Oral presentation

	Presentation title	Event name Host (Event location)
2024/11/21	“Hedonic objects and utilitarian experiences: The overriding influence of hedonism in driving consumer happiness” – invited seminar at University of Algarve, Faro, 21/11/24, part of Westmont Institute of Tourism & Hospitality seminar series.	Invited research seminar, part of Westmont Institute of Tourism & Hospitality seminar series University of Algarve, Faro (Faro, Portugal)
2024/07/11	"From gratitude to sustainability: Unpacking product value for conscious consumption". European Conference of Positive Psychology (ECPP), Innsbruck, Austria, July 10 – 13.	European Conference of Positive Psychology (ECPP) (Innsbruck, Austria)
2023/11/16	"Hedonic objects and utilitarian experiences: The overriding influence of hedonism in driving consumer happiness" Invited research seminar, University of Algarve	Invited research seminar, part of Westmont Institute of Tourism & Hospitality seminar series University of Algarve, Faro (Portugal)
2022/07/01	"Corporate well-being programs and organizational support: the role of program variety", European Conference of Positive Psychology (ECPP)	European Conference of Positive Psychology (ECPP) (Reykjavik, Iceland)
2022/06/30	"Imagining unattainable dream purchases: a vicarious well-being boost or a sad reminder of their out of reach nature?" European Conference of Positive Psychology (ECPP)	European Conference of Positive Psychology (ECPP) (Reykjavik, Iceland)
2021/10/15	Invited talk: "Shall we talk about wellbeing at work?" (Vamos falar sobre wellbeing e bem-estar no trabalho?), PLMJ	PLMJ (Lisbon, Portugal)
2021/09/23	"Digital technology in the retail environment & consumer emotions" (EMAC)	European Marketing Academy (EMAC) Regional conference 2021 (Warsaw, Poland)
2021/03/11	"Debiasing training in the context of the Coronavirus pandemic", III Seminário Internacional Vulnerabilidades Sociais e Saúde, at Instituto Politécnico de Setúbal	III Seminário Internacional Vulnerabilidades Sociais e Saúde Instituto Politécnico de Setúbal
2021/03/01	Invited talk: "The importance of social relationships for wellbeing", Nova SBE Wellbeing Week	Nova SBE Wellbeing week Nova SBE
2020/10/16	Invited talk: 'Effective Leadership roundtable', Nova SBE Executive Education	Nova SBE
2017/01/20	"Happiness from experiential and material purchases: the role of the hedonic and utilitarian nature of purchases" (SPSP)	Society for Personality and Social Psychology (SPSP) Convention, San Antonio, TX, January 19-21. 2017 Society for Personality and Social Psychology (San Antonio, United States)

