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Identificação

Identificação pessoal

Nome completo
Helena Maria Baptista Alves

Nomes de citação

  • Alves, Helena

Identificadores de autor

Ciência ID
131D-D12D-F642
ORCID iD
0000-0001-5192-2310

Idiomas

Idioma Conversação Leitura Escrita Compreensão Peer-review
Francês Utilizador elementar (A1) Utilizador independente (B1) Utilizador elementar (A1) Utilizador elementar (A1)
Inglês Utilizador independente (B1) Utilizador independente (B1) Utilizador independente (B1) Utilizador independente (B1)
Espanhol; Castelhano Utilizador proficiente (C1) Utilizador proficiente (C1) Utilizador proficiente (C1) Utilizador proficiente (C1)
Formação
Grau Classificação
2013
Concluído
 Management (Título de Agregado)
Especialização em Marketing
Universidade da Beira Interior, Portugal
 Approved unanimously
2003
Concluído
 Gestão (Management) (Doutoramento)
Especialização em Marketing
Universidade da Beira Interior, Portugal
"A Marketing Approach to student satisfaction in Portuguese public universities: index, antecedents and consequences" (TESE/DISSERTAÇÃO)
 Aprovado
1999
Concluído
 Gestão (Management) (Mestrado)
Especialização em Não Aplicável
Universidade da Beira Interior, Portugal
"O marketing das instituições de ensino superior: o caso da Universidade da Beira interior (The marketing of Higher Education Institutions: The case of University of Beira Interior)" (TESE/DISSERTAÇÃO)
1994
Concluído
 Gestão (Management) (Licenciatura)
Especialização em Não Aplicável
Universidade da Beira Interior, Portugal
Percurso profissional

Docência no Ensino Superior

Categoria Profissional
Instituição de acolhimento 		Empregador
2022/05/10 - Atual Professor Catedrático (Docente Universitário) Universidade da Beira Interior, Portugal
2016 - 2022/05 Professor Associado (Docente Universitário) Universidade da Beira Interior, Portugal
2003 - 2016 Professor Auxiliar (Docente Universitário) Universidade da Beira Interior, Portugal
1994/10/10 - 2003 Assistente (Docente Universitário) Universidade da Beira Interior, Portugal

Cargos e Funções

Categoria Profissional
Instituição de acolhimento 		Empregador
2021/08/06 - Atual Vice-Reitor Universidade da Beira Interior, Portugal
Universidade da Beira Interior, Portugal
2017/12 - 2021/11 Presidente do Conselho Científico Universidade da Beira Interior, Portugal
Faculdade das Ciências Sociais e Humanas, Portugal
2017/12 - 2021/11 Presidente do Conselho Pedagógico Universidade da Beira Interior, Portugal
Faculdade das Ciências Sociais e Humanas, Portugal
2017 - 2021 Diretor ou presidente da unidade orgânica Universidade da Beira Interior, Portugal
2013/11 - 2017/11 Vice-Presidente da Unidade Orgânica Universidade da Beira Interior, Portugal
Projetos

Projeto

Designação Financiadores
2021 - 2024 START-CIRCULAR - Integrated entrepreneurship management model for circular economy
KA220-HED-F713220D
Investigador
Universidade da Beira Interior, Portugal
Em curso
2021/01/01 - 2023/12/31 ENTER_EdTech: Entering the EdTech Entrepreneurship World
21584-EPP-1-2020-1-EL-EPPKA2-KA
Investigador responsável
Universidade da Beira Interior Núcleo de Estudos em Ciências Empresariais, Portugal
 Erasmus Plus
Concluído
2021 - 2023 RE-START – Reinforcing the circular economy model for START-ups
KA220-HED-B194E314
Investigador
Universidade da Beira Interior, Portugal
Concluído
2021 - 2023 Central Region Training Project for genomic-based Personalized/Precision Medicine,
CENTRO-08-5864-FSE-000039
Investigador
Universidade da Beira Interior, Portugal
Em curso
2020/10/01 - 2022/12/31 ENTRANCE - Enhancing the ENTRepreneurial mindset of non-business Academics in Europe
022 KA203-63074741
Investigador
Universidade da Beira Interior Núcleo de Estudos em Ciências Empresariais, Portugal
 Erasmus Plus
Em curso
2018/10/01 - 2022/07/30 U- Value - The impact of Higher Education Institutions on the regions Quality of Life
RPTDC/EGE-OGE/29926/2017
RPTDC/EGE-OGE/29926/2017
Investigador responsável
Universidade da Beira Interior Núcleo de Estudos em Ciências Empresariais, Portugal
 Fundação para a Ciência e a Tecnologia
Em curso
2018/07/01 - 2022/06/30 TWINE – Co-creating sustainable Tourism & WINe Experiences in rural areas
02/SAICT/2017
Investigador
Universidade da Beira Interior Núcleo de Estudos em Ciências Empresariais, Portugal
Em curso
2019/01/01 - 2021/12/31 SPRING - Succession Planning and Regeneration In Family Businesses for New Growth through an innovative training programme
601117-EPP-1-2018-1-IT-EPPKA2-KA
Investigador
Universidade da Beira Interior Núcleo de Estudos em Ciências Empresariais, Portugal
 Erasmus Plus
Em curso
2019/01/01 - 2021/12/31 BIO-ALL – BIOHEALTH Gear Box Alliance
600936-EPP-1-2018-1-PT-EPPKA2-KA
Investigador
Universidade da Beira Interior Núcleo de Estudos em Ciências Empresariais, Portugal
 Erasmus Plus
Em curso
2019/01/01 - 2019/12/31 Núcleo de Estudos em Ciências Empresariais (NECE)
UID/GES/04630/2019
Universidade da Beira Interior, Portugal
 Fundação para a Ciência e a Tecnologia
Concluído
2016/09/01 - 2018/08/31 ARTISAN - AspiRing enTrepreneurIaI families to perpetuate cultural buSiness Across geNerations
2016-1-CY01-KA204-017335
Investigador responsável
Universidade da Beira Interior Núcleo de Estudos em Ciências Empresariais, Portugal
 Erasmus Plus
Concluído
Produções

