
Concluído
 Gestão (Licenciatura)
Especialização em Não Aplicável
Universidade da Beira Interior, Portugal
Percurso profissional

Docência no Ensino Superior

Categoria Profissional
Instituição de acolhimento 		Empregador
1994/10/10 - Atual Professor Catedrático (Docente Universitário) Universidade da Beira Interior, Portugal

Cargos e Funções

Categoria Profissional
Instituição de acolhimento 		Empregador
2021/08/06 - Atual Vice-Reitor Universidade da Beira Interior, Portugal
Universidade da Beira Interior, Portugal
2017/12 - 2021/11 Presidente do Conselho Científico Universidade da Beira Interior, Portugal
Faculdade das Ciências Sociais e Humanas, Portugal
2017/12 - 2021/11 Presidente do Conselho Pedagógico Universidade da Beira Interior, Portugal
Faculdade das Ciências Sociais e Humanas, Portugal
2017 - 2021 Diretor ou presidente da unidade orgânica Universidade da Beira Interior, Portugal
2013/11 - 2017/11 Vice-Presidente da Unidade Orgânica Universidade da Beira Interior, Portugal
Projetos

Projeto

Designação Financiadores
2021 - 2024 START-CIRCULAR - Integrated entrepreneurship management model for circular economy
KA220-HED-F713220D
Investigador
Universidade da Beira Interior, Portugal
Em curso
2021/01/01 - 2023/12/31 ENTER_EdTech: Entering the EdTech Entrepreneurship World
21584-EPP-1-2020-1-EL-EPPKA2-KA
Investigador responsável
Universidade da Beira Interior Núcleo de Estudos em Ciências Empresariais, Portugal
 Erasmus Plus
Em curso
2021 - 2023 RE-START – Reinforcing the circular economy model for START-ups
KA220-HED-B194E314
Investigador
Universidade da Beira Interior, Portugal
Em curso
2021 - 2023 Projeto de Capacitação da Região Centro para a Medicina Personalizada/de Precisão, de base genómica
CENTRO-08-5864-FSE-000039
Investigador
Universidade da Beira Interior, Portugal
Em curso
2020/10/01 - 2022/12/31 ENTRANCE - Enhancing the ENTRepreneurial mindset of non-business Academics in Europe
022 KA203-63074741
Investigador
Universidade da Beira Interior Núcleo de Estudos em Ciências Empresariais, Portugal
 Erasmus Plus
Em curso
2018/10/01 - 2022/07/30 U- Value - The impact of Higher Education Institutions on the regions Quality of Life
RPTDC/EGE-OGE/29926/2017
Investigador responsável
Universidade da Beira Interior Núcleo de Estudos em Ciências Empresariais, Portugal
 Fundação para a Ciência e a Tecnologia
Em curso
2018/07/01 - 2022/06/30 TWINE – Co-creating sustainable Tourism & WINe Experiences in rural areas
02/SAICT/2017
Investigador
Universidade da Beira Interior Núcleo de Estudos em Ciências Empresariais, Portugal
Em curso
2019/01/01 - 2021/12/31 SPRING - Succession Planning and Regeneration In Family Businesses for New Growth through an innovative training programme
601117-EPP-1-2018-1-IT-EPPKA2-KA
Investigador
Universidade da Beira Interior Núcleo de Estudos em Ciências Empresariais, Portugal
 Erasmus Plus
Em curso
2019/01/01 - 2021/12/31 BIO-ALL – BIOHEALTH Gear Box Alliance
600936-EPP-1-2018-1-PT-EPPKA2-KA
Investigador
Universidade da Beira Interior Núcleo de Estudos em Ciências Empresariais, Portugal
 Erasmus Plus
Em curso
2016/09/01 - 2018/08/31 ARTISAN - AspiRing enTrepreneurIaI families to perpetuate cultural buSiness Across geNerations
2016-1-CY01-KA204-017335
Investigador responsável
Universidade da Beira Interior Núcleo de Estudos em Ciências Empresariais, Portugal
 Erasmus Plus
Concluído
Produções