Supervision

	Thesis Title Role	Degree Subject (Type) Institution / Organization
2025/02/01 - 2025/05/16	Master's thesis: "Understanding the brand equity of Portuguese beer brands" Supervisor	Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2025/02/01 - 2025/05/05	CEMS Business Project: "Understanding & implementing Inclusion in the Home Care and Laundry Category: Can a Detergent Be Inclusive?" Supervisor	Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2025/02/01 - 2025/05/05	CEMS Business Project: "Increasing NIVEA MEN face care product usage penetration among men in Germany" Supervisor	Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2024/09/01 - 2024/12/17	Master's thesis: "In-store experiences that captivate Gen Z in Germany's luxury fashion sector" Supervisor
2024/09/01 - 2024/12/17	Master's thesis: "Bridging the gendered green gap: Targeted marketing strategies to promote sustainable consumption among men" Supervisor
2024/04/01 - 2024/06/16	Master's thesis: "A strategic brand audit gap analysis: A case study of the beer brand Peroni in Germany" Supervisor
2024/02/01 - 2024/05/17	Master's thesis: "Top 10 European business schools: masters in management degree offering and areas of expertise" Supervisor
2023/09/01 - 2023/12/19	Master's thesis: "Creating a Brand Strategy for Careceiver – Careceiver’s Segmentation, Targeting and Positioning" Supervisor
2023/09/01 - 2023/12/19	Master's thesis: "Creating a Brand Strategy for Careceiver – Careceiver’s Brand Personality, Verbal and Visual Identity" Supervisor
2023/09/01 - 2023/12/19	Master's thesis: "Creating a Brand Strategy for Careceiver – Crafting Effective Communication Strategies for Careceiver" Supervisor
2023/09/01 - 2023/12/19	Master's thesis: "Understanding and reaching the new Gen Z & Millennial pet parents: Communication Program and Media Plan for New Dog Parents" Supervisor
2023/09/01 - 2023/12/19	Master's thesis: "Understanding and reaching the new Gen Z & Millennial pet parents: Profiling the New Dog Parents and their Decision Journey" Supervisor
2023/09/01 - 2023/12/19	Master's thesis: "Understanding and reaching the new Gen Z & Millennial pet parents: Profiling the New Cat Parents and their Decision Journey" Supervisor
2023/09/01 - 2023/12/19	Master's thesis: "Understanding and reaching the new Gen Z & Millennial pet parents: Communication Program and Media Plan for New Cat Parents" Supervisor	Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2023/09/01 - 2023/12/19	Master's thesis: "Understanding and reaching the new Gen Z & Millennial pet parents: Marketing Mix of the New Dog and Cat Parents" Supervisor	Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2023/09/01 - 2023/12/17	Master's thesis: "From eco-anxiety to action: Unraveling the dynamics of message framing and attitudes on purchase intention" Supervisor
2023/09/01 - 2023/12/17	Master's thesis: "The Impact of Gratitude on Sustainable Behavior – Gratitude and Sustainable Behavior in a Utilitarian Context" Supervisor
2023/09/01 - 2023/12/17	Master's thesis: "The Impact of Gratitude on Sustainable Behavior – Gratitude and Sustainable Behavior in a Hedonic Context" Supervisor
2023/04 - 2023/09	Master's thesis: "How can face brands increase purchase intention from female Gen Z through Tiktok in Hungary?" Supervisor	Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2023/04 - 2023/09	Master's thesis: "How brand tribalism influences brand relationships and brand extensions? The Oakley case" Supervisor
2023/04 - 2023/09	Master's thesis: "The influence of sociodemographic factors on attitudes and purchase intention of sustainable cosmetics packaging" Supervisor
2023/03 - 2023/06	Master's thesis: "Beyond the tools: An in-depth study of Hilti's branding" Supervisor
2023/01 - 2023/06	Master's thesis: "Long Live Taylor Swift a case study on building and growing a brand through loyalty" Supervisor
2023/01 - 2023/06	Master's thesis: "Using brand personality to increase Dercos brand trust among young adults in Germany" Supervisor
2023/01 - 2023/06	Master's thesis: "Exploring the impact of endorsement marketing on consumer perceptions: a case study of Vichy endorsement of Dercos" Supervisor
2023/02/01 - 2023/05/05	CEMS Business Project: "Growing the Dercos brand" Supervisor	Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2022/09/01 - 2023/01/25	Master's thesis: "Growing Be-Kind in the healthy snacks category in Portugal: How to increase trial rate & brand preference via sales Promotion" Supervisor
2022/09 - 2023/01	Master's thesis: "Growing Be-Kind in the healthy snacks category in Portugal – How can distribution increase brand awareness and sales?" Supervisor
2022/09 - 2023/01	Master's thesis: "Growing Be-Kind in the healthy snacks category in Portugal – Increase brand awareness using social media" Supervisor
2022/09 - 2023/01	Master's thesis: "Strengthening the positioning of Tazzi through the development of a brand strategy - Development of a verbal identity strategy" Supervisor
2022/09 - 2023/01	Master's thesis: "Strengthening the positioning of Tazzi through the development of a brand strategy: How can Tazzi’s brand strategy be expressed through visual identity?" Supervisor