Publicações

Artigo em conferência
  1. Maria de Lourdes Machado-Taylor; João Capucho; Helena Alves; Luís Marques; Marta Alves; Eugénia Pedro. "SATISFACTION WITH HEIS: A CASE STUDY FOR PORTUGUESE CITIZENS". 2022.
    10.21125/inted.2022.0359
  2. Suchek, Nathalia; Fontes, Carla; Rodrigues, Ricardo Gouveia; Duarte, Paulo Alexandre de Oliveira; Paço, Arminda; Alves, Helena. "Adoção de Energia Renovável a Nível Residencial: Uma Revisão Sistemática da Literatura (Adoption of Renewable Energy at the Residential Level: A Systematic Literature Review)". Trabalho apresentado em XXXI Jornadas Hispano-Lusas de Gestión Científica (XXXI Spanish-Portuguese Scientific Management Conference), Toledo, 2022.
  3. Rodrigues, Ana Luísa; Cerdeira, Luísa; Machado-Taylor, Maria; Alves, Helena. "The importance of developing students' technological skills in higher education for their future quality of life". 2021.
    10.21125/inted.2021.0807
  4. Eugénia Pedro; Helena Alves; João Leitão; Marta Alves; Maria de Lourdes Machado-Taylor; Luísa Cerdeira; Belmiro Cabrito; et al. "LINKING HIGHER EDUCATION INSTITUTIONS TO REGIONAL QUALITY OF LIFE". 2020.
    10.21125/iceri.2020.2054
  5. Pedro, Eugénia de Matos; Leitao, Joao; Alves, Helena. "Desenvolvimento Sustentável e Transformação Regional: As Instituições de Ensino Superior como Agentes de Mudança (Sustainable Development and Regional Transformation: Higher Education Institutions as Agents of Change)". Trabalho apresentado em 27th APDR Congress Sustainable Management of the See for Sustainable Regional Development, Angra do Heroísmo, Açores, 2020.
    Publicado
  6. Estevão, Cristina; Alves, Helena; Serrasqueiro, Zélia; Pires Manso, António; Nave, Ana. "Turismo e Produtos Endógenos ¿ Factores Determinantes da Região das BSE". Trabalho apresentado em XXIV Jornadas Hispano Lusas Gestión Cientifica, Osuna, 2019.
  7. Pedro, Eugénia de Matos; Alves, Helena; Leitao, Correia Carlos Joao. "As Instituições de Ensino Superior e a Qualidade de Vida Regional: Uma Proposta de Indicadores de Impacto (Higher Education Institutions and Regional Quality of Life: A Proposal for Impact Indicators)". Trabalho apresentado em 26th APDR Congress Evidence-based territorial policymaking: Formulation, implementation and evaluation of policy, 2019.
    Publicado
  8. Jesus, Cátia; Alves, Helena. "The customer experience in Óbidos Vila Natal event.". Trabalho apresentado em 16th IAPNM Congress - International Congress on Public and Nonprofit Marketing, Badajoz, 2017.
  9. Pedro, Eugénia de Matos; Leitão, João; Alves, Helena. "Quality of Academic Life and Regional Growth". Trabalho apresentado em 24th APDR Congress Intellectual Capital and Regional Development: New landscapes and challenges for space planning., Covilhã, 2017.
    Publicado
  10. Jesus, Cátia; Alves, Helena. "A experiência em eventos: motivações, dimensões de consumo, emoções, satisfação e lealdade (The event experience: motivations, consumption dimensions, emotions, satisfaction and loyalty)". Trabalho apresentado em ICIEMC 2015 ¿ International Conference on Innovation and Entrepreneurship in Marketing and Consumer Behaviour, Aveiro, 2015.
  11. Lopes, Lusa; Alves, Helena; Brito, Carlos. "Lost customers: determinants and process of relationship dissolution". 2011.
  12. Raposo, Mário Lino Barata; Alves, Helena Maria Baptista; Duarte, Paulo Alexandre Oliveira. "A study of higher education choice factors: The case of University of Beira Interior". 2007.
  13. Raposo, Mário Lino Barata. "O marketing das universidades: uma análise ao processo de escolha de uma universidade pelos alunos (University marketing: an analysis of the process of students choosing a university)". 2001.
Artigo em revista
  1. Alves, Marta; Alves, Helena; Pedro, Eugénia; Capucho, João. "Perceptions of higher education institutions impact on different dimensions of quality of life and residents overall life satisfaction". International Journal for Quality Research 19 1 (2024):
    No prelo
  2. Eugénia Pedro; Helena Alves; João Leitão. "Sustainable development practices in public higher education: A new conceptual framework for nurturing student satisfaction and reinforcing attractiveness to international students". Sustainable Development (2023): https://doi.org/10.1002/sd.2798.
    10.1002/sd.2798
  3. Eugénia de Matos Pedro; João Leitão; Helena Alves. "Can Higher Education Institutions’ Stakeholders Drive Regional Sustainable Development? Yes, They Can?!". IEEE Transactions on Engineering Management (2023): https://doi.org/10.1109/TEM.2021.3103285.
    10.1109/TEM.2021.3103285
  4. Cunha, Diana; Grilo, Catarina; Alves, Helena; Kastenholz, Elisabeth. "Tourist experiences in a wine region _ the case of the Portuguese Beira Interior". Journal of Tourism and Development 43 (2023): 13-26. https://proa.ua.pt/index.php/rtd/issue/view/1162.
    Publicado
  5. Raysa Geaquinto Rocha; Arminda do Paço; Helena Alves; Pedro Dinis Gaspar. "The Portuguese Circular Entrepreneurial Ecosystem: Experts Advice on How to Overcome the Challenges". Sustainability (2023): https://doi.org/10.3390/su15054642.
    10.3390/su15054642
  6. Mainardes, Emerson Wagner; Coutinho, Ananda Raquel Silva; Alves, Helena Maria Batista. "The influence of the ethics of E-retailers on online customer experience and customer satisfaction". Journal of Retailing and Consumer Services 70 (2023): 103171. http://dx.doi.org/10.1016/j.jretconser.2022.103171.
    10.1016/j.jretconser.2022.103171
  7. Negin Zarandi; Ana Maria Soares; Helena Alves. "Student roles and behaviors in higher education co-creation – a systematic literature review". International Journal of Educational Management (2022): https://doi.org/10.1108/IJEM-08-2021-0317.
    10.1108/IJEM-08-2021-0317
  8. Nuno Baptista; Helena Alves; Nelson Matos. "Scoping Challenges and Opportunities Presented by COVID-19 for the Development of Sustainable Short Food Supply Chains". Sustainability (2022): https://doi.org/10.3390/su142114475.
    10.3390/su142114475
  9. Maria de Fátima Cruz; Helena Alves; Ricardo Gouveia Rodrigues. "A service-dominant logic of co-creation in higher education: emerging topics and conceptualizations". Journal of Marketing for Higher Education (2022): https://doi.org/10.1080/08841241.2022.2134957.
    10.1080/08841241.2022.2134957
  10. Carvalho, Pedro; Alves, Helena. "Customer value co-creation in the hospitality and tourism industry: a systematic literature review". International Journal of Contemporary Hospitality Management 35 1 (2022): 250-273. http://dx.doi.org/10.1108/ijchm-12-2021-1528.
    10.1108/ijchm-12-2021-1528
  11. Pedro, Eugénia de Matos; Leitão, João; Alves, Helena. "Do socially responsible higher education institutions contribute to sustainable regional growth and innovation?". International Journal of Sustainability in Higher Education 23 8 (2022): 232-254. http://dx.doi.org/10.1108/ijshe-09-2021-0400.
    10.1108/ijshe-09-2021-0400
  12. Nave, Edgar; Ferreira, João J.; Fernandes, Cristina I.; Paço, Arminda do; Alves, Helena; Raposo, Mário; Edgar Nave; et al. "A review of succession strategies in family business: content analysis and future research directions". Journal of Management & Organization (2022): 1-25. http://dx.doi.org/10.1017/jmo.2022.31.
    10.1017/jmo.2022.31
  13. Purificación Alcaide-Pulido; Belén Gutiérrez-Villar; Mariano Carbonero-Ruz; Helena Alves. "Four key variables for determining the image of higher education institutions: a cross-national analysis based on undergraduate students". Journal of Marketing for Higher Education (2022): 1-19. https://doi.org/10.1080/08841241.2022.2056671.
    10.1080/08841241.2022.2056671
  14. Helena Alves; Marta P. Alves; Arminda Paço. "Antecedents of the Sharing Economy in a Pandemic Scenario: Prosocial Attitudes, Past Behaviour and Transformation Expectations". Cuadernos de Gestión (2022): https://doi.org/10.5295/cdg.211615ha.
    10.5295/cdg.211615ha
  15. Alba Carvalho; Helena Alves; João Leitão. "What research tells us about leadership styles, digital transformation and performance in state higher education?". International Journal of Educational Management ahead-of-p ahead-of-p (2022): https://doi.org/10.1108/IJEM-11-2020-0514.
    10.1108/IJEM-11-2020-0514
  16. Nave, Edgar; Duarte, Paulo; Rodrigues, Ricardo Gouveia; Paco, Arminda; Alves, Helena; Oliveira, Tiago. "Craft beer - a systematic literature review and research agenda". International Journal of Wine Business Research (2022): https://publons.com/wos-op/publon/39886665/.
    10.1108/IJWBR-05-2021-0029
  17. Miraj Ahmed Bhuiyan; Tiziana Crovella; Annarita Paiano; Helena Alves. "A Review of Research on Tourism Industry, Economic Crisis and Mitigation Process of the Loss: Analysis on Pre, During and Post Pandemic Situation". Sustainability 13 18 (2021): 10314-10314. https://doi.org/10.3390/su131810314.
    10.3390/su131810314
  18. Clement Nangpiire; Joaquim Silva; Helena Alves. "Customer engagement and value co-creation/destruction: the internal fostering and hindering factors and actors in the tourist/hotel experience". Journal of Research in Interactive Marketing (2021): https://doi.org/10.1108/JRIM-05-2020-0104.
    10.1108/JRIM-05-2020-0104
  19. Ana Luísa Rodrigues; Luísa Cerdeira; Maria de Lourdes Machado-Taylor; Helena Alves. "Technological Skills in Higher Education—Different Needs and Different Uses". Education Sciences (2021): https://doi.org/10.3390/educsci11070326.
    10.3390/educsci11070326
  20. Baptista, N.; Alves, Helena; Pinho, José. "The case for social support in social marketing". RAUSP Management Journal 56 3 (2021): 295-313. http://dx.doi.org/10.1108/rausp-08-2020-0193.
    Publicado • 10.1108/rausp-08-2020-0193
  21. Helena Maria Baptista Alves; José Ramos Pires Manso; Zélia Maria da Silva Serrasqueiro Teixeira; Cristina Maria Santos Estevão; Ana Cláudia Pinto Nave. "Tourism-based regional development: boosting and inhibiting factors". Anatolia (2021): https://doi.org/10.1080/13032917.2021.1924211.
    10.1080/13032917.2021.1924211
  22. N. Baptista; José Carlos Pinho; Helena Alves. "Examining social capital and online social support links: a study in online health communities facing treatment uncertainty". International Review on Public and Nonprofit Marketing (2021): https://doi.org/10.1007/s12208-020-00263-2.
    10.1007/s12208-020-00263-2