Publicações

Artigo em conferência
  1. Maria de Lourdes Machado-Taylor; João Capucho; Helena Alves; Luís Marques; Marta Alves; Eugénia Pedro. "SATISFACTION WITH HEIS: A CASE STUDY FOR PORTUGUESE CITIZENS". 2022.
    10.21125/inted.2022.0359
  2. Eugénia Pedro; Helena Alves; João Leitão; Marta Alves; Maria de Lourdes Machado-Taylor; Luísa Cerdeira; Belmiro Cabrito; et al. "LINKING HIGHER EDUCATION INSTITUTIONS TO REGIONAL QUALITY OF LIFE". 2020.
    10.21125/iceri.2020.2054
  3. Lopes, Lusa; Alves, Helena; Brito, Carlos. "Lost customers: determinants and process of relationship dissolution". 2011.
  4. Raposo, Mário Lino Barata; Alves, Helena Maria Baptista; Duarte, Paulo Alexandre Oliveira. "A study of higher education choice factors: The case of University of Beira Interior". 2007.
  5. Raposo, Mário Lino Barata. "O marketing das universidades: uma análise ao processo de escolha de uma universidade pelos alunos". 2001.
Artigo em revista
  1. Eugénia Pedro; Helena Alves; João Leitão. "Sustainable development practices in public higher education: A new conceptual framework for nurturing student satisfaction and reinforcing attractiveness to international students". Sustainable Development (2023): https://doi.org/10.1002/sd.2798.
    10.1002/sd.2798
  2. Eugénia de Matos Pedro; João Leitão; Helena Alves. "Can Higher Education Institutions’ Stakeholders Drive Regional Sustainable Development? Yes, They Can?!". IEEE Transactions on Engineering Management (2023): https://doi.org/10.1109/TEM.2021.3103285.
    10.1109/TEM.2021.3103285
  3. Raysa Geaquinto Rocha; Arminda do Paço; Helena Alves; Pedro Dinis Gaspar. "The Portuguese Circular Entrepreneurial Ecosystem: Experts Advice on How to Overcome the Challenges". Sustainability (2023): https://doi.org/10.3390/su15054642.
    10.3390/su15054642
  4. Mainardes, Emerson Wagner; Coutinho, Ananda Raquel Silva; Alves, Helena Maria Batista. "The influence of the ethics of E-retailers on online customer experience and customer satisfaction". Journal of Retailing and Consumer Services 70 (2023): 103171. http://dx.doi.org/10.1016/j.jretconser.2022.103171.
    10.1016/j.jretconser.2022.103171
  5. Negin Zarandi; Ana Maria Soares; Helena Alves. "Student roles and behaviors in higher education co-creation – a systematic literature review". International Journal of Educational Management (2022): https://doi.org/10.1108/IJEM-08-2021-0317.
    10.1108/IJEM-08-2021-0317
  6. Nuno Baptista; Helena Alves; Nelson Matos. "Scoping Challenges and Opportunities Presented by COVID-19 for the Development of Sustainable Short Food Supply Chains". Sustainability (2022): https://doi.org/10.3390/su142114475.
    10.3390/su142114475
  7. Maria de Fátima Cruz; Helena Alves; Ricardo Gouveia Rodrigues. "A service-dominant logic of co-creation in higher education: emerging topics and conceptualizations". Journal of Marketing for Higher Education (2022): https://doi.org/10.1080/08841241.2022.2134957.
    10.1080/08841241.2022.2134957
  8. Carvalho, Pedro; Alves, Helena. "Customer value co-creation in the hospitality and tourism industry: a systematic literature review". International Journal of Contemporary Hospitality Management 35 1 (2022): 250-273. http://dx.doi.org/10.1108/ijchm-12-2021-1528.
    10.1108/ijchm-12-2021-1528
  9. Pedro, Eugénia de Matos; Leitão, João; Alves, Helena. "Do socially responsible higher education institutions contribute to sustainable regional growth and innovation?". International Journal of Sustainability in Higher Education 23 8 (2022): 232-254. http://dx.doi.org/10.1108/ijshe-09-2021-0400.
    10.1108/ijshe-09-2021-0400
  10. Nave, Edgar; Ferreira, João J.; Fernandes, Cristina I.; Paço, Arminda do; Alves, Helena; Raposo, Mário; Edgar Nave; et al. "A review of succession strategies in family business: content analysis and future research directions". Journal of Management & Organization (2022): 1-25. http://dx.doi.org/10.1017/jmo.2022.31.
    10.1017/jmo.2022.31
  11. Purificación Alcaide-Pulido; Belén Gutiérrez-Villar; Mariano Carbonero-Ruz; Helena Alves. "Four key variables for determining the image of higher education institutions: a cross-national analysis based on undergraduate students". Journal of Marketing for Higher Education (2022): 1-19. https://doi.org/10.1080/08841241.2022.2056671.
    10.1080/08841241.2022.2056671
  12. Helena Alves; Marta P. Alves; Arminda Paço. "Antecedents of the Sharing Economy in a Pandemic Scenario: Prosocial Attitudes, Past Behaviour and Transformation Expectations". Cuadernos de Gestión (2022): https://doi.org/10.5295/cdg.211615ha.
    10.5295/cdg.211615ha
  13. Alba Carvalho; Helena Alves; João Leitão. "What research tells us about leadership styles, digital transformation and performance in state higher education?". International Journal of Educational Management ahead-of-p ahead-of-p (2022): https://doi.org/10.1108/IJEM-11-2020-0514.
    10.1108/IJEM-11-2020-0514