2022/09 - 2023/01	Master's thesis: "Strengthening the positioning of Tazzi through the development of a brand strategy: How can Tazzi acquire drivers and build on relationships with them to ensure retention and increased engagement?" Supervisor
2022/09 - 2023/01	Master's thesis: "Strengthening the positioning of Tazzi through the development of a brand strategy: Evaluating the brand extension and the potential success of the ABZZ app" Supervisor
2018 - 2023	PhD Dissertation: "Three Essays on Online Customer Engagement Cycle" Co-supervisor of Duc Hoang	Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2022/03 - 2022/07	Master's thesis: "Suitability of TikTok and strategies for marketing of the LUMINOUS630 franchise" Supervisor
2022/03 - 2022/07	Master's thesis: "The impact of sustainability seals in advertising on the brand perception of Gen Z consumers: an experiment for the brand CeraVe" Supervisor
2022/03 - 2022/07	Master's thesis: "Evaluating the use of "3Corações" brand name in the context of 3Corações's international expansion: a comparison between German and Portuguese consumers" Supervisor
2022/03 - 2022/07	Master's thesis: "A Tal Da Castanha brand audit: How do Brazilian consumers perceive A Tal da Castanha brand?" Supervisor
2022/03 - 2022/07	Master's thesis: "Finding the optimal positioning for a K-Beauty company in the German skincare market" Supervisor
2022/01/01 - 2022/06/25	Master's thesis: "Communication strategy for Vichy to attract Generation Z on tiktok" Supervisor
2022/03 - 2022/06	Master's thesis: "Embracing social commerce: How can Vichy leverage e-commerce and Instagram shopping to boost sales among younger consumers?" Supervisor
2022/03 - 2022/06	Master's thesis: "Environmental sustainability and young consumers: Exploring communication strategies in online advertising for a leading dermo-cosmetic brand" Supervisor
2022/02/01 - 2022/05/05	CEMS Business Project: "Vichy Laboratories: Attracting the younger consumer" Supervisor	Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2021/09/01 - 2022/01/25	Master's thesis: "How Scoop 'n Dough can increase brand awareness through search engine marketing" Supervisor
2021/09/01 - 2022/01/25	Master's thesis: "Strengthening the positioning of Scoop 'n Dough: Evaluating the product portfolio and product extension opportunities" Supervisor
2021/09/01 - 2022/01/25	Master's thesis: "How can Scoop 'n Dough's brand strategy be expressed through visual identity?" Supervisor
2021/09/01 - 2022/01/25	Master's thesis: "Strengthening the positioning of Scoop 'n Dough: Developing a verbal identity strategy" Supervisor
2021/09/01 - 2022/01/25	Master's thesis: "Creating and retailing loyal customers to foster a Scoop 'n Dough community" Supervisor
2021/09/01 - 2022/01/25	Master's thesis: "Strengthening the positioning of Scoop 'n Dough: Online content & communication strategy" Supervisor
2021/09/01 - 2022/01/25	Master's thesis: "The impact of sustainability related imagination on consumer well-being" Supervisor
2021/03/01 - 2021/09/10	Master's thesis: "How do key consumer growth drivers impact the future of brick-and-mortar retail experience in the Beauty and Personal Care category?" Supervisor
2021/03/01 - 2021/07/05	Master's thesis: "LinkedIn as a personal branding tool. Branding digitally and driving non-linear growth for disruptive businesses and innovative companies" Supervisor
2021/03/01 - 2021/07/05	Master's thesis: "How is it possible to increase Pringle's relevance during the aperitivo time in Italy?" Supervisor
2021/03/01 - 2021/07/05	Master's thesis: "To what extend does Pringle's need to adapt their World Cup marketing strategy to the Spanish potato market? A detailed analysis on how to shape an already existing activation plan to suit the demands of the Spanish population" Supervisor
2021/01/01 - 2021/06/11	Master's thesis: "Developing a brand identity strategy for the Nova SBE Behavioral Lab: Verbal & Visual identity" Supervisor
2021/01/01 - 2021/06/11	Master's thesis: "Developing a brand identity strategy for the Nova SBE Behavioral Lab: Segmentation, targeting & positioning in the sponsor segment" Supervisor
2021/01/01 - 2021/06/11	Master's thesis: "Developing a Brand Identity Strategy for the Nova SBE Behavioral Lab: Communications plan & Website content" Supervisor
2021/01/01 - 2021/06/11	Master's thesis: "Traditional vs natural celebrity endorsements: An empirical investigation of their impact on brand attitude, purchasing intent and willingness to pay" Supervisor
2021/01/01 - 2021/06/07	Master's thesis: "The influence of organizational support factors on employee participation in well-being programs. Examining the effects of Perceived Co-Worker and Perceived Organizational Support, perceived organisation's commitment, and variety of programs" Supervisor
2021/01/14 - 2021/01/21	Master's thesis: "The impact on consumer well-being from imagining dream purchases" Supervisor
2020/09/01 - 2021/01/15	Master's thesis: "Consumer engagement in virtual and collocated live music experiences: An empirical analysis" Supervisor
2020/09/01 - 2021/01/15	Master's thesis: "The Impact of a Happy Positioning on Willingness to Pay for Utilitarian Products" Supervisor
2020/09/01 - 2021/01/15	Master's thesis: "Adapting to a post-Covid19 reality and extending the brand to a new segment: The case of Human Hotel" Supervisor