  23. José Manuel Hernández-Mogollón; Helena Alves; Ana María Campón-Cerro; Elide Di-Clemente. "Integrating transactional and relationship marketing: a new approach to understanding destination loyalty". International Review on Public and Nonprofit Marketing 18 1 (2021): 3-26. https://doi.org/10.1007/s12208-020-00258-z.
    10.1007/s12208-020-00258-z
  24. Eugénia de Matos Pedro; João Leitão; Helena Alves. "HEI Efficiency and Quality of Life: Seeding the Pro-Sustainability Efficiency". Sustainability 13 2 (2021): 514-514. https://doi.org/10.3390/su13020514.
    10.3390/su13020514
  25. Alves, Helena; Manso, José Pires; Serrasqueiro, Zélia; Estevão, Cristina; Nave, Ana. "Fatores Impulsionadores e Inibidores do Desenvolvimento Turístico Regional da NUTS III BSE: Uma Visão dos Atores Privados (Driving and Inhibiting Factors of NUTS III BSE Regional Tourism Development: A View from Private Actors)". (2021): https://doi.org/10.34624/rtd.v36i2.8255.
    https://doi.org/10.34624/rtd.v36i2.8255
  26. Eugénia de Matos Pedro; Helena Alves; João Leitão. "In search of intangible connections: intellectual capital, performance and quality of life in higher education institutions". Higher Education (2020): https://doi.org/10.1007/s10734-020-00653-9.
    10.1007/s10734-020-00653-9
  27. Nuno Baptista; Helena Alves; José Carlos Pinho. "Uncovering the Use of the Social Support Concept in Social Marketing Interventions for Health". Journal of Nonprofit & Public Sector Marketing (2020): https://doi.org/10.1080/10495142.2020.1760999.
    10.1080/10495142.2020.1760999
  28. Eugenia de Matos Pedro; Helena Alves; João Leitão. "Assessing the Citations of Articles on Intellectual Capital". International Journal of Knowledge Management 16 2 (2020): 30-51. https://doi.org/10.4018/IJKM.2020040103.
    10.4018/IJKM.2020040103
  29. Shiel, Chris; Paço, Arminda do; Alves, Helena. "Generativity, sustainable development and green consumer behaviour". Journal of Cleaner Production 245 (2020): 118865. http://dx.doi.org/10.1016/j.jclepro.2019.118865.
    10.1016/j.jclepro.2019.118865
  30. Pedro, EdM; Leitão, J; Alves, H; Pedro, Eugénia de Matos; Leitão, João; Alves, Helena. "Stakeholders¿ perceptions of sustainable development of higher education institutions: an intellectual capital approach". International Journal of Sustainability in Higher Education (2020): http://hdl.handle.net/10451/43959.
    10.1108/ijshe-01-2020-0030
  31. E. Pedro; J. Leitão; H. Alves. "Unveiling the relationship between quality of academic life and regional development". European Journal of Higher Education (2019): 1-24. https://doi.org/10.1080/21568235.2019.1694423.
    10.1080/21568235.2019.1694423
  32. Pedro, Eugénia de Matos; Leitão, João; Alves, Helena. "The Intellectual Capital of Higher Education Institutions: Operationalizing measurement through a strategic prospective lens". Journal of Intellectual Capital (2019):
    Publicado • 10.1108/JIC-07-2018-0117
  33. Paço, A.D.; Shiel, C.; Alves, H.. "A new model for testing green consumer behaviour". Journal of Cleaner Production 207 (2019): 998-1006. http://www.scopus.com/inward/record.url?eid=2-s2.0-85056195065&partnerID=MN8TOARS.
    10.1016/j.jclepro.2018.10.105
  34. Pereira, C.A.B.; Alves, H.M.B.; Ferreira, J.J.M.. "Measurement of Customer’s Tacit Knowledge in Small Rural Lodgings". Journal of the Knowledge Economy 9 4 (2018): 1104-1122. http://www.scopus.com/inward/record.url?eid=2-s2.0-85056571041&partnerID=MN8TOARS.
    10.1007/s13132-016-0399-z
  35. Pedro, E.; Leitão, J.; Alves, H.. "Back to the future of intellectual capital research: a systematic literature review". Management Decision 56 11 (2018): 2502-2583. http://www.scopus.com/inward/record.url?eid=2-s2.0-85049150087&partnerID=MN8TOARS.
    10.1108/MD-08-2017-0807
  36. Sardo, F.; Serrasqueiro, Z.; Alves, H.. "On the relationship between intellectual capital and financial performance: A panel data analysis on SME hotels". International Journal of Hospitality Management 75 (2018): 67-74. http://www.scopus.com/inward/record.url?eid=2-s2.0-85044134641&partnerID=MN8TOARS.
    10.1016/j.ijhm.2018.03.001
  37. Rosa, S.; Rebelo, P.; Silva, C.M.; Alves, H.; Carvalho, P.G.. "Optimal control of the customer dynamics based on marketing policy". Applied Mathematics and Computation 330 (2018): 42-55. http://www.scopus.com/inward/record.url?eid=2-s2.0-85042849778&partnerID=MN8TOARS.
    10.1016/j.amc.2018.02.027
  38. Pedro, E.; Leitão, J.; Alves, H.. "Intellectual capital and performance: Taxonomy of components and multi-dimensional analysis axes". Journal of Intellectual Capital 19 2 (2018): 407-452. http://www.scopus.com/inward/record.url?eid=2-s2.0-85044270427&partnerID=MN8TOARS.
    10.1108/JIC-11-2016-0118
  39. Pedro, E.M.; Alves, H.; Leitão, J.. "Does the quality of academic life mediate the satisfaction, loyalty and recommendation of HEI students?". International Journal of Educational Management 32 5 (2018): 881-900. http://www.scopus.com/inward/record.url?eid=2-s2.0-85047798646&partnerID=MN8TOARS.
    10.1108/IJEM-04-2017-0086
  40. Park, Jacob; Krueger, Norris; Alves, Helena; Leitao, Joao. "Entrepreneurial, Innovative and Sustainable Ecosystems Best Practices and Implications for Quality of Life Preface". Innovations in Social Marketing and Public Health Communication: Improving the Quality of Life for Individuals and Communities (2018): https://publons.com/publon/26788234/.
  41. Cardoso, Lucília; Estevão, Cristina; Fernandes, Cristina; Alves, Helena. "Film induced tourism: a systematic literature review". Tourism & Management Studies 13 3 (2017): 23-30. http://dx.doi.org/10.18089/tms.2017.13303.
    Publicado • 10.18089/tms.2017.13303
  42. Campón-Cerro, A.M.; Hernández-Mogollón, J.M.; Alves, H.. "Sustainable improvement of competitiveness in rural tourism destinations: The quest for tourist loyalty in Spain". Journal of Destination Marketing and Management 6 3 (2017): 252-266. http://www.scopus.com/inward/record.url?eid=2-s2.0-84969579606&partnerID=MN8TOARS.
    10.1016/j.jdmm.2016.04.005
  43. Ferreira, J.J.; Fernandes, C.I.; Peres-Ortiz, M.; Alves, H.. "Conceptualizing social entrepreneurship: perspectives from the literature". International Review on Public and Nonprofit Marketing 14 1 (2017): 73-93. http://www.scopus.com/inward/record.url?eid=2-s2.0-84979599729&partnerID=MN8TOARS.
    10.1007/s12208-016-0165-8
  44. Alcaide-Pulido, Purificación; Alves, Helena; Gutiérrez-Villar, Belén. "Development of a model to analyze HEI image: a case based on a private and a public university". Journal of Marketing for Higher Education 27 2 (2017): 162-187. http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcAuth=ORCID&SrcApp=OrcidOrg&DestLinkType=FullRecord&DestApp=WOS_CPL&KeyUT=WOS:000424430000002&KeyUID=WOS:000424430000002.
    10.1080/08841241.2017.1388330
  45. Rita Silvestre Godinho, J.; Maria Batista Alves, H.. "Behavioural factors in young people's fruit consumption". International Journal of Consumer Studies 41 1 (2017): 104-119. http://www.scopus.com/inward/record.url?eid=2-s2.0-85006067113&partnerID=MN8TOARS.
    10.1111/ijcs.12319
  46. Alves, H.; Wagner Mainardes, E.. "Self-efficacy, trust, and perceived benefits in the co-creation of value by consumers". International Journal of Retail and Distribution Management 45 11 (2017): 1159-1180. http://www.scopus.com/inward/record.url?eid=2-s2.0-85033589785&partnerID=MN8TOARS.
    10.1108/IJRDM-05-2016-0071
  47. Emerson Wagner Mainardes; Helena Alves; Mario Raposo. "Portuguese state university performance according to students: an efficiency analysis". Revista Brasileira de Política e Administração da Educação - Periódico científico editado pela ANPAE 32 2 (2016): 421-421. https://doi.org/10.21573%2Fvol32n22016.64633.
    10.21573/vol32n22016.64633
  48. Alves, H.; Fernandes, C.; Raposo, M.. "Social Media Marketing: A Literature Review and Implications". Psychology and Marketing 33 12 (2016): 1029-1038. http://www.scopus.com/inward/record.url?eid=2-s2.0-84995684646&partnerID=MN8TOARS.
    10.1002/mar.20936
  49. Alves, H.; Fernandes, C.; Raposo, M.. "Value co-creation: Concept and contexts of application and study". Journal of Business Research 69 5 (2016): 1626-1633. http://www.scopus.com/inward/record.url?eid=2-s2.0-84959167082&partnerID=MN8TOARS.
    10.1016/j.jbusres.2015.10.029
  50. Álvarez Vaz, R.; Freira, D.; Vernazza, E.; Alves, H.. "Can students’ satisfaction indexes be applied the same way in different countries?". International Review on Public and Nonprofit Marketing 13 2 (2016): 101-118. http://www.scopus.com/inward/record.url?eid=2-s2.0-84965079517&partnerID=MN8TOARS.
    10.1007/s12208-016-0155-x
  51. Silva, C.M.; Rosa, S.; Alves, H.; Carvalho, P.G.. "A mathematical model for the customer dynamics based on marketing policy". Applied Mathematics and Computation 273 (2016): 42-53. http://www.scopus.com/inward/record.url?eid=2-s2.0-84945162256&partnerID=MN8TOARS.
    10.1016/j.amc.2015.09.050
  52. Pedro, E.; Leitão, J.; Alves, H.. "Does the Quality of Academic Life Matter for Students’ Performance, Loyalty and University Recommendation?". Applied Research in Quality of Life 11 1 (2016): 293-316. http://www.scopus.com/inward/record.url?eid=2-s2.0-84956894827&partnerID=MN8TOARS.
    10.1007/s11482-014-9367-6
  53. Pereira, C.A.B.; Alves, H.M.B.; Ferreira, J.J.M.. "Impact of tacit knowledge on customer loyalty". Service Industries Journal 36 15-16 (2016): 827-845. http://www.scopus.com/inward/record.url?eid=2-s2.0-85009281016&partnerID=MN8TOARS.
    10.1080/02642069.2016.1272596
  54. Alves, Helena; Ferreira, Joao Jose; Fernandes, Cristina Isabel. "Customer's operant resources effects on co-creation activities". Journal of Innovation & Knowledge (2016): https://publons.com/publon/6929311/.
    10.1016/J.JIK.2016.03.001
  55. Alves, Helena; Leitao, Joao. "Entrepreneurial and Innovative Practices in Public Institutions A Quality of Life Approach Foreword". Innovations in Social Marketing and Public Health Communication: Improving the Quality of Life for Individuals and Communities (2016): https://publons.com/publon/26788235/.
  56. Mainardes, Emerson Wagner; Alves, Helena; Raposo, Mario. "THE EXPECTATIONS AND SATISFACTION LEVELS OF ACADEMIC JOURNALS EDITORS IN THEIR RELATIONSHIPS WITH UNIVERSITIES". Contextus - Revista Contemporânea de Economia e Gestão 13 1 (2015): http://dx.doi.org/10.19094/675.
    10.19094/675
  57. Ferreira, J.J.M.; Fernandes, C.I.; Alves, H.; Raposo, M.L.. "Drivers of innovation strategies: Testing the Tidd and Bessant (2009) model". Journal of Business Research 68 7 (2015): 1395-1403. http://www.scopus.com/inward/record.url?eid=2-s2.0-84927964518&partnerID=MN8TOARS.