  14. Miraj Ahmed Bhuiyan; Tiziana Crovella; Annarita Paiano; Helena Alves. "A Review of Research on Tourism Industry, Economic Crisis and Mitigation Process of the Loss: Analysis on Pre, During and Post Pandemic Situation". Sustainability 13 18 (2021): 10314-10314. https://doi.org/10.3390/su131810314.
    10.3390/su131810314
  15. Clement Nangpiire; Joaquim Silva; Helena Alves. "Customer engagement and value co-creation/destruction: the internal fostering and hindering factors and actors in the tourist/hotel experience". Journal of Research in Interactive Marketing (2021): https://doi.org/10.1108/JRIM-05-2020-0104.
    10.1108/JRIM-05-2020-0104
  16. Ana Luísa Rodrigues; Luísa Cerdeira; Maria de Lourdes Machado-Taylor; Helena Alves. "Technological Skills in Higher Education—Different Needs and Different Uses". Education Sciences (2021): https://doi.org/10.3390/educsci11070326.
    10.3390/educsci11070326
  17. Helena Maria Baptista Alves; José Ramos Pires Manso; Zélia Maria da Silva Serrasqueiro Teixeira; Cristina Maria Santos Estevão; Ana Cláudia Pinto Nave. "Tourism-based regional development: boosting and inhibiting factors". Anatolia (2021): https://doi.org/10.1080/13032917.2021.1924211.
    10.1080/13032917.2021.1924211
  18. N. Baptista; José Carlos Pinho; Helena Alves. "Examining social capital and online social support links: a study in online health communities facing treatment uncertainty". International Review on Public and Nonprofit Marketing (2021): https://doi.org/10.1007/s12208-020-00263-2.
    10.1007/s12208-020-00263-2
  19. José Manuel Hernández-Mogollón; Helena Alves; Ana María Campón-Cerro; Elide Di-Clemente. "Integrating transactional and relationship marketing: a new approach to understanding destination loyalty". International Review on Public and Nonprofit Marketing 18 1 (2021): 3-26. https://doi.org/10.1007/s12208-020-00258-z.
    10.1007/s12208-020-00258-z
  20. Eugénia de Matos Pedro; João Leitão; Helena Alves. "HEI Efficiency and Quality of Life: Seeding the Pro-Sustainability Efficiency". Sustainability 13 2 (2021): 514-514. https://doi.org/10.3390/su13020514.
    10.3390/su13020514
  21. Eugénia de Matos Pedro; Helena Alves; João Leitão. "In search of intangible connections: intellectual capital, performance and quality of life in higher education institutions". Higher Education (2020): https://doi.org/10.1007/s10734-020-00653-9.
    10.1007/s10734-020-00653-9
  22. Nuno Baptista; Helena Alves; José Carlos Pinho. "Uncovering the Use of the Social Support Concept in Social Marketing Interventions for Health". Journal of Nonprofit & Public Sector Marketing (2020): https://doi.org/10.1080/10495142.2020.1760999.
    10.1080/10495142.2020.1760999
  23. Eugenia de Matos Pedro; Helena Alves; João Leitão. "Assessing the Citations of Articles on Intellectual Capital". International Journal of Knowledge Management 16 2 (2020): 30-51. https://doi.org/10.4018/IJKM.2020040103.
    10.4018/IJKM.2020040103
  24. E. Pedro; J. Leitão; H. Alves. "Unveiling the relationship between quality of academic life and regional development". European Journal of Higher Education (2019): 1-24. https://doi.org/10.1080/21568235.2019.1694423.
    10.1080/21568235.2019.1694423
  25. Paço, A.D.; Shiel, C.; Alves, H.. "A new model for testing green consumer behaviour". Journal of Cleaner Production 207 (2019): 998-1006. http://www.scopus.com/inward/record.url?eid=2-s2.0-85056195065&partnerID=MN8TOARS.
    10.1016/j.jclepro.2018.10.105
  26. Pereira, C.A.B.; Alves, H.M.B.; Ferreira, J.J.M.. "Measurement of Customer’s Tacit Knowledge in Small Rural Lodgings". Journal of the Knowledge Economy 9 4 (2018): 1104-1122. http://www.scopus.com/inward/record.url?eid=2-s2.0-85056571041&partnerID=MN8TOARS.
    10.1007/s13132-016-0399-z
  27. Pedro, E.; Leitão, J.; Alves, H.. "Back to the future of intellectual capital research: a systematic literature review". Management Decision 56 11 (2018): 2502-2583. http://www.scopus.com/inward/record.url?eid=2-s2.0-85049150087&partnerID=MN8TOARS.
    10.1108/MD-08-2017-0807
  28. Sardo, F.; Serrasqueiro, Z.; Alves, H.. "On the relationship between intellectual capital and financial performance: A panel data analysis on SME hotels". International Journal of Hospitality Management 75 (2018): 67-74. http://www.scopus.com/inward/record.url?eid=2-s2.0-85044134641&partnerID=MN8TOARS.
    10.1016/j.ijhm.2018.03.001
  29. Rosa, S.; Rebelo, P.; Silva, C.M.; Alves, H.; Carvalho, P.G.. "Optimal control of the customer dynamics based on marketing policy". Applied Mathematics and Computation 330 (2018): 42-55. http://www.scopus.com/inward/record.url?eid=2-s2.0-85042849778&partnerID=MN8TOARS.
    10.1016/j.amc.2018.02.027
  30. Pedro, E.; Leitão, J.; Alves, H.. "Intellectual capital and performance: Taxonomy of components and multi-dimensional analysis axes". Journal of Intellectual Capital 19 2 (2018): 407-452. http://www.scopus.com/inward/record.url?eid=2-s2.0-85044270427&partnerID=MN8TOARS.
