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Luisa Lopes holds a Ph. D in Business and Management Studies - Specialization in Marketing and Strategy (University of Porto), since 2015, and a master's degree awarded by the University of Minho. After she graduated in Management, at the University of Beira Interior, in 1998, held several management and marketing positions in the apparel industry and real estate and insurance services. Luisa Lopes has been a professor at the Polytechnic Institute of Bragança since 1999. Her research interests include relationship marketing, ending relationships and relationship reactivation, public and nonprofit marketing, services marketing, sustainable tourism marketing, crisis management and communication, higher education marketing, and consumer marketing. At the Polytechnic Institute of Bragança, she has several organizational positions and has promoted several academic events. She attended several national and international academic conferences as a presenter. As a researcher at CiTUR, she has published peer-reviewed articles and participated in conferences, research projects, and journal reviews.
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Identification

Personal identification

Full name
Luísa Margarida Barata Lopes

Citation names

  • Lopes, Luisa
  • Luísa Lopes

Author identifiers

Ciência ID
E41C-366E-BE9E
ORCID iD
0000-0003-2039-0125
Researcher Id
A-5408-2009
Scopus Author Id
57190215844

Websites

Knowledge fields

  • Social Sciences - Economics and Business - Business and Management

Languages

Language Speaking Reading Writing Listening Peer-review
English Advanced (C1) Advanced (C1) Advanced (C1) Advanced (C1)
French Elementary (A2) Intermediate (B1) Elementary (A2) Upper intermediate (B2)
Spanish; Castilian Intermediate (B1) Upper intermediate (B2) Beginner (A1) Upper intermediate (B2)
Education
Degree Classification
2015/07
Concluded
 Ciências Empresariais (Doutoramento)
Major in Especialidade: Marketing e Estratégia
Universidade do Porto Faculdade de Economia, Portugal
"Dissolução e Reativação de Relacionamentos no Contexto dos Serviços Business-to-Consumer" (THESIS/DISSERTATION)
 Aprovada, com distinção
2006 - 2015
Concluded
 Gestão - Especialidade em Marketing e Estratégia (Doutoramento)
Universidade do Porto, Portugal
""A dissolução e a reactivação de relacionamentos num contexto de serviços business-to-consumer (B2C)"" (THESIS/DISSERTATION)
 Aprovado, com Distinção
1999 - 2002
Concluded
 Contabilidade e Administação (Mestrado)
Universidade do Minho, Portugal
"Marketing das Instituições de Ensino Superior Público: O Caso Português" (THESIS/DISSERTATION)
 Muito Bom
1993 - 1998
Concluded
 Gestão de Empresas (Licenciatura)
Universidade da Beira Interior, Portugal
 14
Affiliation

Teaching in Higher Education

Category
Host institution 		Employer
2015/07 - Current Adjunct Teacher (Polytechnic Teacher) Instituto Politécnico de Bragança, Portugal
2013 - 2015 Assistant (Polytechnic Teacher) Instituto Politécnico de Bragança Escola Superior de Comunicação Administração e Turismo, Portugal
1999/12/06 - 2015 Assistant (Polytechnic Teacher) Instituto Politécnico de Bragança, Portugal

Positions / Appointments

Category
Host institution 		Employer
2015 - Current Conselho científico/técnico-científico ou orgão correspondente Instituto Politécnico de Bragança, Portugal
2015 - Current Vice-Presidente do Conselho Pedagógico Instituto Politécnico de Bragança, Portugal
2016 - 2019 Conselho pedagógico Instituto Politécnico de Bragança, Portugal
Projects

Grant

Designation Funders
2011/05 - Current 40th European Marketing Academy Conference 2011
547201147394FAC
 Fundação para a Ciência e a Tecnologia
2009/05 - Current 22nd EMAC Doctoral Colloquium 2009 e 38th European Marketing (EMAC) Conference
547200947382FAC
 Fundação para a Ciência e a Tecnologia
2008/10 - Current 5th Nordic Workshop on Relationship Dynamics
5472008471061FAC
 Fundação para a Ciência e a Tecnologia
2009 - 2011 Programa de Apoio à Formação Avançada de Docentes do Ensino Superior Politécnico (PROTEC)
SFRH/PROTEC/49367/2009
 Fundação para a Ciência e a Tecnologia
2000 - 2002 Formação Avançada de Docentes do Ensino Superior (PRODEP/2000), medida 5 - ação 5.3
Medida 5 – ação 5.3
Master Student Fellow