    10.1016/j.jbusres.2015.01.021
  58. Alves, H.; Do Paço, A.; Roberto, C.. "Influence of internal marketing on organizational commitment - Evidence from care institutions for the elderly". Trziste 27 2 (2015): 237-250. http://www.scopus.com/inward/record.url?eid=2-s2.0-85017162911&partnerID=MN8TOARS.
  59. Jesus, Cátia; Alves, Helena. "Experiência em eventos turísticos: uma abordagem global à experiência de consumo (Experience in tourist events: a global approach to the consumer experience)". Revista Portuguesa de Marketing 18 35 (2015): 7-28.
    Publicado
  60. Mainardes, E.; Alves, H.; Raposo, M.. "Using expectations and satisfaction to measure the frontiers of efficiency in public universities". Tertiary Education and Management 20 4 (2014): 339-353. http://www.scopus.com/inward/record.url?eid=2-s2.0-84922203551&partnerID=MN8TOARS.
    10.1080/13583883.2014.978358
  61. do Paço, A.; Alves, H.; Shiel, C.; Filho, W.L.. "An analysis of the measurement of the construct "buying behaviour" in green marketing". Journal of Integrative Environmental Sciences 11 1 (2014): 55-69. http://www.scopus.com/inward/record.url?eid=2-s2.0-84898909361&partnerID=MN8TOARS.
    10.1080/1943815X.2014.894082
  62. Mainardes, E.W.; Raposo, M.; Alves, H.. "Universities Need a Market Orientation to Attract Non-Traditional Stakeholders as New Financing Sources". Public Organization Review 14 2 (2014): 159-171. http://www.scopus.com/inward/record.url?eid=2-s2.0-84901489005&partnerID=MN8TOARS.
    10.1007/s11115-012-0211-x
  63. Lobo, A.; Duarte, P.; Carvalho, A.; Rodrigues, V.; Monteiro, M.J.; Alves, H.. "The Association of Equity, Accessibility, and Price With Primary Healthcare User's Satisfaction". Western Journal of Nursing Research 36 2 (2014): 191-208. http://www.scopus.com/inward/record.url?eid=2-s2.0-84891593167&partnerID=MN8TOARS.
    10.1177/0193945913497830
  64. Azêdo, D.; Alves, H.. "Internal Marketing Practices in Health Care and Their Influence on Nurse Motivation: Public Versus Nonpublic Management Models". Home Health Care Management and Practice 26 2 (2014): 92-100. http://www.scopus.com/inward/record.url?eid=2-s2.0-84898841598&partnerID=MN8TOARS.
    10.1177/1084822313508647
  65. Azêdo, D.F.; Alves, M.H.. "Erratum: Internal marketing practices in organizations health and its influence on employee motivation (Revista Portuguesa de Saude Publica (2013) 31:2 (181-92)),Erratum: Práticas de marketing interno nas organizações de saúde e a sua influência na motivação dos colaboradores (Revista Portuguesa de Saude Publica (2013) 31:2 (181-92))". Revista Portuguesa de Saude Publica 32 1 (2014): 118-118. http://www.scopus.com/inward/record.url?eid=2-s2.0-84901006374&partnerID=MN8TOARS.
    10.1016/j.rpsp.2014.04.002
  66. Alves, Helena. "Práticas de marketing interno nas organizações de saúde e a sua influência na motivação dos colaboradores (Internal marketing practices in healthcare organizations and their influence on employee motivation)". (2013):
    10.1016/j.rpsp.2013.05.003
  67. Hernández-Mogollón, J.-M.; Campón-Cerro, A.-M.; Alves, H.. "Authenticity in environmental high-quality destinations: A relevant factor for green tourism demand". Environmental Engineering and Management Journal 12 10 (2013): 1961-1970. http://www.scopus.com/inward/record.url?eid=2-s2.0-84900312303&partnerID=MN8TOARS.
  68. Mainardes, E.; Alves, H.; Raposo, M.. "Identifying stakeholders in a Portuguese university: A case study,La identificación de los stakeholders en una universidad Portuguesa". Revista de Educacion 362 (2013): 429-457. http://www.scopus.com/inward/record.url?eid=2-s2.0-84923673219&partnerID=MN8TOARS.
    10.4438/1988-592X-RE-2012-362-167
  69. Mainardes, E.; Alves, H.; Raposo, M.. "Portuguese Public University Student Satisfaction: A stakeholder theory-based approach". Tertiary Education and Management 19 4 (2013): 353-372. http://www.scopus.com/inward/record.url?eid=2-s2.0-84885129273&partnerID=MN8TOARS.
    10.1080/13583883.2013.841984
  70. Lanero, A.; Luis Vázquez, J.; Purificación García, M.; Alves, H.M.. "The perception of sustainability in the university: Implications for undergraduates' attitudes towards responsible consumption". International Journal of Sustainability Education 8 1 (2013): 131-141. http://www.scopus.com/inward/record.url?eid=2-s2.0-84890049194&partnerID=MN8TOARS.
  71. Do Paço, A.; Alves, H.; Shiel, C.; Filho, W.L.. "Development of a green consumer behaviour model". International Journal of Consumer Studies 37 4 (2013): 414-421. http://www.scopus.com/inward/record.url?eid=2-s2.0-84879492406&partnerID=MN8TOARS.
    10.1111/ijcs.12009
  72. Alves, H.. "Co-creation and innovation in public services". Service Industries Journal 33 7-8 (2013): 671-682. http://www.scopus.com/inward/record.url?eid=2-s2.0-84877800686&partnerID=MN8TOARS.
    10.1080/02642069.2013.740468
  73. Wymer, W.; Alves, H.M.B.. "Scale development research in nonprofit management & marketing: A content analysis and recommendation for best practices". International Review on Public and Nonprofit Marketing 10 1 (2013): 65-86. http://www.scopus.com/inward/record.url?eid=2-s2.0-84875469461&partnerID=MN8TOARS.
    10.1007/s12208-012-0093-1
  74. do Paço, A.; Alves, H.; Shiel, C.; Filho, W.L.. "A multi-country level analysis of the environmental attitudes and behaviours among young consumers". Journal of Environmental Planning and Management 56 10 (2013): 1532-1548. http://www.scopus.com/inward/record.url?eid=2-s2.0-84887111288&partnerID=MN8TOARS.
    10.1080/09640568.2012.733310
  75. Wymer, W.; Alves, H.M.B.; Wymer, Walter; Alves, Helena Maria Baptista. "A review of scale development practices in nonprofit management and marketing". Economics and Sociology 5 2 (2012): 143-151. http://www.scopus.com/inward/record.url?eid=2-s2.0-84871442581&partnerID=MN8TOARS.
    10.14254/2071-789x.2012/5-2/11
  76. Azêdo, D.; Alves, H.; Wymer, W.. "Internal marketing in portuguese health care". Public Policy and Administration 11 4 (2012): 641-658. http://www.scopus.com/inward/record.url?eid=2-s2.0-84874598259&partnerID=MN8TOARS.
  77. Alves, Helena. "O desempenho das universidades públicas portuguesas segundo seus alunos: análise de eficiência por meio do Data Envelopment Analysis". (2012):
    10.5007/1983-4535.2012v5n1p184
  78. Mainardes, E.W.; Alves, H.; Raposo, M.; de Domingues, M.J.C.S.. "Marketing in higher education: A comparative analysis of the Brazil and Portuguese cases". International Review on Public and Nonprofit Marketing 9 1 (2012): 43-63. http://www.scopus.com/inward/record.url?eid=2-s2.0-84859106312&partnerID=MN8TOARS.
    10.1007/s12208-011-0077-6
  79. Mainardes, E.W.; Raposo, M.; Alves, H.. "Journal Editor Perceptions of Universities: Some empirical evidence". Tertiary Education and Management 18 1 (2012): 79-92. http://www.scopus.com/inward/record.url?eid=2-s2.0-84857301715&partnerID=MN8TOARS.
    10.1080/13583883.2011.628686
  80. Duarte, P.O.; Raposo, M.B.; Alves, H.B.. "Using a Satisfaction Index to Compare Students' Satisfaction During and After Higher Education Service Consumption". Tertiary Education and Management 18 1 (2012): 17-40. http://www.scopus.com/inward/record.url?eid=2-s2.0-84857245353&partnerID=MN8TOARS.
    10.1080/13583883.2011.609564
  81. Pereira, C.A.B.; Ferreira, J.J.M.; Alves, H.M.B.. "Tacit Knowledge as Competitive Advantage in Relationship Marketing: A Literature Review and Theoretical Implications". Journal of Relationship Marketing 11 3 (2012): 172-197. http://www.scopus.com/inward/record.url?eid=2-s2.0-84866686361&partnerID=MN8TOARS.
    10.1080/15332667.2012.705249
  82. Mainardes, E.W.; Raposo, M.; Alves, H.. "Public university students' expectations: An empirical study based on the Stakeholders Theory". Transylvanian Review of Administrative Sciences 35 (2012): 173-196. http://www.scopus.com/inward/record.url?eid=2-s2.0-84857255478&partnerID=MN8TOARS.
  83. Vázquez, J.L.; Lanero, A.; Alves, H.M.; Gutiérrez, P.; Purificación García, M.. "An analysis of the reasons attributed by Spanish undergraduates to CSR in organizations and its implications for consumer behavior". Ekonomska Istrazivanja SPEC. ISS. (2012): 69-82. http://www.scopus.com/inward/record.url?eid=2-s2.0-84878210856&partnerID=MN8TOARS.
  84. Mainardes, E.W.; Alves, H.; Raposo, M.. "A model for stakeholder classification and stakeholder relationships". Management Decision 50 10 (2012): 1861-1879. http://www.scopus.com/inward/record.url?eid=2-s2.0-84869034391&partnerID=MN8TOARS.
    10.1108/00251741211279648
  85. do Paço, A.; Alves, H.; Nunes, C.; Alves, Helena. "Ecotourism from both hotels and tourists' perspective". Economics and Sociology 5 2 (2012): 132-142. http://www.scopus.com/inward/record.url?eid=2-s2.0-84871426510&partnerID=MN8TOARS.
    10.14254/2071-789x.2012/5-2/10
  86. Alves, Helena. "CATEGORIZAÇÃO POR IMPORTÂNCIA DOS STAKEHOLDERS DAS UNIVERSIDADES (CATEGORIZATION BY IMPORTANCE OF UNIVERSITY STAKEHOLDERS)". (2011): DOI:10.5585/riae.v9i3.1681.
    10.5585/riae.v9i3.1681
  87. Alves, H.. "The measurement of perceived value in higher education: A unidimensional approach". Service Industries Journal 31 12 (2011): 1943-1960. http://www.scopus.com/inward/record.url?eid=2-s2.0-84858257216&partnerID=MN8TOARS.
    10.1080/02642069.2011.550042
  88. Mainardes, E.W.; Alves, H.; Raposo, M.. "Stakeholder theory: Issues to resolve". Management Decision 49 2 (2011): 226-252. http://www.scopus.com/inward/record.url?eid=2-s2.0-79952345273&partnerID=MN8TOARS.
    10.1108/00251741111109133
  89. Mainardes, E.W.; Alves, H.; Raposo, M.. "The process of change in university management: From the "Ivory tower" to entrepreneurialism". Transylvanian Review of Administrative Sciences 33 (2011): 124-149. http://www.scopus.com/inward/record.url?eid=2-s2.0-79960419052&partnerID=MN8TOARS.
  90. Alves, H.. "The who, where, and when of social marketing". Journal of Nonprofit and Public Sector Marketing 22 4 (2010): 288-311. http://www.scopus.com/inward/record.url?eid=2-s2.0-78649578349&partnerID=MN8TOARS.
    10.1080/10495141003656595
  91. Alves, H.; Raposo, M.. "The influence of university image on student behaviour". International Journal of Educational Management 24 1 (2010): 73-85. http://www.scopus.com/inward/record.url?eid=2-s2.0-74349091231&partnerID=MN8TOARS.
    10.1108/09513541011013060