    10.1108/JIC-11-2016-0118
  31. Pedro, E.M.; Alves, H.; Leitão, J.. "Does the quality of academic life mediate the satisfaction, loyalty and recommendation of HEI students?". International Journal of Educational Management 32 5 (2018): 881-900. http://www.scopus.com/inward/record.url?eid=2-s2.0-85047798646&partnerID=MN8TOARS.
    10.1108/IJEM-04-2017-0086
  32. Campón-Cerro, A.M.; Hernández-Mogollón, J.M.; Alves, H.. "Sustainable improvement of competitiveness in rural tourism destinations: The quest for tourist loyalty in Spain". Journal of Destination Marketing and Management 6 3 (2017): 252-266. http://www.scopus.com/inward/record.url?eid=2-s2.0-84969579606&partnerID=MN8TOARS.
    10.1016/j.jdmm.2016.04.005
  33. Ferreira, J.J.; Fernandes, C.I.; Peres-Ortiz, M.; Alves, H.. "Conceptualizing social entrepreneurship: perspectives from the literature". International Review on Public and Nonprofit Marketing 14 1 (2017): 73-93. http://www.scopus.com/inward/record.url?eid=2-s2.0-84979599729&partnerID=MN8TOARS.
    10.1007/s12208-016-0165-8
  34. Alcaide-Pulido, Purificación; Alves, Helena; Gutiérrez-Villar, Belén. "Development of a model to analyze HEI image: a case based on a private and a public university". Journal of Marketing for Higher Education 27 2 (2017): 162-187. http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcAuth=ORCID&SrcApp=OrcidOrg&DestLinkType=FullRecord&DestApp=WOS_CPL&KeyUT=WOS:000424430000002&KeyUID=WOS:000424430000002.
    10.1080/08841241.2017.1388330
  35. Rita Silvestre Godinho, J.; Maria Batista Alves, H.. "Behavioural factors in young people's fruit consumption". International Journal of Consumer Studies 41 1 (2017): 104-119. http://www.scopus.com/inward/record.url?eid=2-s2.0-85006067113&partnerID=MN8TOARS.
    10.1111/ijcs.12319
  36. Alves, H.; Wagner Mainardes, E.. "Self-efficacy, trust, and perceived benefits in the co-creation of value by consumers". International Journal of Retail and Distribution Management 45 11 (2017): 1159-1180. http://www.scopus.com/inward/record.url?eid=2-s2.0-85033589785&partnerID=MN8TOARS.
    10.1108/IJRDM-05-2016-0071
  37. Emerson Wagner Mainardes; Helena Alves; Mario Raposo. "Portuguese state university performance according to students: an efficiency analysis". Revista Brasileira de Política e Administração da Educação - Periódico científico editado pela ANPAE 32 2 (2016): 421-421. https://doi.org/10.21573%2Fvol32n22016.64633.
    10.21573/vol32n22016.64633
  38. Alves, H.; Fernandes, C.; Raposo, M.. "Social Media Marketing: A Literature Review and Implications". Psychology and Marketing 33 12 (2016): 1029-1038. http://www.scopus.com/inward/record.url?eid=2-s2.0-84995684646&partnerID=MN8TOARS.
    10.1002/mar.20936
  39. Alves, H.; Fernandes, C.; Raposo, M.. "Value co-creation: Concept and contexts of application and study". Journal of Business Research 69 5 (2016): 1626-1633. http://www.scopus.com/inward/record.url?eid=2-s2.0-84959167082&partnerID=MN8TOARS.
    10.1016/j.jbusres.2015.10.029
  40. Álvarez Vaz, R.; Freira, D.; Vernazza, E.; Alves, H.. "Can students’ satisfaction indexes be applied the same way in different countries?". International Review on Public and Nonprofit Marketing 13 2 (2016): 101-118. http://www.scopus.com/inward/record.url?eid=2-s2.0-84965079517&partnerID=MN8TOARS.
    10.1007/s12208-016-0155-x
  41. Silva, C.M.; Rosa, S.; Alves, H.; Carvalho, P.G.. "A mathematical model for the customer dynamics based on marketing policy". Applied Mathematics and Computation 273 (2016): 42-53. http://www.scopus.com/inward/record.url?eid=2-s2.0-84945162256&partnerID=MN8TOARS.
    10.1016/j.amc.2015.09.050
  42. Pedro, E.; Leitão, J.; Alves, H.. "Does the Quality of Academic Life Matter for Students’ Performance, Loyalty and University Recommendation?". Applied Research in Quality of Life 11 1 (2016): 293-316. http://www.scopus.com/inward/record.url?eid=2-s2.0-84956894827&partnerID=MN8TOARS.
    10.1007/s11482-014-9367-6
  43. Pereira, C.A.B.; Alves, H.M.B.; Ferreira, J.J.M.. "Impact of tacit knowledge on customer loyalty". Service Industries Journal 36 15-16 (2016): 827-845. http://www.scopus.com/inward/record.url?eid=2-s2.0-85009281016&partnerID=MN8TOARS.
    10.1080/02642069.2016.1272596
  44. Ferreira, J.J.M.; Fernandes, C.I.; Alves, H.; Raposo, M.L.. "Drivers of innovation strategies: Testing the Tidd and Bessant (2009) model". Journal of Business Research 68 7 (2015): 1395-1403. http://www.scopus.com/inward/record.url?eid=2-s2.0-84927964518&partnerID=MN8TOARS.
    10.1016/j.jbusres.2015.01.021
  45. Alves, H.; Do Paço, A.; Roberto, C.. "Influence of internal marketing on organizational commitment - Evidence from care institutions for the elderly". Trziste 27 2 (2015): 237-250. http://www.scopus.com/inward/record.url?eid=2-s2.0-85017162911&partnerID=MN8TOARS.