Contract

Designation Funders
2022/12/01 - 2023/11/30 Drop-in@IPB - Integração e Sucesso Académico dos Estudantes do IPB
AVISO n.º POCH-I2-2022-07
Instituto Politécnico de Bragança, Portugal
2022/06/01 - 2023/06/15 0722_TIMMIS_POLINIZA_2_E
0722_TIMMIS_POLINIZA_2_E
Invited Scientist Fellow
Universidad de Valladolid, Spain
 INTERREG IVC
Outputs

Publications

Book chapter
  1. Marco Martins; Ricardo Jorge da Costa Guerra; Lara Santos; Luisa Lopes; Ana Rita Conde. "Slow Food Tourism". In Exploring Consumer Motivational Dimensions. 2024.
    10.4018/979-8-3693-7096-4.ch028
  2. Luisa Lopes; Salete Esteves; Lara Santos. "Visitors to Vale do Tua Regional Natural Park in Northeast Portugal: A Cluster Segmentation Analysis". 2023.
    10.1007/978-981-99-0337-5_31
  3. Martins, M.; da Costa Guerra, R.J.; Santos, L.; Lopes, L.; Martins, Marco; Guerra, Ricardo Jorge da Costa; Santos, Lara; Lopes, Luisa. "Marketing sustainable events for children". 39-51. Emerald Publishing, 2023.
  4. Marco Martins; Ricardo Jorge Costa Guerra; Lara Santos; Luísa Lopes. "The Exploration of the Metaverse by Destination Management Organisations Towards Sustainability". 105-117. Emerald Publishing Limited, 2023.
    10.1108/978-1-80455-157-820231007
  5. Carlos R. Cunha; Luisa Lopes; Vítor Mendonça. "Immersive Digital Marketing for Smart Cities Focusing Tourism". 605-614. Springer Singapore, 2022.
    10.1007/978-981-16-9268-0_51
  6. Arlindo Santos; Luisa Lopes; Marcus Brasil. "Digital Communication on Higher Education Institutions: Challenges and Tools for Research". 2021.
    10.1007/978-3-030-61671-7_36
Conference abstract
  1. Lopes, Luísa. "Nonprofit Organizations Governance". Paper presented in 6th International Congress on Public and Non Profit Marketing, Braga, 2007.
    Published
Conference paper
  1. Esteves, Salete; Mangini, Eduardo; Lopes, Luisa. "Value co-creation, delight and satisfaction on tourism loyalty: A conceptual framework". 2024.
  2. Pacheco, Maria F.; Alves, Paulo; Lopes, Luisa. "Promover o sucesso académico integrando a diversidade: o projeto Mentoring Academy IPB". 2024.
  3. Esteves, S.; Fernandes, J.; Lopes, L.. "The Influence of Online Shopping Determinants on Customer Satisfaction in the Portuguese Market". 2023.
    10.23919/CISTI58278.2023.10211346
  4. Lopes, L.; Santos, L.; Esteves, S.. "Motivations for Visiting Peri-urban Natural Areas". 2023.
    10.23919/CISTI58278.2023.10211706
  5. Martins, Marco; Guerra, Ricardo; Santos, Lara; Lopes, Luisa. "Food tourism and storytelling - a conceptual framework". 2023.
  6. Sousa, Tony; Lopes, Luisa; Esteves, Salete. "Sustentabilidade e marketing: estratégias de marketing aplicadas ao marketing verde e perceções do consumidor". 2023.
    10.34620/lusoconf2022
  7. Bernardo, Duarte; Lopes, Luisa; Esteves, Salete. "Profiling visitors of portuguese protected areas: Data analysis contributions". 2022.
    doi.org/10.34620/lusoconf.2022
  8. Ribeiro, Inês; Lopes, Luisa. "Como alavancar negócios e crescer no e-commerce: estratégias de atração e fidelização". 2022.
    10.34620/lusoconf.2021
  9. Lopes, Luisa; Esteves, Salete; Santos, Lara. "Tourists' motivations in protected areas: the case of vale do Tua regional natural park (northeast Portugal)". 2022.
  10. Santos, Lara; Lopes, Luisa; Esteves, Salete; Santos, Lara; Lara Santos; Luisa Lopes; Salete Esteves. "Crisis management and planning in Portuguese Nonprofit Organizations during COVID-19". Paper presented in XXI International Congress on Public and Nonprofit Marketing, Braga, 2022.
    Accepted • 10.1007/978-3-031-29020-6_5
  11. Lopes, Luisa; Nobre, João; Castro, José Paulo Ribeiro. "Perfil e segmentação de potenciais visitantes do Parque Natural Regional do Vale do Tua". 2021.
  12. Santos, Lara; Lopes, Luisa; Esteves, Salete. "Brand re/action on COVID-19: an exploratory crosscountry study". 2021.
  13. Lopes, Luisa; Santos, Lara. "Crisis management in the nonprofit sector - the (exploratory) case of North Portugal on COVID-19". Paper presented in II Congreso Latinoamericano de Marketing Social, 2020.
    Accepted