  92. Emerson Wagner Mainardes; Mário Raposo; Helena Alves. "A Systematization of the Literature on Organizations with Dispersed Powers: The Need for New Management Models". Journal of Management Research 3 1 (2010): https://doi.org/10.5296%2Fjmr.v3i1.522.
    10.5296/jmr.v3i1.522
  93. Alves, Helena; Mainardes, Emerson Wagner; Raposo, Mário; Alves, H.; Mainardes, E.W.; Raposo, M.. "A relationship approach to higher education institution stakeholder management". Tertiary Education and Management 16 3 (2010): 159-181. http://www.scopus.com/inward/record.url?eid=2-s2.0-77955972466&partnerID=MN8TOARS.
    10.1080/13583883.2010.497314
  94. Alves, Helena; Mainardes, Emerson Wagner. "A Phenomenographic Analysis of the Social Marketing Concept". Real effectiveness of anti-drug campaigns. An exploratory analysis in the young (2010): 87-87.
  95. Vital, Fernanda; Alves, Helena. "The importance of welcoming new health care employees and its impact on work motivation and satisfaction". Asia Pacific Journal of Business and Management 1 1 (2010): 15-28.
  96. Mainardes, Emerson Wagner; Alves, Helena; Raposo, Mario. "An Exploratory Research on the Stakeholders of a University". Journal of Management and Strategy 1 1 (2010): http://dx.doi.org/10.5430/jms.v1n1p76.
    10.5430/jms.v1n1p76
  97. Alves, Helena. "Impacts of small tourism events on rural places". (2010):
    10.1108/17538331011030257
  98. Duarte, P.O.; Alves, H.B.; Raposo, M.B.. "Understanding university image: A structural equation model approach". International Review on Public and Nonprofit Marketing 7 1 (2010): 21-36. http://www.scopus.com/inward/record.url?eid=2-s2.0-77951975225&partnerID=MN8TOARS.
    10.1007/s12208-009-0042-9
  99. Rodrigues, Ricardo Gouveia; Antunes, Vera; Alves, Helena. "O Estado Actual da Orientação Empreendedora e do Marketing no sector Termal ¿ o Caso Português (The Current State of Entrepreneurial Orientation and Marketing in the Thermal Sector - the Portuguese Case)". Revista Turismo & Desenvolvimento 1314 1 (2010): 175-184.
    Publicado
  100. Raposo, M.L.; Alves, H.M.; Duarte, P.A.. "Dimensions of service quality and satisfaction in healthcare: A patient's satisfaction index". Service Business 3 1 (2009): 85-100. http://www.scopus.com/inward/record.url?eid=2-s2.0-67349163201&partnerID=MN8TOARS.
    10.1007/s11628-008-0055-1
  101. Alves, H.; Raposo, M.. "The measurement of the construct satisfaction in higher education". Service Industries Journal 29 2 (2009): 203-218. http://www.scopus.com/inward/record.url?eid=2-s2.0-59849084144&partnerID=MN8TOARS.
    10.1080/02642060802294995
  102. Alves, Helena Maria. "Public services marketing: casebook". International Review on Public and Nonprofit Marketing 6 1 (2009): 93-94. http://dx.doi.org/10.1007/s12208-009-0029-6.
    10.1007/s12208-009-0029-6
  103. Alves, H.; Raposo, M.. "Student satisfaction index in Portuguese public higher education". Service Industries Journal 27 6 (2007): 795-808. http://www.scopus.com/inward/record.url?eid=2-s2.0-34548434777&partnerID=MN8TOARS.
    10.1080/02642060701453288
  104. Alves, H.; Raposo, M.. "Conceptual model of student satisfaction in higher education". Total Quality Management and Business Excellence 18 5 (2007): 571-588. http://www.scopus.com/inward/record.url?eid=2-s2.0-34547230317&partnerID=MN8TOARS.
    10.1080/14783360601074315
  105. Raposo, Mário; Alves, Helena. "A model of university choice: an exploratory approach". (2007):
  106. Raposo, Mario; Alves, Helena. "Marketing higher education: students’ service expectations". Hew (2005):
  107. Alves, Helena; Alves, Helena; Raposo, Mário. "La medición de la satisfacción en la enseóanza universitaria: El ejemplo de la universidade da beira interior (The measurement of satisfaction in the HEl: The example of the university of Beira interior)". International Review on Public and Nonprofit Marketing 1 1 (2004): 73-88.
    10.1007/bf02896618
  108. Raposo, Mário; Alves, Helena; Silva, Maria José; Rodrigues, Ricardo Gouveia. "Políticas de Marketing na Indústria Têxtil e de Vestuário (Marketing Policies in the Textile and Clothing Industry)". Revista Portuguesa de Gestão 16 2 (2001): 78-86.
    Publicado
  109. Alves, Helena. "As Dimensoes Qualidades No Servico Educacão: A Percepcão Dos Alunos da Univerdadade da Beira Interior (The Dimensions of Qualities in the Education Service: The Perception of Students at the University of Beira Interior)". Revista Portuguesa de Gestão 15 4 (2000): 78-89.
  110. ALVES, Helena MB; RAPOSO, Mário. "O marketing nas universidades: um estudo exploratório sobre a satisfacão dos alunos como clientes no ensino superior (Marketing in universities: an exploratory study on student satisfaction as customers in higher education)". Revista Portuguesa de Marketing, ano 3 (1999): 67-80.
Capítulo de livro
  1. Alves, Helena; Jesus, Cátia. "How Customers¿ Resources Influence Their Co-creation Experience". In The Palgrave Handbook of Service Management, 677-728. Springer International Publishing, 2022.
    10.1007/978-3-030-91828-6_34
  2. Cunha, Diana; Grilo, Catarina; Kastenholz, Elisabeth; Alves, Helena. "Capítulo 10. Social media analysis: Exploração das experiências enoturísticas na Região Centro de Portugal (Chapter 10. Social media analysis: Exploration of wine tourism experiences in the Central Region of Portugal)". In Experiências de enoturismo no centro de Portugal: oportunidades de cocriação, inovação e desenvolvimento sustentável nas rotas da Bairrada, do Dão e da Beira Interior (Wine tourism experiences in central Portugal: opportunities for co-creation, innovation and sustainable development on the Bairrada, Dão and Beira Interior routes), 137-151. Portugal: UA Editora, 2022.
    Publicado
  3. Cunha, Diana; Grilo, Catarina; Alves, Helena; Kastenholz, Elisabeth. "Experiências turísticas vividas num território vinhateiro - o caso da Beira Interior (Tourist experiences lived in a wine-producing territory - the case of Beira Interior)". In TWINE Conference - Co-creating sustainable rural tourism experiences with food & wine, local culture, landscapes, and people (book of abstracts). UA Editora, 2022.
    Publicado
  4. Carneiro, Maria João; Kastenholz, Elisabeth; Cunha, Diana; Pato, Maria Lúcia; Duarte, Paulo; Simões, Orlando; Barroco, Cristina; et al. "As rotas da Bairrada, do Dão e da Beira Interior enquanto estruturas dinamizadoras do turismo no território (The Bairrada, Dão and Beira Interior routes as structures that boost tourism in the territory)". In Experiências de Enoturismo no Centro de Portugal: Oportunidades de Cocriação, Inovação e Desenvolvimento Sustentável nas Rotas da Bairrada, do Dão e da Beira Interior (Wine tourism experiences in Central Portugal: Opportunities for Co-creation, Innovation and Sustainable Development on the Bairrada, Dão and Beira Interior Routes), 37-72. Aveiro, Portugal: UA Editora ¿ Universidade de Aveiro, Serviços de Biblioteca, Informação Documental e Museologia, 2022.
    Publicado
  5. Cunha, Diana; Grilo, Catarina; Kastenholz, Elisabeth; Alves, Helena; Carvalho, Mariana; Eletxigerra, Ainhize; Leal, Jucilda; et al. "Social media analysis: Exploração das experiências enoturísticas na Região Centro de Portugal". In Experiências de enoturismo no centro de Portugal: oportunidades de cocriação, inovação e desenvolvimento sustentável nas rotas da Bairrada, do Dão e da Beira Interior, 137-151. Portugal: UA Editora, 2022.
    Publicado
  6. Carla Pereira; Helena Alves; João J. Ferreira. "Impact of Tacit Knowledge on Tourist Loyalty". In Some Evidence From Rural Tourism, 303-328. {IGI, 2021.
    10.4018/978-1-7998-4318-4.ch015
  7. Marques, Luís Miguel; Alves, Helena; Machado-Taylor, M. L.. "Disaggregated Higher Education Impacts On Economic Growth: The European Case". In Education in Europe, 19-39. Nova Science Publishers, 2021.
    Aceite para publicação
  8. Jesus, Cátia; Alves, Helena. "Resource Integration and Co-Creation: A Customer Journey Approach". In The Routledge Handbook of Service Research Insights and Ideas, 344-372. 2020.
    Publicado
  9. Estevão, Cristina; Sousa, Bruno; Fernandes, Cristina; Alves, Helena. "Livraria Lello (Lello Library)". editado por Abreu, João, 177-193. Edioteque, 2017.
    Publicado
  10. Ramos, A.; Alves, H.; Leitaõ, J.. "Corporate social responsibility and cause-related marketing in school sports events: Assessing consumption decisions of external stakeholders". 2016.
    10.1108/S2043-052320160000010013
  11. Vital, F.; Alves, H.. "The relationship between internal marketing, motivation and satisfaction at work". 2014.
  12. Pedro, E.; Alves, H.; Leitão, J.. "Evaluating students' quality of academic life using data in a structural model approach". 2014.
    10.1007/978-94-6209-794-0_7
  13. Campón, A.M.; Alves, H.; Hernández, J.M.; Alves, Helena. "Loyalty measurement in tourism: A theoretical reflection". 2013.
  14. Mainardes, E.; Raposo, M.; Alves, H.. "The present and the future of higher education: A view from Portugal". 2011.
Documento de trabalho
  1. Rocha, Raysa; Paço, Arminda; Alves, Helena. 2022. "Mapping entrepreneurship education for non-business students".
Livro
  1. João Leitão; Helena Alves; Norris Krueger; Jacob Park. Entrepreneurial, Innovative and Sustainable Ecosystems. Springer International Publishing. 2018.
    10.1007/978-3-319-71014-3
  2. João Leitão; Helena Alves. Entrepreneurial and Innovative Practices in Public Institutions. Springer International Publishing. 2016.
    10.1007/978-3-319-32091-5
  3. Alves, Helena. Best Practices in Marketing and their Impact on Quality of Life. Springer-Verlag. 2013.
    10.1007/978-94-007-5878-0
Resumo em conferência
  1. Marques, Luís Miguel; Machado-Taylor, Maria de Lourdes; Alves, Helena. "AN APPROACH ON REGIONAL HIGHER EDUCATION AND SUSTAINABLE DEVELOPMENT RELATIONSHIPS". Trabalho apresentado em EDULEARN21 International Education Conference - IATED, 2021.
    Publicado • 10.21125/edulearn.2021.1942
  2. Marques, Luís Miguel; Alves, Helena; Machado-Taylor, Maria de Lourdes. "IS HIGHER EDUCATION A DRIVER OF THE HUMAN DEVELOPMENT INDEX AND GROSS DOMESTIC PRODUCT?". Trabalho apresentado em 13th annual International Conference of Education, Research and Innovation (ICERI2020), 2020.
    Publicado • 10.21125/iceri.2020.0994
  3. Pedro, Eugénia de Matos; Leitão, João; Alves, Helena. "Intellectual Capital of Higher Education Institutions and Quality of Life of Internal Stakeholders". Trabalho apresentado em GFIC 2019 2nd Global Forum of Intellectual Capital, Lisbon, 2019.
    Publicado