  46. Mainardes, E.; Alves, H.; Raposo, M.. "Using expectations and satisfaction to measure the frontiers of efficiency in public universities". Tertiary Education and Management 20 4 (2014): 339-353. http://www.scopus.com/inward/record.url?eid=2-s2.0-84922203551&partnerID=MN8TOARS.
    10.1080/13583883.2014.978358
  47. do Paço, A.; Alves, H.; Shiel, C.; Filho, W.L.. "An analysis of the measurement of the construct "buying behaviour" in green marketing". Journal of Integrative Environmental Sciences 11 1 (2014): 55-69. http://www.scopus.com/inward/record.url?eid=2-s2.0-84898909361&partnerID=MN8TOARS.
    10.1080/1943815X.2014.894082
  48. Mainardes, E.W.; Raposo, M.; Alves, H.. "Universities Need a Market Orientation to Attract Non-Traditional Stakeholders as New Financing Sources". Public Organization Review 14 2 (2014): 159-171. http://www.scopus.com/inward/record.url?eid=2-s2.0-84901489005&partnerID=MN8TOARS.
    10.1007/s11115-012-0211-x
  49. Lobo, A.; Duarte, P.; Carvalho, A.; Rodrigues, V.; Monteiro, M.J.; Alves, H.. "The Association of Equity, Accessibility, and Price With Primary Healthcare User's Satisfaction". Western Journal of Nursing Research 36 2 (2014): 191-208. http://www.scopus.com/inward/record.url?eid=2-s2.0-84891593167&partnerID=MN8TOARS.
    10.1177/0193945913497830
  50. Azêdo, D.; Alves, H.. "Internal Marketing Practices in Health Care and Their Influence on Nurse Motivation: Public Versus Nonpublic Management Models". Home Health Care Management and Practice 26 2 (2014): 92-100. http://www.scopus.com/inward/record.url?eid=2-s2.0-84898841598&partnerID=MN8TOARS.
    10.1177/1084822313508647
  51. Azêdo, D.F.; Alves, M.H.. "Erratum: Internal marketing practices in organizations health and its influence on employee motivation (Revista Portuguesa de Saude Publica (2013) 31:2 (181-92)),Erratum: Práticas de marketing interno nas organizações de saúde e a sua influência na motivação dos colaboradores (Revista Portuguesa de Saude Publica (2013) 31:2 (181-92))". Revista Portuguesa de Saude Publica 32 1 (2014): 118-118. http://www.scopus.com/inward/record.url?eid=2-s2.0-84901006374&partnerID=MN8TOARS.
    10.1016/j.rpsp.2014.04.002
  52. Alves, Helena. "Práticas de marketing interno nas organizações de saúde e a sua influência na motivação dos colaboradores". (2013):
    10.1016/j.rpsp.2013.05.003
  53. Hernández-Mogollón, J.-M.; Campón-Cerro, A.-M.; Alves, H.. "Authenticity in environmental high-quality destinations: A relevant factor for green tourism demand". Environmental Engineering and Management Journal 12 10 (2013): 1961-1970. http://www.scopus.com/inward/record.url?eid=2-s2.0-84900312303&partnerID=MN8TOARS.
  54. Mainardes, E.; Alves, H.; Raposo, M.. "Identifying stakeholders in a Portuguese university: A case study,La identificación de los stakeholders en una universidad Portuguesa". Revista de Educacion 362 (2013): 429-457. http://www.scopus.com/inward/record.url?eid=2-s2.0-84923673219&partnerID=MN8TOARS.
    10.4438/1988-592X-RE-2012-362-167
  55. Mainardes, E.; Alves, H.; Raposo, M.. "Portuguese Public University Student Satisfaction: A stakeholder theory-based approach". Tertiary Education and Management 19 4 (2013): 353-372. http://www.scopus.com/inward/record.url?eid=2-s2.0-84885129273&partnerID=MN8TOARS.
    10.1080/13583883.2013.841984
  56. Lanero, A.; Luis Vázquez, J.; Purificación García, M.; Alves, H.M.. "The perception of sustainability in the university: Implications for undergraduates' attitudes towards responsible consumption". International Journal of Sustainability Education 8 1 (2013): 131-141. http://www.scopus.com/inward/record.url?eid=2-s2.0-84890049194&partnerID=MN8TOARS.
  57. Do Paço, A.; Alves, H.; Shiel, C.; Filho, W.L.. "Development of a green consumer behaviour model". International Journal of Consumer Studies 37 4 (2013): 414-421. http://www.scopus.com/inward/record.url?eid=2-s2.0-84879492406&partnerID=MN8TOARS.
    10.1111/ijcs.12009
  58. Alves, H.. "Co-creation and innovation in public services". Service Industries Journal 33 7-8 (2013): 671-682. http://www.scopus.com/inward/record.url?eid=2-s2.0-84877800686&partnerID=MN8TOARS.
    10.1080/02642069.2013.740468
  59. Wymer, W.; Alves, H.M.B.. "Scale development research in nonprofit management & marketing: A content analysis and recommendation for best practices". International Review on Public and Nonprofit Marketing 10 1 (2013): 65-86. http://www.scopus.com/inward/record.url?eid=2-s2.0-84875469461&partnerID=MN8TOARS.
    10.1007/s12208-012-0093-1
  60. do Paço, A.; Alves, H.; Shiel, C.; Filho, W.L.. "A multi-country level analysis of the environmental attitudes and behaviours among young consumers". Journal of Environmental Planning and Management 56 10 (2013): 1532-1548. http://www.scopus.com/inward/record.url?eid=2-s2.0-84887111288&partnerID=MN8TOARS.
    10.1080/09640568.2012.733310
  61. Wymer, W.; Alves, H.M.B.; Wymer, Walter; Alves, Helena Maria Baptista. "A review of scale development practices in nonprofit management and marketing". Economics and Sociology 5 2 (2012): 143-151. http://www.scopus.com/inward/record.url?eid=2-s2.0-84871442581&partnerID=MN8TOARS.