2021/01/14 - 2021/01/14	Master's thesis: "How to build a personal brand in the niche sport Big Wave Surfing - An analysis of Sebastian Steudtner" Supervisor
2020/06/03 - 2020/06/03	Master's thesis: "The impact of design aesthetics on willingness to pay for utilitarian products" Supervisor
2020/06/03 - 2020/06/03	Master's thesis: "Customer behaviour and experience through a new concept of grocery shopping" Supervisor
2020/01/24 - 2020/01/24	Master's thesis: "Reaching digital success in Luxury Fashion: What can Masscob learn from Gucci?" Supervisor	Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2020/01/24 - 2020/01/24	Master's thesis: "The impact of influencer marketing onto Portuguese consumers' value perceptions and purchase intentions towards premium beauty brands." Supervisor	Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2020/01/23 - 2020/01/23	Master's thesis: "How Booking.com's brand equity compares to its brand image" Supervisor	Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2020/01/23 - 2020/01/23	Master's thesis: "What motivates customers to use Booking.com besides the online rates?" Supervisor	Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2020/01/23 - 2020/01/23	Master's thesis: "Discovering who the Opel brand ambassador should be in the younger segment" Supervisor	Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2020/01/23 - 2020/01/23	Master's thesis: "How to improve Opel Portugal active engagement among the younger segment of Opel consumers through a concept store" Supervisor	Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2020/01/23 - 2020/01/23	Master's thesis: "Analysing the new Opel Corsa Advertisement: will it improve brand salience & imagery among the younger Portuguese drivers?" Supervisor	Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2019/09/09 - 2019/09/09	Master's thesis: "What are the determinants to encourage household food waste recycling behavior in Brazil?" Supervisor	Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2019/07/03 - 2019/07/03	Master's thesis: "Repositioning the Beronia Brand in Germany: Understanding Consumers and Competition" Supervisor	Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2019/07/03 - 2019/07/03	Master's thesis: "Should Monster Energy reposition their beverages as hedonic goods to better penetrate coffee shops in the Republic of Ireland?" Supervisor	Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2019/06/05 - 2019/06/05	Master's thesis: "Analysing Parfois' Brand Salience: Raising Awareness in the Apparel Category" Supervisor	Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2019/06/05 - 2019/06/05	Master's thesis: "A Brand Equity Report for Parfois: Setting Strong Foundations for a Growing Portuguese Brand An in-depth analysis on Brand Relationships (Brand Resonance)" Supervisor	Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2019/06/05 - 2019/06/05	Master's thesis: "The role of the physical supermarket stores and how they survive in the omnichannel era, in the Portuguese market" Supervisor	Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2019/06/05 - 2019/06/05	Master's thesis: "The viability of adding a subscription component to Men Expert's business in Portugal" Supervisor	Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2019/06/05 - 2019/06/05	Master's thesis: "How Should L'Oréal Group Rethink L'Oréal Paris Men Expert Packaging Strategy in Order to Establish a Coherent Brand Image and Identity" Supervisor	Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2019/06/05 - 2019/06/05	Master's thesis: "The concept of masculinity in Portugal and its influence on local marketing solutions: The case of L¿Oréal Paris Men Expert" Supervisor	Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2019/06/05 - 2019/06/05	Master's thesis: "The e-loyalty for Fast Moving Consumer Goods, in Russia. A research study on factors contributing to the e-loyalty of customers in D2C online commerce and its impact on businesses profitability" Supervisor	Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2019/06/03 - 2019/06/03	Master's thesis: "Embrace your age: Growing Elvive's market share in Portugal by introducing a new product line Elvive Pro Age" Supervisor	Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2019/06/03 - 2019/06/03	Master's thesis: "Is the new-age elderly an age-subgroup within the 55+ portuguese female population? A recommendation to L'Oreal Paris Elvive concerning the hair case brand's competitive landscape in Portugal" Supervisor	Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2019/02/01 - 2019/05/05	CEMS Business Project: "L’Oréal Paris Elvive: Growing Elvive’s market share in Portugal by understanding its competitive environment" Supervisor	Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2019/01/01 - 2019/05/05	CEMS Business Project: "L’Oréal - How to strengthen the brand equity of L’Oréal Paris Men Expert and establish it as a strong, credible brand in Portugal?" Supervisor	Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2019/01/15 - 2019/01/15	Master's thesis: "Robijn vs Lenor Megabrand: What can Lenor learn from their competitor Robijn to scale up their megabrand strategy in Europe?" Supervisor	Universidade Nova de Lisboa Nova School of Business and Economics, Portugal

