Ana Isabel Damião de Serpa Arruda Moniz is an Associate Professor at the School of Business and Economics, at the University of the Azores. She holds a PhD in Economics and Business Sciences, from the University of the Azores. She also holds a master’s degree in Business Sciences, from ISCTE-University Institute of Lisbon, and a bachelor’s degree in Business Organization and Management, from the University of the Azores. Throughout her academic career, she has taught 16 undergraduate and postgraduate courses, with a focus on management and economics subjects, such as Marketing, International Marketing, Negotiation and Communication, Marketing Topics, and Economic Analysis. She also teaches courses in the fields of tourism, such as Tourism Marketing and Tourism Products Management. She is an integrated member of the CEEAplA research center at the University of the Azores. She has supervised 2 doctoral theses and 40 master’s dissertations. She is supervising 10 ongoing theses and dissertations. Her research focuses on tourism and management, with research interests related to sustainable tourism, tourism destination image, tourism marketing, senior tourism, nature tourism, tourist satisfaction, length of stay, consumer behavior, and organizational behavior. She has participated in national and regional research projects and consulting work in tourism and management. She has authored 4 books, 30 book chapters, and 19 articles in international peer-reviewed publications. Her publications have been featured in journals such as Anatolia – An International Journal of Tourism and Hospitality Research, Tourism Economics, Tourism Analysis, Environment Development and Sustainability, Journal of Tourism & Development, and Scandinavian Journal of Hospitality and Tourism. She has presented research papers at over 50 conferences and delivered more than 50 oral presentations. She has received 12 awards and/or honors related to her teaching, research and knowledge transfer activities. She has been a member of over 60 master's and doctoral thesis evaluation juries. She has been part of the editorial board of international journals. Throughout her career, she has been involved in various management bodies at the University of the Azores, including the Scientific Council, and at the School of Business and Economics, including the Scientific and Pedagogical Councils, and the Assembly. She is currently the Management Department Coordinator and is a National Advisor of the National Union of Higher Education (SNESup). She also participates in Science and Technology Networks. She was the former Head of Bachelor in Tourism. Other relevant professional activities include member of the Board of Directors of the Regional Observatory of Tourism, member of the Board of the General Assembly of the Regional Observatory of Tourism, member of the Regional Parliament - Legislative Assembly of the Autonomous Region of the Azores, and member of staff at the Office of the Regional Secretary of Economy.