    10.14254/2071-789x.2012/5-2/11
  62. Azêdo, D.; Alves, H.; Wymer, W.. "Internal marketing in portuguese health care". Public Policy and Administration 11 4 (2012): 641-658. http://www.scopus.com/inward/record.url?eid=2-s2.0-84874598259&partnerID=MN8TOARS.
  63. Alves, Helena. "O desempenho das universidades públicas portuguesas segundo seus alunos: análise de eficiência por meio do Data Envelopment Analysis". (2012):
    10.5007/1983-4535.2012v5n1p184
  64. Mainardes, E.W.; Alves, H.; Raposo, M.; de Domingues, M.J.C.S.. "Marketing in higher education: A comparative analysis of the Brazil and Portuguese cases". International Review on Public and Nonprofit Marketing 9 1 (2012): 43-63. http://www.scopus.com/inward/record.url?eid=2-s2.0-84859106312&partnerID=MN8TOARS.
    10.1007/s12208-011-0077-6
  65. Mainardes, E.W.; Raposo, M.; Alves, H.. "Journal Editor Perceptions of Universities: Some empirical evidence". Tertiary Education and Management 18 1 (2012): 79-92. http://www.scopus.com/inward/record.url?eid=2-s2.0-84857301715&partnerID=MN8TOARS.
    10.1080/13583883.2011.628686
  66. Duarte, P.O.; Raposo, M.B.; Alves, H.B.. "Using a Satisfaction Index to Compare Students' Satisfaction During and After Higher Education Service Consumption". Tertiary Education and Management 18 1 (2012): 17-40. http://www.scopus.com/inward/record.url?eid=2-s2.0-84857245353&partnerID=MN8TOARS.
    10.1080/13583883.2011.609564
  67. Pereira, C.A.B.; Ferreira, J.J.M.; Alves, H.M.B.. "Tacit Knowledge as Competitive Advantage in Relationship Marketing: A Literature Review and Theoretical Implications". Journal of Relationship Marketing 11 3 (2012): 172-197. http://www.scopus.com/inward/record.url?eid=2-s2.0-84866686361&partnerID=MN8TOARS.
    10.1080/15332667.2012.705249
  68. Mainardes, E.W.; Raposo, M.; Alves, H.. "Public university students' expectations: An empirical study based on the Stakeholders Theory". Transylvanian Review of Administrative Sciences 35 (2012): 173-196. http://www.scopus.com/inward/record.url?eid=2-s2.0-84857255478&partnerID=MN8TOARS.
  69. Vázquez, J.L.; Lanero, A.; Alves, H.M.; Gutiérrez, P.; Purificación García, M.. "An analysis of the reasons attributed by Spanish undergraduates to CSR in organizations and its implications for consumer behavior". Ekonomska Istrazivanja SPEC. ISS. (2012): 69-82. http://www.scopus.com/inward/record.url?eid=2-s2.0-84878210856&partnerID=MN8TOARS.
  70. Mainardes, E.W.; Alves, H.; Raposo, M.. "A model for stakeholder classification and stakeholder relationships". Management Decision 50 10 (2012): 1861-1879. http://www.scopus.com/inward/record.url?eid=2-s2.0-84869034391&partnerID=MN8TOARS.
    10.1108/00251741211279648
  71. do Paço, A.; Alves, H.; Nunes, C.; Alves, Helena. "Ecotourism from both hotels and tourists' perspective". Economics and Sociology 5 2 (2012): 132-142. http://www.scopus.com/inward/record.url?eid=2-s2.0-84871426510&partnerID=MN8TOARS.
    10.14254/2071-789x.2012/5-2/10
  72. Alves, Helena. "CATEGORIZAÇÃO POR IMPORTÂNCIA DOS STAKEHOLDERS DAS UNIVERSIDADES
    DOI:10.5585/riae.v9i3.1681". (2011):
    10.5585/riae.v9i3.1681
  73. Alves, H.. "The measurement of perceived value in higher education: A unidimensional approach". Service Industries Journal 31 12 (2011): 1943-1960. http://www.scopus.com/inward/record.url?eid=2-s2.0-84858257216&partnerID=MN8TOARS.
    10.1080/02642069.2011.550042
  74. Mainardes, E.W.; Alves, H.; Raposo, M.. "Stakeholder theory: Issues to resolve". Management Decision 49 2 (2011): 226-252. http://www.scopus.com/inward/record.url?eid=2-s2.0-79952345273&partnerID=MN8TOARS.
    10.1108/00251741111109133
  75. Mainardes, E.W.; Alves, H.; Raposo, M.. "The process of change in university management: From the "Ivory tower" to entrepreneurialism". Transylvanian Review of Administrative Sciences 33 (2011): 124-149. http://www.scopus.com/inward/record.url?eid=2-s2.0-79960419052&partnerID=MN8TOARS.
  76. Alves, H.. "The who, where, and when of social marketing". Journal of Nonprofit and Public Sector Marketing 22 4 (2010): 288-311. http://www.scopus.com/inward/record.url?eid=2-s2.0-78649578349&partnerID=MN8TOARS.
    10.1080/10495141003656595
  77. Alves, H.; Raposo, M.. "The influence of university image on student behaviour". International Journal of Educational Management 24 1 (2010): 73-85. http://www.scopus.com/inward/record.url?eid=2-s2.0-74349091231&partnerID=MN8TOARS.
    10.1108/09513541011013060
  78. Emerson Wagner Mainardes; Mário Raposo; Helena Alves. "A Systematization of the Literature on Organizations with Dispersed Powers: The Need for New Management Models". Journal of Management Research 3 1 (2010): https://doi.org/10.5296%2Fjmr.v3i1.522.
    10.5296/jmr.v3i1.522