Event organisation

	Event name Type of event (Role)	Institution / Organization
2020/03/15 - 2021/03/15	"MARKETING WITH PURPOSE COLLOQUIUM" In this colloquium, we bring together marketing scholars, practitioners, and society, to discuss the role of consumers and companies in humankind’s efforts to achieve important societal goals, including responsible production and consumption, public health, consumer welfare, and equality. (2021/03/15 - 2021/03/15) Conference (Member of the Organising Committee)	Universidade Nova de Lisboa Nova School of Business and Economics, Portugal

Event participation

	Activity description Type of event	Event name Institution / Organization
2024/12/11 - 2024/12/11	“Marketing research at Nova SBE” roundtable – invited talk, Nova SBE Executive Education, Lisbon, 11/12/24	Universidade Nova de Lisboa Nova School of Business and Economics, Portugal

Jury of academic degree

	Topic Role	Candidate name (Type of degree) Institution / Organization
2024/04/10	Doctor of Business Administration Committee Examiner: "Factors Driving C2C E-Commerce Sales Performance: A Study in the Luxury Second-hand Market" (Thesis) Main arguer	Ashraf El Arabaty (PhD) SKEMA Ecole Supérieure de Commerce de Lille, France

Ad Hoc journal article review

	Journal title (ISSN)	Publisher
2025/01/01 - 2025/01/31	Arts and the Market (2056-4945)	Emerald
2023/08/28 - 2023/09/26	International Journal of Consumer Studies
2023/03/01 - 2023/04/20	Journal of Organizational Effectiveness: People and Performance
2022/01/01 - 2022/12/30	Electronic Commerce Research
2021/08/11 - 2021/11/24	Electronic Commerce Research (1389-5753)	Springer