Outros

Outra produção
  1. Envolvimento do Cidadão em Organizações Sem Fins Lucrativos: Uma Revisão Sistemática da Literatura (Citizen Involvement in Non-Profit Organizations: A Systematic Review of the Literature). Compreender o que gera o envolvimento do cidadão é um desafio para as organizações sem fins lucrativos. Estas organizações, além de receberem recursos do governo, também dependem dos cidadãos, que doam o seu tempo, dinheiro e dentre outros. Desta forma, este estudo teve como objetivo realizar uma revisão sistemática sobre o envolvimento do cidadão em organizações sem fins lucrativos. Para tal, foi. 2018. Laurett, Rozelia; Paço, Arminda; Alves, Helena; Duarte, Paulo; Rodrigues, Ricardo. http://hdl.handle.net/10400.6/6712.
  2. Uma abordagem de marketing à satisfacão do aluno no ensino universitário público: ndice, antecedentes e consequencias (A marketing approach to student satisfaction in public university education: index, antecedents and consequences)). Master Dissertation. 2003. Alves, Helena Maria Baptista.
  3. O marketing das instituicões de ensino superior: o caso da Universidade da Beira Interior. 1999. 202f. 1999. Alves, Helena MB.
Atividades

Orientação

Título / Tema
Papel desempenhado 		Curso (Tipo)
Instituição / Organização
2022 - 2022 Satisfação dos Utentes com o acompanhamento COVID-19 numa Unidade de Saúde Familiar
Orientador
 Gestão de Unidades de Saúde (Mestrado)
Universidade da Beira Interior, Portugal
2021 - 2021 As práticas desenvolvidas pelos Gabinetes de Comunicação e Marketing de Unidades de Saúde
Orientador
 Gestão de Unidades de Saúde (Mestrado)
Universidade da Beira Interior, Portugal
2021 - 2021 Violência Ocupacional, Satisfação Profissional e Competências de Liderança
Orientador
 Gestão de Unidades de Saúde (Mestrado)
Universidade da Beira Interior, Portugal
2021 - 2021 A gamificação como meio de cocriação de valor no turismo: Guidelines para desenvolvimento de uma app
Orientador
 Marketing (Mestrado)
Universidade da Beira Interior, Portugal
2021 - 2021 A co-criação de valor entre turistas através de comunidades online
Orientador
 Marketing (Mestrado)
Universidade da Beira Interior, Portugal
2020 - 2020 Value Cocreation Activities Role In Patients’ Well-being in Online Healthcare Communities
Coorientador
 Economia (Doutoramento)
Universidade do Minho, Portugal
2020 - 2020 Modelos de Negócio em Farmácia Comunitária
Orientador
 Gestão de Unidades de Saúde (Mestrado)
Universidade da Beira Interior, Portugal
2020 - 2020 A rede de relacionamentos entre os stakeholders ligados a projetos de turismo no concelho do Fundão
Orientador
 Marketing (Mestrado)
Universidade da Beira Interior, Portugal
2020 - 2020 A lógica dominante de serviço na cocriação no ensino superior: Impactos da orientação dominante de serviço no ensino e aprendizagem
Orientador
 Gestão (Doutoramento)
Universidade da Beira Interior, Portugal
2020 - 2020 Desempenho das mídias sociais na comunicação e promoção de destinos turísticos em períodos de crises
Orientador
 Gestão (Doutoramento)
Universidade da Beira Interior, Portugal
2019 - 2019 Modelos de co-criação e inovação em contexto de serviços públicos
Orientador
 Gestão (Doutoramento)
Universidade da Beira Interior, Portugal
2018 - 2018 The impact of social capital dimensions on resource exchange and value co-creation: The case of online communities
Coorientador
 Marketing e Estratégia (Doutoramento)
Universidade do Minho, Portugal
2018 - 2018 Public sector Innovation: Acase Study of the Nigerian National Petroleum Cooperation (NNPC)
Coorientador
 Marketing e Estratégia (Doutoramento)
Universidade do Minho, Portugal
2018 - 2018 Social marketing in contexts of uncertainty: an analysis of social capital and health social support in online health communities facing treatment uncertainty
Orientador
 Marketing e Estratégia (Doutoramento)
Universidade da Beira Interior, Portugal
2017 - 2017 Service experience co-creation: the individual and collective resource integration experience in the hospital industry-Ghana
Coorientador
 Marketing e Estratégia (Doutoramento)
Universidade do Minho, Portugal
2016 - 2016 Becoming by doing: how do consumers engage into co-creation behaviors by shaping their identities as tribe members?
Orientador
 Gestão (Doutoramento)
Universidade da Beira Interior, Portugal
2016 - 2016 A INFLUÊNCIA DO MARKETING INTERNO NA SATISFAÇÃO E COMPROMETIMENTO ORGANIZACIONAL O caso da Unidade Local de Saúde da Guarda, E.P.E. – Hospital Sousa Martins
Orientador
 Gestão de Unidades de Saúde (Mestrado)
Universidade da Beira Interior, Portugal
2016 - 2016 FATORES INFLUENCIADORES DA SATISFAÇÃO PROFISSIONAL DOS FISIOTERAPEUTAS EM PORTUGAL
Orientador
 Gestão de Unidades de Saúde (Mestrado)
Universidade da Beira Interior, Portugal
2015 - 2015 Experiência turística de cocriação: a integração de recursos pelos consumidores em eventos turísticos
Orientador
 Gestão (Doutoramento)
Universidade da Beira Interior, Portugal
2015 - 2015 Marketing e Obesidade Infantil: A influência da cor das frutas e vegetais no regime alimentar das crianças em idade pré-escolar
Orientador
 Gestão de Unidades de Saúde (Mestrado)
Universidade da Beira Interior, Portugal
2015 - 2015 Turismo Médico Conceção de Modelo de Negócio pela Tela de Canvas
Orientador
 Gestão de Unidades de Saúde (Mestrado)
Universidade da Beira Interior, Portugal
2015 - 2015 Marketing de serviços nas bibliotecas públicas portuguesas O serviço de Web site da biblioteca 2.0
Orientador
 Marketing (Mestrado)
Universidade da Beira Interior, Portugal
2015 - 2015 Eficiência do modelo de excelência nas instituições de ensino superior
Orientador
 Gestão (Doutoramento)
Universidade da Beira Interior, Portugal
2015 - 2015 Cocriação de Valor em Comunidades Internas Online: benefícios percebidos para colaboradores e efeitos para o retalho alimentar
Orientador
 Marketing e Estratégia (Doutoramento)
Universidade de Aveiro, Portugal
2015 - 2015 Hábitos de Automedicação e Compra dos Medicamentos Não Sujeitos a Receita Médica em Portugal Experiência Profissionalizante na vertente de Farmácia Comunitária, e Investigação
Orientador
 Ciências Farmacêuticas (Mestrado)
Universidade da Beira Interior, Portugal
2014 - 2014 Ensaios sobre capital intelectual das instituições do Ensino Superior: taxinomia, mensuração e impactos
Orientador
 Gestão (Doutoramento)
Universidade da Beira Interior, Portugal
2014 - 2014 Responsabilidade Social Corporativa e Marketing de Causas: Uma aplicação a iniciativas de Desporto Escolar em Portugal
Orientador
 Marketing (Mestrado)
Universidade da Beira Interior, Portugal
2014 - 2014 A experiência em eventos: motivações, dimensões de consumo, emoções, satisfação e lealdade turística
Orientador
 Gestão (Mestrado)
Universidade da Beira Interior, Portugal
2014 - 2014 Fatores comportamentais determinantes no consumo de fruta nos adolescentes e Características das campanhas publicitárias para um possível aumento de consumo
Orientador
 Gestão de Unidades de Saúde (Mestrado)
Universidade da Beira Interior, Portugal
2012 - 2012 Cocriação de valor num serviço de saúde: integração de recursos, resultados e efeitos moderadores
Orientador
 Marketing e Estratégia (Doutoramento)
Universidade do Minho, Portugal
2009 - 2009 A Gestão dos Reacionamentos com os Stakeholders Como Estratégia em Instituições de Ensino Superior
Orientador
 Gestão (Doutoramento)
Universidade da Beira Interior, Portugal
2005 - 2005 Desenvolvimento de um Modelo de Marketing Relacional para Empresas de Turismo Rural da Beira Interior
Coorientador
 Gestão (Doutoramento)
Universidade da Beira Interior, Portugal

