Hadassa Oliveira is a scholarship holder in "Development of Pedagogical and Scientific Skills" for doctoral students of the 3rd Cycle of the Doctorate in Communication Sciences, offered by the Center for Research and Studies in Sociology (CIES-ISCTE), and has been working, since 04/2024, directly at MediaLab (a reference in Portugal in its activity in developing and supporting projects in the data collection or processing phase, which are related to Studies of new media - Internet and social networks, Production of multimedia content and Studies of the so-called traditional media - radio, television and press). She is a Researcher on the Female Image in the Media and a final-year doctoral student in Communication Sciences at the University Institute of Lisbon (ISCTE-IUL), Portugal (2019/2 - 2024/2). Since her master's degree in 2017, Hadassa has been dedicated to interdisciplinary studies between Communication Sciences, Women's Studies and Feminist Studies, with a Decolonial intersectional perspective. The focus topics are Gender and Advertising, Beauty Culture, Aesthetic Pressure, Gender Equality, Gender Stereotypes, Corporalities, Feminisms, Media Discourse Analysis, Advertising and Marketing Trends, Semiotics, Female Representations in Audiovisual Productions (K-dramas, Series, TV shows...), etc. Participation in the Women in Power 2024 @ the EU Project, representing the Portuguese Association for Women's Studies - APEM, in collaboration with the Portuguese Platform for Women's Rights. She is also a Collaborator and Non-Doctoral Associate Member for the FCT application of the Communication and Media Sciences Research Laboratory (LIACOM) at the School of Social Communication - Polytechnic Institute of Lisbon (ESCS - IPL). Guest Researcher and Non-Doctoral Associate Member at the Observatory of Migrations of Portuguese-Speaking Countries, CNPq, Brazil. Hadassa is an active member of academic associations, such as the Portuguese Association of Women's Studies (APEM) and the Portuguese Association of Communication Sciences (SOPCOM), participating in Working Groups on Gender and Sexualities, Advertising and Young Researchers. In addition, she is also an associate member of the Association for Women's Rights in Development (AWID). She holds a master's degree in Communication, Culture and Information Technologies from ISCTE-IUL, with diploma revalidation by the Postgraduate Program in Media Studies, of the Federal University of Rio Grande do Norte (UFRN), Brazil. She also holds a MBA in Business Communication and Transmedia Content Management from the Institute of Postgraduate and Undergraduate Studies (IPOG - Goiás), Brazil, and a bachelor's degree in Social Communication - Advertising and Propaganda from the Pontifical Catholic University of Goiás (PUC-Goiás), with recognition of her level by the Higher School of Communication of the Polytechnic Institute of Lisbon, Portugal.