Committee member

	Activity description Role	Institution / Organization
2022/01/01 - Current	FAE Case competition coordination and internal jury for Nova SBE (Forum de Administradores e Gestores de Empresas). The FAE Case Study Award is an annual initiative of the Forum of Corporate Directors and Managers, with Caixa Geral de Depósitos, which aims to distinguish the best management cases of Portuguese or foreign companies operating in Portugal that serve as a model for growth and / or innovation.
2023/09/01 - 2024/12/31	Hiring committee: Nova SBE Behavioral lab – La Caixa grant Member	Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2024/09/01 - 2024/12/15	Master’s Recognition committee President / Vice-president	Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2017/01/01 - 2018/01/01	Student Committee: SPSpotlight co-editor Other	Society for Personality and Social Psychology, United States

Conference scientific committee

	Conference name	Conference host
2019/01/01 - Current	European Marketing Academy (EMAC) conference - Reviewer	University of Hamburg
2019/01/01 - Current	18th International Conference on Research in Advertising 2019 - Reviewer	IMC University of Applied Sciences Krems
2022/01/01 - 2022/05/01	Business Association of Latin American studies (BALAS) - Track chair	Nova SBE
2016/02/01 - 2020/04/27	Association for Consumer Research (ACR) conferences - Reviewer
2017/01/19 - 2017/01/21	Society for Personality and Social Psychology (SPSP) Convention - Reviewer

Course / Discipline taught

	Academic session	Degree Subject (Type)	Institution / Organization
2020/02/01 - 2026/12/20	Nova SBE Master's in Management: "Brand Management"	Master's in Management (Mestrado)	Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2019/09/01 - 2025/12/17	Nova SBE Master's in Management: "Evidence-based practices for well-being"	Master's in Management (Mestrado)	Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2024/12/06 - 2024/12/06	Nova SBE Executive Education, “Brisa | In Depth Workshops | Projeto com Mentores”, Brisa Academia de Marketing, Customized program for Brisa	(Outros)	Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2024/06/01 - 2024/07/01	Universidad de los Andes School of Management, International Summer School 2024: "Wellbeing Principles for Better Marketing & Consumption"	(Master)
2023/02/01 - 2024/05/31	Nova SBE Master's in Management: "Better Marketing for Consumer Wellbeing"	(Mestrado)	Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2024/03/18 - 2024/03/18	"Marketing research primer", invited lecture at Parsons School of Design, NY, USA, 18/3/24.		New School University Parsons The New School for Design, United States
2023/06/20 - 2023/06/30	Universidad de los Andes School of Management, International Summer School 2023: "Wellbeing Principles for Better Marketing & Consumption"	Wellbeing Principles for Better Marketing & Consumption (Master)	Universidad de los Andes, Colombia
2020/09/01 - 2023/06/01	Nova SBE Master's in Management: "Brand Management in Hospitality"	(Mestrado)	Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2022/01/01 - 2023/05/30	Nova SBE Master's in Management: "Advanced Branding and Brand Development", Project-based Learning	(Mestrado)	Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2020/04/24 - 2023/05/24	Nova SBE PhD: "Consumer wellbeing", session in Hot Topics in Exemplary Research course	Hot topics in exemplary research (Pós-doutoramento)	Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2023/05/05 - 2023/05/05	Nova SBE Executive Education: “Strategic Brand management”, Brisa Academia de Marketing, Customized program for Brisa		Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2023/04/24 - 2023/04/24	Copenhagen Business School, Erasmus+: "The rise & fall of a hot topic"	(Doutoramento)	Copenhagen Business School, Denmark
2020/01 - 2023/01	Nova SBE PhD program, “Hot topics in exemplary research" course coordination	(Doutoramento)	Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2022/12/22 - 2022/12/22	Invited lecture: "Wellbeing as wholebeing", American College of Greece	(Bachelor)	The American College of Greece, Greece
2022/09 - 2022/12	Nova SBE Executive Master's: "Brand Management"	(Mestrado)
2022/09 - 2022/09	Nova SBE Executive Education: "Happiness as wholebeing", Program launch - Adam's Choice	(Outros)	Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2022/04/04 - 2022/04/04	Invited lecture: "Brand Strategy for designers", IADE	(Mestrado)	IADE - Faculdade de Design, Tecnologia e Comunicação, Portugal
2022/03/22 - 2022/03/22	Nova SBE Executive Education: "Building resilience", invited talk at the Effective Leadership program	(Outros)	Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2022/03/14 - 2022/03/14	Invited lecture: "Marketing trends: cross-generational marketing. How do brands stay relevant with younger audiences?", IPAM	(Mestrado)	Instituto Português de Administração de Marketing de Lisboa, Portugal
2022/03 - 2022/03	Nova SBE Executive Education: "Customer-Centric Marketing, Marketing strategy & management", Novartis customized program	(Outros)	Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2022/01/22 - 2022/01/22	Invited lecture: "Evidence-based practices for wellbeing", Escola National de Saúde Pública, Universidade Nova de Lisboa
2021/11/25 - 2021/11/25	Nova SBE Executive Education, invited lecture: "Social relationships for wellbeing and success", Alumni Talks	(Outros)	Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2019/02/01 - 2021/05/21	Nova SBE Master's in Management: "Advanced Marketing"	Master's in Management (Mestrado)	Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2018/01/15 - 2018/05/30	Advertising	Advertising (Master)
2017/02/01 - 2017/05/30	Creating and managing brand equity, Graduate (Spring 2017)	(Master)
2017/02/01 - 2017/05/30	Brand impact and popular culture, Undergraduate (Spring 2017)	(Bachelor)
2017/04/21 - 2017/04/21	Invited Lecture: "Buying happiness: how experiential and material purchases contribute to consumer well-being", Athens University of Economics & Business	Lecture for University of Coventry Erasmus exchange program (Master)	Athens University of Economics & Business, Greece
2016/09/01 - 2016/12/20	Markets, customers and marketing, Graduate (Fall 2016)	(Master)
2014/03/03 - 2014/03/03	Invited lecture: "Luxury brand management", Mediterranean College	Managing Brand Equity (Master)	Mediterranean College, Greece