Participação em evento

Descrição da atividade
Tipo de evento 		Nome do evento
Instituição / Organização
2023 - Atual Lecture invited by the University of Seville entitled “GOOD PRACTICES FOR SUCCESS IN PUBLICATION” at the research and scientific methodology conferences, at the University of Seville, on November 14th, within the scope of the Metropol Parasol Chair.
Oficina (workshop)
Universidad de Sevilla, Espanha
2023 - Atual Lecture invited by the Institute of International Economics of the University of Valencia, with the theme “Social Media and Tourism”, Valencia, March 30, 2023.
Seminário
Universitat de València - Campus dels Tarongers, Espanha
2022 - Atual Member of the Round Table entitled Employability: The future of Work for today’s graduates: digital talents with real-world skills, at EDUTECH Europe, October 6, 2022, Amsterdam.
Mesa-redonda
 EDUTECH Europe
2022 - Atual Member of the Round Table entitled “Opportunities for research in the fourth sector: quo vadis social, public and nonprofit marketing?, at the XXI International Congress on Public and Nonprofit Marketing - IAPNM 2022, 7-8 July, Braga, Portugal.
Mesa-redonda
 XXI International Congress on Public and Nonprofit Marketing - IAPNM 2022
2021 - Atual Co-Guest editor do special issue da Sustainability com o tema “Corporate Sustainability, Social Responsibility and Environmental Management”.
2021 - Atual Lecture at the Lisbon Academy of Sciences entitled "Higher Education: what impacts?" within the scope of the Conference Cycle “Role of science for development and peace”, 15 November 2021.
Seminário
 Role of science for development and peace
2021 - Atual Inaugural lecture of the Master in Management of Cultural Heritage at the University of Zaragoza, with the title “Synergies between Cultural Heritage and Tourism”, October 1, 2021.
Outro
Universidad de Zaragoza, Espanha
2021 - Atual Invitation to participate in the Meet the Editors session at the 16th SGMC K J Somaiya Institute of Management, Somaiya Vidyavihar University, 5th of May 2021
Encontro
 16th SGMC K J
KJ Somaiya Institute of Management Studies and Research, Índia
2020 - Atual Plenary lecture, by invitation, within the scope of the faculty development program under the motto “Sustainable Development: Implications for Management Research and Practice” of the Indian Institute of Technology in New Delhi, December, 1-5, 2020, entitled “Principles for publishing a good paper”.
Seminário
Indian Institute of Technology Delhi Center for Biomedical Engineering, Índia
2018 - Atual Lecture, by invitation, at the University of Seville, under the theme “Co-creation of Value”, December 3, 2018.
Seminário
Universidad de Sevilla, Espanha
2015/06/30 - Atual Participação nas Jornadas Empreendedorismo – Turismo Visitar o Futuro, Organizado pelo Jornal de Noticias, Diário de Noticias e Rádio noticias TSF, com o tema “O contributo da Universidade da Beira Interior para o desenvolvimento do turismo de saúde e bem-estar”, 30 de Junho 2015.
Seminário
 Jornadas Empreendedorismo – Turismo Visitar o Futuro,
2015 - Atual Plenary lecture, by invitation, at the research seminar at Turku School of Economics, entitled “Value Co-Creation: current state and future lines of research”, on 26 March, Pori, Finland
Seminário
Turun Kauppakorkeakoulu Porin yksikkö, Finlândia
2014/09/27 - Atual Collaboration with the Encosta da Fonte Santa Development Association, Almeida, at the VII Alma por Almeida Meeting, with a lecture on the theme “the importance of marketing in the development of Ecotourism”, 27th September, Almeida.
Encontro
 VII Encontro Alma por Almeida
2014 - Atual Plenary lecture, by invitation, at the Brazillian Business Review conference “New challenges of scientific production”, with the theme “Value Co-Creation: current state and future lines of research”, 10-12 December
Seminário
 Brazillian Business Review conference “Novos desafios da produção científica
Fucape Business School, Brasil
2013 - Atual Lecture, by invitation, at the University of Lethbridge, Canada, entitled “The Usefulness of Students' Satisfaction Indexes in Universities Management”, September 2013.
Seminário
University of Lethbridge, Canadá