  14. Lopes, Luisa; Santos, Lara. "Crisis management in the nonprofit organizations – the case of North Portugal on COVID-19". 2020.
  15. Lopes, L.; Brito, C.; Alves, H.; Lopes, Luisa; Brito, Carlos; Alves, Helena. "Reactivation of relationships with customers in the case of telecommunications: A qualitative study". 2019.
  16. Hare, Jaime; Carvalho, Aida; Lopes, Luisa. "Organização e gestão de eventos: o caso do InnoEvent Bragança 2018". 2019.
  17. Freitas, Maria Inês Araújo Aires; Lopes, Luisa. "Empreendedorismo social, turismo sustentável e aplicações móveis". 2019.
  18. Hare, Jaime; Lopes, Luisa; Carvalho, Aida. "Organização de um evento e pedagogia: o caso do InnoEvent Bragança 2018". 2019.
  19. Lopes, Luisa; Brito, Carlos; Alves, Helena. "Is dissolution the solution? A customer relationship reactivation model". 2018.
  20. Silva, Patrícia; Lopes, Luisa; Nobre, João. "Perceção e perfil dos potenciais visitantes do PNRVT". 2016.
  21. Lopes, Luísa; Brito, Carlos Henrique; Alves, Helena. "Towards a model of reactivation of relationships with customers". 2015.
  22. Lopes, Luísa; Brito, Carlos Henrique; Alves, Helena. "Customer relationship reactivation in the telecommunications sector". 2013.
  23. Lopes, Luísa; Brito, Carlos Henrique; Alves, Helena. "Dissolução e reativação de relacionamentos cliente-empresa: Estudo exploratório". 2012.
  24. Lopes, Luísa; Alves, Helena; Brito, Carlos Henrique; Brito, Carlos. "Lost customers: determinants and process of relationship dissolution". 2011.
  25. Lopes, Luísa; Carlos Brito; Helena Alves. "Why do Customer Relationships Come to an End?". Paper presented in 38th European Marketing Academy Conference, Nantes, 2009.
    Published
  26. Lopes, Luísa; Brito, Carlos Henrique; Alves, Helena. "Why do customer relationships come to an end?". 2009.
  27. Lopes, Luísa; Brito, Carlos Melo. "Dinâmicas da relação com o cliente: o conceito do ciclo de vida de uma relação". 2008.
  28. Lopes, Luísa. "Nonprofit organizations governance". 2007.
  29. Lopes, Luísa; Raposo, Mário. "A natureza do marketing das instituições de ensino superior público português: Análise exploratória". 2004.
  30. Lopes, Luísa; Raposo, Mário. "Marketing do ensino superior: compreender o cliente". 2002.
Journal article
  1. Lopes, Luisa; Esteves, Salete; Sousa, Tony. "Marketing and sustainability: Consumer perceptions and marketing strategies applied to green marketing". (2024): http://hdl.handle.net/10198/29683.
    10.22533/at.ed.5584132403048
  2. Eduardo Roque Mangini; Rayssa Gabrielly Silva; Luisa Lopes; Salete Esteves. "Assessing the effects of technology adoption model on satisfaction and loyalty in streaming services". CBR - Consumer Behavior Review (2023): https://doi.org/10.51359/2526-7884.2023.254499.
    10.51359/2526-7884.2023.254499
  3. Salete Esteves; Lara Santos; Luisa Lopes. "An Exploratory Study to Understand Nonprofit Organizations’ Crisis Leadership Competencies: A Portuguese Analysis on COVID-19". Employee Responsibilities and Rights Journal (2023): https://doi.org/10.1007/s10672-023-09438-5.
    10.1007/s10672-023-09438-5
  4. Lopes, Luisa; Santos, Lara; Esteves, Salete. "Brand's image perceptions during crisis: Brazil versus Portugal on COVID-19". (2022): http://hdl.handle.net/10198/25024.
    10.5171/2022.945344
  5. Santos, Lara; Lopes, Luisa. "The level of preparedness and response of nonprofit organizations in a pandemic crisis: an exploratory qualitative research". (2021): http://hdl.handle.net/10198/23923.
    10.5171/2021.472658
  6. Lopes, Luísa; Brito, Carlos; Alves, Helena. "Dissolução e reativação de relacionamentos cliente-empresa: estudo exploratório". XXII Jornadas Luso-Espanholas de Gestão Científica 1 (2012): 60-61. http://hdl.handle.net/10198/6658.
    Published
Thesis / Dissertation
  1. Lopes, Luísa. "Dissolução e reativação de relacionamentos no contexto dos serviços Business-to-Consumer". PhD, 2015. http://hdl.handle.net/10198/12735.
  2. Lopes, Luísa. "Marketing das instituições de ensino superior público: o caso português". Master, 2002. http://hdl.handle.net/10198/7150.
Activities

