I am a lecturer, researcher, and consultant specializing in business strategy, financial management, and digital marketing. With extensive professional experience in higher education, corporate training, and entrepreneurship mentoring, my work focuses on strategic decision-making, consumer behavior, and business model innovation. My academic research investigates the impact of management tools on business decision-making, leading to the development of a Simplified Management Model designed to support companies in optimizing their strategies. As a business consultant, I provide strategic and financial advisory services, working closely with companies in various industries, including tourism, retail, and digital commerce. I also assist businesses in funding applications, particularly for the Portugal 2030 and PRR programs. I actively contribute to scientific publications and entrepreneurship platforms, including the Jornal Tornado and my own business strategy blogs. My goal is to bridge the gap between academic research and practical business applications, empowering organizations with data-driven strategies and innovative management solutions.