  79. Alves, Helena; Mainardes, Emerson Wagner; Raposo, Mário; Alves, H.; Mainardes, E.W.; Raposo, M.. "A relationship approach to higher education institution stakeholder management". Tertiary Education and Management 16 3 (2010): 159-181. http://www.scopus.com/inward/record.url?eid=2-s2.0-77955972466&partnerID=MN8TOARS.
    10.1080/13583883.2010.497314
  80. Alves, Helena; Mainardes, Emerson Wagner. "A Phenomenographic Analysis of the Social Marketing Concept". Real effectiveness of anti-drug campaigns. An exploratory analysis in the young (2010): 87-87.
  81. Vital, Fernanda; Alves, Helena. "The importance of welcoming new health care employees and its impact on work motivation and satisfaction". Asia Pacific Journal of Business and Management 1 1 (2010): 15-28.
  82. Mainardes, Emerson Wagner; Alves, Helena; Raposo, Mario. "An Exploratory Research on the Stakeholders of a University". Journal of Management and Strategy 1 1 (2010): http://dx.doi.org/10.5430/jms.v1n1p76.
    10.5430/jms.v1n1p76
  83. Alves, Helena. "Impacts of small tourism events on rural places". (2010):
    10.1108/17538331011030257
  84. Duarte, P.O.; Alves, H.B.; Raposo, M.B.. "Understanding university image: A structural equation model approach". International Review on Public and Nonprofit Marketing 7 1 (2010): 21-36. http://www.scopus.com/inward/record.url?eid=2-s2.0-77951975225&partnerID=MN8TOARS.
    10.1007/s12208-009-0042-9
  85. Raposo, M.L.; Alves, H.M.; Duarte, P.A.. "Dimensions of service quality and satisfaction in healthcare: A patient's satisfaction index". Service Business 3 1 (2009): 85-100. http://www.scopus.com/inward/record.url?eid=2-s2.0-67349163201&partnerID=MN8TOARS.
    10.1007/s11628-008-0055-1
  86. Alves, H.; Raposo, M.. "The measurement of the construct satisfaction in higher education". Service Industries Journal 29 2 (2009): 203-218. http://www.scopus.com/inward/record.url?eid=2-s2.0-59849084144&partnerID=MN8TOARS.
    10.1080/02642060802294995
  87. Alves, Helena Maria. "Public services marketing: casebook". International Review on Public and Nonprofit Marketing 6 1 (2009): 93-94. http://dx.doi.org/10.1007/s12208-009-0029-6.
    10.1007/s12208-009-0029-6
  88. Alves, H.; Raposo, M.. "Student satisfaction index in Portuguese public higher education". Service Industries Journal 27 6 (2007): 795-808. http://www.scopus.com/inward/record.url?eid=2-s2.0-34548434777&partnerID=MN8TOARS.
    10.1080/02642060701453288
  89. Alves, H.; Raposo, M.. "Conceptual model of student satisfaction in higher education". Total Quality Management and Business Excellence 18 5 (2007): 571-588. http://www.scopus.com/inward/record.url?eid=2-s2.0-34547230317&partnerID=MN8TOARS.
    10.1080/14783360601074315
  90. Raposo, Mário; Alves, Helena. "A model of university choice: an exploratory approach". (2007):
  91. Raposo, Mario; Alves, Helena. "Marketing higher education: students’ service expectations". Hew (2005):
  92. Alves, Helena; Alves, Helena; Raposo, Mário. "La medición de la satisfacción en la enseóanza universitaria: El ejemplo de la universidade da beirainterior". International Review on Public and Nonprofit Marketing 1 1 (2004): 73-88.
    10.1007/bf02896618
  93. Alves, Helena. "As Dimensoes Qualidades No Servico Educacão: A Percepcão Dos Alunos da Univerdadade da Beira Interior". Revista Portuguesa de Gestão 15 4 (2000): 78-89.
  94. ALVES, Helena MB; RAPOSO, Mário. "O marketing nas universidades: um estudo exploratório sobre a satisfacão dos alunos como clientes no ensino superior". Revista Portuguesa de Marketing, ano 3 (1999): 67-80.
Capítulo de livro
  1. Carla Pereira; Helena Alves; João J. Ferreira. "Impact of Tacit Knowledge on Tourist Loyalty". In Some Evidence From Rural Tourism, 303-328. {IGI, 2021.
    10.4018/978-1-7998-4318-4.ch015
  2. Ramos, A.; Alves, H.; Leitaõ, J.. "Corporate social responsibility and cause-related marketing in school sports events: Assessing consumption decisions of external stakeholders". 2016.
    10.1108/S2043-052320160000010013
  3. Vital, F.; Alves, H.. "The relationship between internal marketing, motivation and satisfaction at work". 2014.
  4. Pedro, E.; Alves, H.; Leitão, J.. "Evaluating students' quality of academic life using data in a structural model approach". 2014.
    10.1007/978-94-6209-794-0_7
  5. Campón, A.M.; Alves, H.; Hernández, J.M.; Alves, Helena. "Loyalty measurement in tourism: A theoretical reflection". 2013.
  6. Mainardes, E.; Raposo, M.; Alves, H.. "The present and the future of higher education: A view from Portugal". 2011.
Livro
  1. João Leitão; Helena Alves; Norris Krueger; Jacob Park. Entrepreneurial, Innovative and Sustainable Ecosystems. Springer International Publishing. 2018.
    10.1007/978-3-319-71014-3
  2. João Leitão; Helena Alves. Entrepreneurial and Innovative Practices in Public Institutions. Springer International Publishing. 2016.
    10.1007/978-3-319-32091-5
  3. Alves, Helena. Best Practices in Marketing and their Impact on Quality of Life. Springer-Verlag. 2013.
    10.1007/978-94-007-5878-0