Oral presentation

Presentation title Event name
Host (Event location)
2017 Is Dissolution the Solution? A Customer Relationship Reactivation Model QUIS 15 (The 15th International Research Symposium on Service Excellence in Management)
Faculty of Engineering of the University of Porto, Service Research Center, Center for Services Leadership, Center for Hospitality Research (Porto, Portugal)
2015 Towards a Model of Reactivation of Relationships with Customers International Conference on Innovation and Entrepreneurship in Marketing and Consumer Behaviour – 2015
IPAM (Aveiro, Portugal)
2010 Towards a Theoretical Framework of Dissolution and Reactivation of Customer Relationships 6th NoRD Workshop on Relationship Dynamics
Universidade de Uppsala (Uppsala, Sweden)
2009 Ending Customer Relationships in Service Settings 22th EMAC Doctoral Colloquium
EMAC (Nantes, France)
2008 Ending Customer Relationships in Service Settings: a Factors Review 5th NoRD Workshop on Relationship Dynamics
Universidade de Hanken (Harjattula, Finland)
2003 Marketing e o Serviço Educação: o Caso do Ensino Superior I Jornadas de Gestão e Empreendedorismo
Universidade Internacional (Figueira da Foz, Portugal)

Association member

Society Organization name Role
2001 - Current Associação Portuguesa dos Profissionais de Marketing Member
Current International Association on Public and Nonprofit Marketing
2010 - 2013 European Marketing Academy
1994 - 1998 Associação Internacional de Estudantes em Ciências Económicas e Empresariais (AIESEC), núcleo da Universidade da Beira Interior, equipa de Relações Empresariais. Vice-Presidente

Consulting

Activity description Institution / Organization
2021 - Current Associação Portuguesa dos Profissionais de Marketing - Direção Regional - Bragança

Course / Discipline taught

Academic session Degree Subject (Type) Institution / Organization
1999/12 - Current Marketing (Licenciatura) Instituto Politécnico de Bragança, Portugal
1999/12 - Current Elementos de Marketing I (Licenciatura) Instituto Politécnico de Bragança, Portugal
1999/12 - Current Elementos de Marketing II (Licenciatura) Instituto Politécnico de Bragança, Portugal
1999/12 - Current Gestão Estratégica (Licenciatura) Instituto Politécnico de Bragança, Portugal
1999/12 - Current Gestão de Recursos Humanos (Licenciatura) Instituto Politécnico de Bragança, Portugal
2008 - 2008 Comunicação e Marketing Público Especialização (Curso médio) Instituto Politécnico de Bragança, Portugal
Distinctions

Award

2017 Highly Commended Award
15th International Research Symposium on Service Excellence in Management (QUIS15), Frontiers in Service, Portugal
2015 Prémio ADRVT Marketing Challenge 2015 (3º lugar)
EDP, Portugal