Júri de grau académico

Tema
Tipo de participação 		Nome do candidato (Tipo de grau)
Instituição / Organização
2023 Value perception and post-purchase behaviors of recurring customers. Evidence in hedonic services with contractual and non-contractual linkage
Arguente
 ISMAEL BECERRIL CASTRILLEJO (Doutoramento)
Universidad de Salamanca, Espanha
2023 Virtual reality in the pre-purchase phase of cruise tourism: an experimental study based on variable presence
Arguente
 VICTOR MARTINEZ MOLES (Doutoramento)
Universitat de València - Campus dels Tarongers, Espanha
2023 knowledge networks and partnerships for capacity development in tourism
Arguente
 Rogelio Jr Policarpio Flores (Doutoramento)
Universidade de Aveiro, Portugal
2023 Humble leadership and leaders’ readiness for change: empirically exploring direct and indirect effects
Arguente
 Inês Vieira Godinho Medeiro Patrão (Doutoramento)
ISCTE-Instituto Universitário de Lisboa, Portugal
2023 Member of the Habilitation Exam of Cristiana Raquel Costa Lages, as an examiner of the curricular unit, held on the 9th and 10th of February 2023 at the University of Minho.
Arguente
 Cristiana Raquel Costa Lage (Agregação)
Universidade do Minho, Portugal
2023 Member of the Elisabete Sá habilitation exam, held on the 19th and 20th of July 2023 at the University of Beira Interior.
Arguente
 Elisabete Sá (Agregação)
Universidade da Beira Interior, Portugal
2023 Member of the Luis Farinha habilitation exam, as an examiner of the curricular unit, held on the 13th and 14th of July 2023 at the University of Beira Interior.
Arguente
 Luis Farinha (Agregação)
Universidade da Beira Interior, Portugal
2023 Member of the Vasco Ribeiro dos Santos habilitation tests, held on September 13th and 14th, 2023 at the European University
Arguente
 Vasco Ribeiro dos Santo (Agregação)
Universidade Europeia, Portugal
2023 Member of the Celeste Eusébio habilitation exam, held on September 28th and 29th, 2023 at the University of Aveiro.
Arguente
 Celeste Eusébio (Agregação)
Universidade de Aveiro, Portugal
2022 Sensory stimuli to influence customer engagement in digital contexts
Arguente
 Evelyn Sophia Valenzuela Gálvez (Doutoramento)
Universidad de Salamanca, Espanha
2022 NONPROFIT BRAND ORIENTATION IN AN EMERGING COUNTRY
Arguente
 Lara Mendes Christ Bonella Sepulcri (Doutoramento)
2022 Member of the AhbilitationExam of Nuno Miguel Castanheira Almeida, as an examiner of the curricular unit, held on the 28th and 29th of November 2022 at the University of Aveiro.
Arguente
 Nuno Miguel Castanheira Almeida (Agregação)
Universidade de Aveiro, Portugal
2021 Social value as a consequence of the capacity for social innovation within the scope of cities: a network model
Arguente
 Estibaliz Rodriguez Núnez (Doutoramento)
Universidad del País Vasco Escuela Universitaria de Estudios Empresariales de Donostia-San Sebastián, Espanha
2021 The Impact of Digital Games on the Attractiveness of Tourist Destinations
Arguente
 Fábia Marina da Cunha Pires Esteves (Doutoramento)
Universidade do Porto, Portugal
2021 Key Account Management In The Banking Sector. Customer-Key Account Manager Relationship Quality, Its Drivers And Outcomes
Arguente
 David José Fernandes de Sousa (Doutoramento)
Universidade do Porto, Portugal
2019 Exploring Brand Orientation in Not for Profit Organizations
Arguente
 Deep Shree (Doutoramento)
2019 A study of risk perception, comminication and awareness of RF-EMF exposure from mobile phones and base stations in indian context
Arguente
 Rojalin Pradhan (Doutoramento)
Indian Institute of Technology Delhi, Índia
2019 Exploring consumption communities: a study of purchase intention and choice behavior
Arguente
 Shiksha Kushwah (Doutoramento)
Indian Institute of Technology Delhi, Índia
2019 A holistic understanding of cruise visitors’ sense of place: antecedents and experience outcomes
Arguente
 Daniela Buzova (Doutoramento)
Universitat de València - Campus dels Tarongers, Espanha
2019 Social marketing and digital platforms: Donation-based crowdfunding campaigns
Arguente
 Noelia Salido-Andres (Doutoramento)
Universidade da Coruña, Espanha
2019 Exploring the role of consultancies as innovation intermediaries in services
Arguente
 Manuela Cristina da Cosia Ferreira Dias de Rezende Pinto (Doutoramento)
Universidade do Porto, Portugal
2018 Risk Management in Social Economy Organizations: Strategic approaches and their effects on achieving the social objectives pursued
Arguente
 doutoranda Márcia Rafaela Cadete dos Santos, Instituto Universitário de (Doutoramento)
ISCTE-Instituto Universitário de Lisboa, Portugal
2018 Social Management Applied to the Third Sector: The importance of Management Strategies for Fundraising
Arguente
 Marie cristine Fortes Rocha (Doutoramento)
Universidade de Trás-os-Montes e Alto Douro, Portugal
2017 Social media marketing study in the hotel sector
Arguente
 Miguel Ángel Sánchez Jiménez (Doutoramento)
Universidad de Cádiz, Espanha
2017 Drivers of Customer Brand Engagement: An application to virtual Brand Communities on Facebook
Arguente
 Maria Amélia Machado Carvalho (Doutoramento)
Universidade do Porto, Portugal
2017 Multidimensional Analysis of Airport Performance
Arguente
 George Christian Linhares Bezerra (Doutoramento)
Universidade de Coimbra, Portugal
2016 Strategic antecedents of corporate innovation capacity and its effects on results
Arguente
 Pilar Fidel Criado (Doutoramento)
Universitat de València - Campus dels Tarongers, Espanha
2016 Environmental Concern as a Background to Socially Responsible Consumption
Arguente
 José Javier Pérez Barea (Doutoramento)
Universidad de Córdoba, Espanha
2016 GRI indicators as a model for Social Responsibility Analysis of Brazilian Universities
Arguente
 Caroline Ferreira Mainardi (Doutoramento)
Universidad de León, Espanha
2015 Quality and satisfaction of European higher education students. Construction of a scale to measure the quality of face-to-face and electronic service
Arguente
 José Ortega Mohedano (Doutoramento)
Universidad de Salamanca, Espanha
2015 Alcohol sponsered events: the impact on attitudes and intentions, and the mitigating impact of persuasion knowledge
Arguente
 Faranak Abbaspuli Mamaghani (Doutoramento)
Universidade do Minho, Portugal
2015 Emotional intelligence and creativity: an empirical study
Arguente
 Maria do Céu Colaço Santos (Doutoramento)
Universidade de Coimbra, Portugal
2014 Antecedents and consequences of organizational creativity
Arguente
 Diogo Zapparoli Manenti (Doutoramento)
Universidade de Coimbra, Portugal
2012 Drivers of donation practices: altruism and religiosity revisited
Arguente
 Madalena Eça Guimarães de Abreu (Doutoramento)
ISCTE-Instituto Universitário de Lisboa, Portugal
2010 Connecting customers with the company the role of interactiveness and its effect on performance
Arguente
 Albena Pergelova (Doutoramento)
Universitat Autònoma de Barcelona, Espanha
2010 Marketing Capability and Financial performance
Arguente
 Luis Fernando Angulo (Doutoramento)
Universitat Autònoma de Barcelona, Espanha

Arbitragem científica em conferência

Nome da conferência Local da conferência
2020 - Atual 9th International Scientific Symposium REGION ENTREPRENEURSHIP DEVELOPMENT, RED 2020 Osijek
2018 - Atual Global Conference on Business and Economics-(GLOBE). University of South Florida Sarasota-Manatee campus, Florida, USA
2016 - Atual XXVI Jornadas Luso-Espanholas de Gestão Científica Idanha-a-Nova, Portugal
2015 - Atual Portuguese Marketing Conference IPAM marketing School, Lisbon
2015 - Atual XVII Seminário Luso-Espanhol de Economia Empresarial, Universidade da Beira Interior, Portugal
2015 - Atual Global Innovation and Knowledge Administration (GIKA) Valencia
2014 - Atual Global Entrepreneurship and Innovation in Management (GEIM) conference Taiwan
2010 - Atual IABE (International Academy of Business and Economics) confere
2009 - Atual 6th International Meeting of the Iberoamerican Academy of Management.
2011 - 2023 XXVII Jornadas Luso-Espanholas de Gestão Científica
2005 - 2023 International Congress on Public and Non Profit Marketing
2007 - 2011 EMAC conference

Arbitragem científica em revista

Nome da revista (ISSN) Editora
2020 - Atual Cuadernos de Gestion/Management Letters
2019 - Atual Spanish Journal of Marketing- ESIC
2015 - Atual Brazillian Business Review
2014 - Atual Contemporary Business, Entrepreneurship and Economic Issues
2012 - Atual Management Decision
2009 - Atual Service Industries Journal
2008 - Atual Several journals: https://www.webofscience.com/wos/author/record/1437752

Comissão de avaliação

Descrição da atividade
Tipo de assessoria 		Instituição / Organização Entidade financiadora
2023 - Atual Re-UNITA's International Talent Challenge jury for the area of Cultural Heritage
Avaliador
 Universidade da Beira Interior, Portugal
2010 - Atual II International Congress of Teaching Cases in Public and Non-Profit Marketing
Presidente
 Universidade da Beira Interior, Portugal

Consultoria / Parecer

Descrição da atividade Instituição / Organização
2020 - Atual Member of the scientific committee of the Interuniversity Institute of International Economics at the University of Valencia. Universitat de València, Espanha
2011 - 2011 Service marketing consultant at the company Saniguarda within the scope of Training for entrepreneurs in Advanced Level Management taught by the University of Beira Interior. Diagnosis, implementation of actions, validation and report preparation.

Entrevista / Programa (rádio / tv)

Programa Tema
2018/08/06 - Atual Participação no programa da RTP1, intitulado “Há Volta com Conhecimento” para divulgação dos resultados do projeto ARTISAN, no dia 6 de Agosto de 2018.
2017/10/18 - Atual Participação no programa de rádio da Antena 1, intitulado “90 segundos de ciência” para falar sobre o projeto ARTISAN, episódio 18 de Outubro. 90 segundos de ciência

Membro de associação

Nome da associação Tipo de participação
2002 - Atual International Assocaition on Public and Nonprofit Marketing

Membro de comissão

Descrição da atividade
Tipo de participação 		Instituição / Organização
2019 - 2024 President of the scientific committee of the Luso-Spanish Scientific Management Conference
Presidente / Vice-presidente
2012 - 2020 Vice-president of the Portuguese scientific committee of the Luso-Spanish/Hispano-Portuguese scientific management conference
Presidente / Vice-presidente

Outro júri / avaliação

Descrição da atividade Instituição / Organização
2021 - Atual Guest editor of the Special issue da Sustainability with the topic “Sustainability in Social Marketing and Management"
2018 - Atual Guest editor do Service Industries Journal, Special Issue on Non-profit Services: Challenges and Opportunities, in co-edition with Bo Edvadsson. Volume 38, issue 5-6
2018 - Atual Guest editor (in Co-edition with João Leitão and Bo Edvardsson) of the Special Issue entitled “The future of shared services” of the Eletcronic Markets journal.
2018 - Atual Evaluator of a grant application proposal for the Polish National Science Center.
2017 - Atual Evaluator of proposals submitted for the Fulbright Senior Award 2017/18 and Junior Advanced Research Award 2017/18
2015 - Atual Evaluator of research projects at the Romanian National Authority for Scientific Research and Innovation.
2014 - Atual Editor of Springer book series : Applying Quality of Life Research: Best practices.
2013 - Atual Editor of the book Best Practices in Marketing and their Impact on Quality of Life, Springer-Verlag, Berlin/Heidelberg. ISBN: 978-94-007-5877-3 (Print) 978-94-007-5878-0 (Online) with Vázquez, J. L.
2010 - 2024/01/31 Editor-in-chief da International Review on Public and Nonprofit Marketing
2020 - 2022 Project Peer Review of the Science Fund of the Republic of Serbia.
2004 - 2009 Managing Editor of the International Review on Public and Nonprofit Marketing
Distinções

Prémio

2019 Highly Commended paper in the 2019 Emerald Literati Awards

Outra distinção

2023 Top 2% World Scientists by Stanford Study
2021 Editorial Excellence as Springer journal Editor
2017 Highly commented paper award pelo artigo entitulado "Is Dissolution the Solution? A Customer Relationship Reactivation Model"
2015 Best paper award
2014 Best paper award
2010 Best paper award
Academy of Marketing, Reino Unido
2009 Best paper award
Academy of Marketing, Reino Unido