Outros

Outra produção
  1. Uma abordagem de marketing à satisfacão do aluno no ensino universitário público: ndice, antecedentes e consequencias. 2003. Alves, Helena Maria Baptista.
  2. O marketing das instituicões de ensino superior: o caso da Universidade da Beira Interior. 1999. 202f. 1999. Alves, Helena MB.
Atividades

Orientação

Título / Tema
Papel desempenhado 		Curso (Tipo)
Instituição / Organização
2020 - 2020 Value Cocreation Activities Role In Patients’ Well-being in Online Healthcare Communities
Coorientador
 Economia (Doutoramento)
Universidade do Minho, Portugal
2020 - 2020 Modelos de Negócio em Farmácia Comunitária
Orientador
 Gestão de Unidades de Saúde (Mestrado)
Universidade da Beira Interior, Portugal
2020 - 2020 A rede de relacionamentos entre os stakeholders ligados a projetos de turismo no concelho do Fundão
Orientador
 Marketing (Mestrado)
Universidade da Beira Interior, Portugal
2020 - 2020 O impacto da orientação dominante de serviço das instituições de ensino superior (IES) no engajamento do aluno no processo de ensino aprendizagem e no comportamento de cocriação de valor do serviço, e o papel mediador da qualidade do relacionamento
Orientador
 Gestão (Doutoramento)
Universidade da Beira Interior, Portugal
2020 - 2020 Desempenho das mídias sociais na comunicação e promoção de destinos turísticos em períodos de crises
Orientador
 Gestão (Doutoramento)
Universidade da Beira Interior, Portugal
2019 - 2019 Modelos de co-criação e inovação em contexto de serviços públicos
Orientador
 Gestão (Doutoramento)
Universidade da Beira Interior, Portugal
2018 - 2018 The impact of social capital dimensions on resource exchange and value co-creation: The case of online communities
Coorientador
 Marketing e Estratégia (Doutoramento)
Universidade do Minho, Portugal
2018 - 2018 Public sector Innovation: Acase Study of the Nigerian National Petroleum Cooperation (NNPC)
Coorientador
 Marketing e Estratégia (Doutoramento)
Universidade do Minho, Portugal
2018 - 2018 Social marketing in contexts of uncertainty: an analysis of social capital and health social support in online health communities facing treatment uncertainty
Orientador
 Marketing e Estratégia (Doutoramento)
Universidade da Beira Interior, Portugal
2017 - 2017 Service experience co-creation: the individual and collective resource integration experience in the hospital industry-Ghana
Coorientador
 Marketing e Estratégia (Doutoramento)
Universidade do Minho, Portugal
2016 - 2016 Becoming by doing: how do consumers engage into co-creation behaviors by shaping their identities as tribe members?
Orientador
 Gestão (Doutoramento)
Universidade da Beira Interior, Portugal
2016 - 2016 A INFLUÊNCIA DO MARKETING INTERNO NA SATISFAÇÃO E COMPROMETIMENTO ORGANIZACIONAL O caso da Unidade Local de Saúde da Guarda, E.P.E. – Hospital Sousa Martins
Orientador
 Gestão de Unidades de Saúde (Mestrado)
Universidade da Beira Interior, Portugal
2016 - 2016 FATORES INFLUENCIADORES DA SATISFAÇÃO PROFISSIONAL DOS FISIOTERAPEUTAS EM PORTUGAL
Orientador
 Gestão de Unidades de Saúde (Mestrado)
Universidade da Beira Interior, Portugal
2015 - 2015 Experiência turística de cocriação: a integração de recursos pelos consumidores em eventos turísticos
Orientador
 Gestão (Doutoramento)
Universidade da Beira Interior, Portugal
2015 - 2015 Marketing e Obesidade Infantil: A influência da cor das frutas e vegetais no regime alimentar das crianças em idade pré-escolar
Orientador
 Gestão de Unidades de Saúde (Mestrado)
Universidade da Beira Interior, Portugal
2015 - 2015 Turismo Médico Conceção de Modelo de Negócio pela Tela de Canvas
Orientador
 Gestão de Unidades de Saúde (Mestrado)
Universidade da Beira Interior, Portugal
2015 - 2015 Marketing de serviços nas bibliotecas públicas portuguesas O serviço de Web site da biblioteca 2.0
Orientador
 Marketing (Mestrado)
Universidade da Beira Interior, Portugal
2015 - 2015 Hábitos de Automedicação e Compra dos Medicamentos Não Sujeitos a Receita Médica em Portugal Experiência Profissionalizante na vertente de Farmácia Comunitária, e Investigação
Orientador
 Ciências Farmacêuticas (Mestrado)
Universidade da Beira Interior, Portugal
2015 - 2015 Eficiência do modelo de excelência nas instituições de ensino superior
Orientador
 Gestão (Doutoramento)
Universidade da Beira Interior, Portugal
2014 - 2014 Ensaios sobre capital intelectual das instituições do Ensino Superior: taxinomia, mensuração e impactos
Orientador
 Gestão (Doutoramento)
Universidade da Beira Interior, Portugal
2014 - 2014 Responsabilidade Social Corporativa e Marketing de Causas: Uma aplicação a iniciativas de Desporto Escolar em Portugal
Orientador
 Marketing (Mestrado)
Universidade da Beira Interior, Portugal
2014 - 2014 A experiência em eventos: motivações, dimensões de consumo, emoções, satisfação e lealdade turística
Orientador
 Gestão (Mestrado)
Universidade da Beira Interior, Portugal
2014 - 2014 Fatores comportamentais determinantes no consumo de fruta nos adolescentes e Características das campanhas publicitárias para um possível aumento de consumo
Orientador
 Gestão de Unidades de Saúde (Mestrado)
Universidade da Beira Interior, Portugal
2012 - 2012 Cocriação de valor num serviço de saúde: integração de recursos, resultados e efeitos moderadores
Orientador
 Marketing e Estratégia (Doutoramento)
Universidade do Minho, Portugal
2009 - 2009 A Gestão dos Reacionamentos com os Stakeholders Como Estratégia em Instituições de Ensino Superior
Orientador
 Gestão (Doutoramento)
Universidade da Beira Interior, Portugal
2005 - 2005 Desenvolvimento de um Modelo de Marketing Relacional para Empresas de Turismo Rural da Beira Interior
Coorientador
 Gestão (Doutoramento)
Universidade da Beira Interior, Portugal
Distinções

Prémio

2019 Highly Commended paper in the 2019 Emerald Literati Awards

Outra distinção

2017 Highly commented paper award pelo artigo entitulado "Is Dissolution the Solution? A Customer Relationship Reactivation Model"
2015 Best paper award
2014 Best paper award
2010 Best paper award
Academy of Marketing, Reino Unido
2009 Best paper award
Academy of Marketing, Reino Unido