Interview (newspaper / magazine)

	Activity description	Newspaper / Forum
2024/06/17	Aos 39, CR7 tem instinto goleador como trunfo na Eurocopa?	Fohla de S.Paulo
2023/09/01	“Do experiential purchases make us happier?” (As compras experienciais fazem-nos mais felizes?), interview for Marketeer magazine covering the paper Kousi et al, 2023. Marketeer, #326, p. 16–23.	Marketeer
2022/08	Com ou sem caixa? E a emoção vai à parte? Media coverage of book chapter "Cashier-free supermarkets and consumer emotions" in Extending boundaries: The impact of the digital world on consumers and marketing in Marketeer magazine, print, August 2022, p. 80¿84	Marketeer
2021/02/28	Tendência para confirmar crenças pré-estabelecidas persiste mesmo sabendo que informação é enviesa	Polígrafo
2021/02/13	“Mesmo sabendo que a informação a que acedem é enviesada, as pessoas não mudam o que escolhem ler”	Público

Mentoring / Tutoring

	Topic	Student name
2025/01/16 - 2025/01/31	"Design Sessions Manteigas", 1st Design Hackathon at Manteigas in Serra da Estrela	Several students (5)
2021/09/01 - 2022/06/30	Advisory Board, NOMA Marketing Consulting student club	Student groups within NOMA Marketing Consulting student club
2022/05/04 - 2022/05/04	Madeira startup retreat (5th edition), Nova SBE Haddad Entrepreneurship Institute	Several startups in the ecosystem

Other jury / evaluation

	Activity description	Institution / Organization
2024/04/10 - 2024/04/10	Doctor of Business Administration Defense Committee: Examiner SKEMA Business School, Lille, France Ashraf El Arabaty Jury members: Chitu Okoli, Paul Gardiner, Moutaz Haddara, Sarra Dahmani, Bernardo Pagnoncelli	SKEMA Ecole Supérieure de Commerce de Lille, France
2023/07/05 - 2023/07/05	PhD Doctoral defense jury for Duc Hoang	Universidade Nova de Lisboa Nova School of Business and Economics, Portugal